Decline in February TV revenue

Decline in February TV revenue

Both ITV and Channel 4 struggled in February with a decline in revenue.

  • ITV revenue was down -5.7% to £106m.
  • ITV Breakfast revenue was up 2.4% to £4.8m. Total satellite was up 4.3% to £183m.
  • Channel 4 was down -4.7% to £48m.
  • Combined, Total revenue for ITV, ITV Breakfast and Channel 4 was down -5.2% to £158.5m.
% Share of ITV Revenue by Franchise Feb 16 Feb 17 % Point Change
Anglia TV 7.73 7.67 -0.06
Carlton 12.95 13.35 0.40
Central 15.80 15.56 -0.24
HTV 6.45 6.18 -0.27
LWT 11.35 11.66 0.31
Meridian 11.60 11.56 -0.04
North West/Border 11.05 11.28 0.23
Scotland 7.45 7.71 0.26
Ulster (UTV) 2.32 2.00 -0.32
West Country 2.00 1.83 -0.17
Yorkshire/North East 11.29 11.21 -0.08

 

CPTs Adults Men Women Hwvs Hwvs/Ch ABC1 Adults
ITV 9.49 26.75 14.71 13.99 95.33 23.88
% Ch YoY 1.49 2.81 0.77 0.34 5.84 -1.66
Channel 4 inc +1 10.66 26.41 17.88 16.76 69.78 21.02
% Ch YoY 7.85 10.80 5.86 4.35 8.41 2.11

 

 

Impacts Adults Men Women Hwvs Hwvs/Ch ABC1 Adults
ITV 13,142.45 4,662.82 8,479.61 8,915.93 1,308.35 5,222.71
% Ch YoY -7.04 -8.24 -6.37 -5.97 -10.87 -4.06
Channel 4 inc +1 5,267.64 2,126.67 3,140.98 3,351.27 804.96 2,671.80
% Ch YoY -11.68 -14.03 -10.02 -8.72 -12.13 -6.71
Channel 5 3,914.93 1,531.85 2,383.08 2,383.08 537.96 1,587.82
% Ch YoY -5.15 -4.37 -5.64 -3.79 -18.24 0.31
Satellite 46,381.60 20,982.41 25,399.31 29,051.01 6,023.83 17,956.09
% Ch YoY -2.81 -4.01 -1.80 -1.21 -12.76 -2.99
Total Broadcast 71,414.22 30,274.01 41,140.27 45,713.64 9,136.59 28,615.55
% Ch YoY -4.19 -5.33 -3.34 -2.67 -11.92 -2.78

 

If you need help ensuring your marketing budget is invested in the right TV broadcasters and media platforms so you STAND OUT and get results contact our award winning team for impartial media planning and buying expertise on standout@themediaangel.co.uk or call us on 02921 320 200.

 

 

Pin It on Pinterest

Share This