Two thirds of ad spend in 2019 will go to Google Search, YouTube, Facebook and Instagram, Salesforce’s Digital Advertising 2020 report predicts, reinforcing Google and Facebook’s continued dominance of the digital marketing sector.
Tom Bourlet, search and paid media manager at stag party agrees, adding that Google is still the dominant
conversation within its digital marketing team, while Facebook re-marketing and audience targeting
“seems to be increasingly profitable.”
Salesforce’s report shows that 27% of brands cite customer lifetime value (CLV) as their top success metric, followed by just 19% who cite impressions or web traffic.
Source: Marketing Week
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