Rajar Q4 2017.  Who are the winners and losers?

Rajar Q4 2017. Who are the winners and losers?

The last quarter of 2017 Rajar results are out, illustrating a North V South success story in Wales. North Wales has had a great performance with Heart North Wales up in reach and listening hours, Smooth North West and Wales has seen it’s reach increase by 13%. Heart South Wales is down in reach and listening hours, although still holds the top spot with a 416,000 reach compared to Capital the next with a reach of 171,000. Unfortunately Smooth South Wales didn’t have a good book, losing 38% of it’s audience and 33% of it’s hours! Dragon Radio Wales has had it’s sixth successful Rajar results with a steady increase in reach up 50% this quarter and 80% up from the last quarter of 2016, with 27,000 listeners. The independent station forerunner this quarter is Swansea Sound. On average its listeners now tune in for 10.7 hours per week, which has helped grow its hours by a whopping 50%. UK Wide Nationally, the Capital network is the second highest reaching network popular with a young and engaged audience. Overall, heart has had a good quarter in total listening hours, with Heart South West increasing it’s weekly audience figure to 391,000, up 6% Digital radio share of listening is up by 1.1% to 49.9%. Commercially, digital share has risen to 51.6% compared to BBC’s 48.3%. This could be down to on-line and app listening as 26% of adults listen to radio via a mobile phone or tablet at least once a month. In summary, Commercial radio continues to fulfil advertisers requirements for consistent performance and ROI. 90% of the population...
Integrating TV Advertising with DOOH

Integrating TV Advertising with DOOH

When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone. TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind. DOOH is more likely to engage people who are active, such as commuters, shoppers, and socialisers. Their engagement with the ad in this active state will thus make it more likely that the brand becomes inescapable; it’s marketing message engrained. From a planning point of view the integration of DOOH and TV is flexible in deadline cut off allowing changes to marketing messages and reaction to the current market place. DOOH advertising is fast and responsive, with campaign amendments often made hourly. This affords brands the agility to optimise their advertising activity, boost campaign efficiency, and obtain last-minute deals. What’s more, campaign efficiency can be increased by integrating the targeting capabilities of TV and DOOH advertising. TV ads allow for demographic targeting, as they can be placed on niche interest channels or programming watched by a brand’s target audience. DOOH ads can be targeted in terms of location (for example, advertising outside a retail outlet to attract more customers) and time (for example, advertising by lunchtime to target commuters). Indeed, DOOH ads will serve as a perfect supplement to TV ads because they are not as easily avoided as TV ads, and will reach a wider audience. Finally, integration heightens online response. Indeed, 74% of UK adults claim...
National Botanic Garden of Wales

National Botanic Garden of Wales

Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens needed to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels.  Along with the stunning tropical Butterfly House, the straw bale maze, the new play park, 100 days of family activities and water zorbing, this new attraction made the Botanic Garden the must-see attraction over the summer. With such exciting displays and attractions to publicise, our job was made easier to find the appropriate media to fit and encourage their family target market to visit! The weather sponsorship on Heart Radio ensured that their message was targeted at the right time frequently to the right target market. Primary Times was utilised for West and South Wales targeting, ensuring that parents and children would respond to their eye catching artwork, which was also extended across buses and 6 sheets for huge reach and impact. Washrooms in service stations down the M4 corridor engaged motorists looking for activities to do over the summer holidays whilst targeted advertising could be found on-line. The results of this campaign enhanced footfall figures by 45% to National Botanic Garden of Wales, building further on their successes of their previous multi media campaigns. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on standout@themediaangel or 02921 320200....
Radio and Digital Audio Listeners

Radio and Digital Audio Listeners

Spotify has stated that its free ad-supported service has a larger segment  of unique listeners in comparison to UK commercial radio stations.  Radiocentre however disputes this claim and has said that the numbers fail to illustrate the overall picture.  2040 UK adults answered a questionnaire via TNS about the reach of Spotify. The results showed that it was able to reach audiences who don’t listen to commercial radio at all.  For instance commercial radio station Capital reaches 12% of listeners who don’t listen to music on Spotify, the streaming provider reaches 19% of people who don’t listen to Capital. The overlap between the audiences is just 10%. The study found that Spotify Free and commercial radio listeners in the UK have a similar gender breakdown, but said Spotify Free has a more millennial audience. Mark Barber, planning director at Radiocentre, doesn’t agree with the survey findings, stating that RAJAR MIDAS was the “industry standard” for measuring listening to all forms of audio. The RAJAR figures claim that live radio accounts for 70% of all time UK audience listening time, which contradicts the survey He does say : “The good news for advertisers is that streamed music services are helping to grow overall commercial audio listening by eating into time people previously spent with their personal music collection, therefore opening up audio opportunities previously inaccessible to advertising.” If you need help ensuring your marketing budget is invested in the right media platforms so you STAND OUT and get results contact our award winning team for impartial media planning and buying expertise on standout@themediaangel.co.uk or call us on 02921 320200....
Latest Rajar Results – Q 3 2017

Latest Rajar Results – Q 3 2017

The Rajar results Q3 2017 shows that commercial radio listening beats the BBC for another quarter nationally. The quarterly review of Radio listening for Q3 comparing all radio stations across the UK were in last week (26th October) The below provides an insight into the current listening patterns of Welsh radio fans. Locally,  Heart FM increased its reach to a massive 471,000 listeners, a growth of 44,000 listeners, with an average of 9.4 hours listening time per listener. Jagger and Woody, Wales’ number 1 breakfast show continues to grow adding an extra 15,000 listeners. Hearts sister station Smooth South Wales is celebrating an all time high, now delivering an impressive 95,000 listeners every week with its relaxing music mix. Not such good news for Heart North Wales who see their reach fall by 9,000.and Nation Radio who achieved a good 2nd quarter whose listener figures have now fallen by 11,000. Radio Pembrokeshire retains their helm at the top of reach figures with a 37% weekly reach, up 2% on last quarter. Further good news for Radio Pembrokeshire and Bridge FM, in a quarter where nearly 50% of local stations see their listener figures fall, they have both seen an increase of 3,000 and 1,000 respectively. Although Bridge FMs average hour per listener figure falls from 10.3 to 9.7.   Of the 49.1 million adults that listen to radio every week, 65% listen to commercial radio. Commercial radio reaches 35.6 million (BBC figures are down to 34.9 million) Capital remains Londons most popular commercial station with 2.1 million listeners, beating Kiss (1,9m) to the top spot. The networked stations have...

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