Series 4 of Love Island launched with a whopping 4.1m viewers and an 18.5% share. This was more than double the audience of last year’s series opener; up by +2.1m viewers and +9.8 share points.
The Love Island launch episode also had 1m viewers on non-TV devices, taking the total up to 5.1m!
That makes it ITV2’s biggest ever audience and the most watched programme on a digital channel since the London Olympics in 2012.
2.1m 16-3s tuned into the launch episode with a 49.5% share. This is the biggest 16-34 audience on any channel since I’m A Celeb. It’s the biggest 16-34 audience on a digital channel since 2010. It was up on last year’s launch by over +1m viewers.
As the show reaches week 3-4, the rating rose once again as it has its biggest ever audience of 3.4m viewers and a 17.4% share, making it ITV2’s most watched programme!
Love Island is the most watched programme on a digital channel ever amongst 16-34’s! The Love Island app has also had 2.2m downloads.
Love Island digital has also rocketed in numbers over the last two weeks. On the day Germany were kicked out of the World Cup, there were more tweets about Zara and Eyal being kicked out of the villa! 1.85m people now follow the Love Island Instagram account, double what it was at the start of the show!
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Source: ITV Media