Christmas Retailers: winners and losers

Christmas Retailers: winners and losers

In January, the British Retail Consortium declared 2018 the worst Christmas since the financial crash in 2008. Sales were flat, with year-on-year growth sitting at 0%. In-store sales were down while online growth slowed. Consumer spending overall was up just 1.8%, the lowest rate since March 2016. That has led to profit warnings, disappointing sales and in the worst instance HMV going into administration for the second time. But all in all it could have been much worse. And amid the darkness there have been a few glimmering beacons of hope, largely thanks to last minute Christmas shopping and online sales. High street hope Let’s start with the bright spots on the high street. Like-for-like sales at John Lewis were up 1% after the department store stuck to its usual blockbuster spot and splashed lots of dosh on a 140-second ad about Elton John (The Boy & The Piano by Adam&EveDDB). The main campaign video racked up 50 million views on social media – 16% more than last year’s Moz the Monster campaign.  Heavy discounting around Black Friday and in the run-up to Christmas no doubt played its part in the sales uplift, which simultaneously led to John Lewis issuing a profit warning for the year ahead as it is forced to price match due to its ‘Never Knowingly Undersold’ price promise. Commercial over emotional Marks & Spencer, with its “unashamedly commercial” approach, had the opposite outcome, with like-for-like sales across food, and clothing and home down 2.1% and 2.4% respectively but no warning on profit. In spite of the sales dip, it claims the product focus paid off and that customers “responded...
AVoD to pick up speed in 2019

AVoD to pick up speed in 2019

Advertising-funded video-on-demand (AVoD) – think Now TV, Hulu and Sony’s Crackle, as well as growing interest from Amazon – is still very young compared to other media. But, advertisers are fast beginning to see its future potential. Subscription video-on-demand (SVoD) services like Netflix have been garnering plenty of attention as they colonise global living rooms. But, competition is also starting to heat up in for online video ad spend. So much so that it is outpacing other media with spend set to double to $47bn by 2023 worldwide, according to Warc. The expected $23.8bn in brand investment that AVoD will receive this year equates to a 5.2% share of global ad spend, which is increasing year on year. And as a percentage of total over-the-top (OTT) spend (an estimated $68.7bn in 2018, according to Digital TV Research), AVoD will account for 34.7%. “Consumers’ voracious appetite for video content anywhere, on any device, has been propelled by SVoD services such as Netflix. But it is AVoD platforms which present the opportunity for advertisers to marry rich consumer data with pinpoint targeting during engaging content. This is why AT&T and Amazon are exploring moves into the AVoD sector next year, with the ultimate aim of taking the lion’s share of a market expected to be worth $47bn by 2023.” James McDonald, data editor, Warc. AVoD platforms present the opportunity for advertisers to marry rich consumer data with pinpoint targeting during engaging content. Indeed, Amazon kick-started speculation in the summer when it posted a job ad looking for a UK-based executive to lead an ad-funded free-to-air TV offering. An ad-funded platform, Pluto...
The Most Complained About TV Shows of 2018

The Most Complained About TV Shows of 2018

Perhaps unsurprisingly, Celebrity Big Brother was the television programme that Ofcom received the most complaints about in 2018. Over the year, they received a total of almost 56,000 complaints about programmes from viewers and listeners. Together, the top ten most complained about television shows prompted more than 47,000 complaints, making up 86% of the year’s total. Channel 5’s Celebrity Big Brother attracted the most complaints in 2018, with 27,602. Most of these were about an allegation of physical abuse made by Roxanne Pallett against Ryan Thomas. Second on the list was an episode of ITV’s Loose Women. This prompted 7,912 complaints, most of which were about an interview with guest Kim Woodburn. ITV reality shows Love Island and The X Factor also featured in the top 10 (ranked 4th and 10th respectively), along with storylines on Coronation Street (5th) and Emmerdale (6th) which prompted hundreds of viewers to get in touch with Ofcom. Good Morning Britain (7th), This Morning (8th), Sky News (3rd) and I’m a Celebrity… Get Me Out of Here (9th) complete the rankings. Ofcom launched 137 investigations into TV and radio programmes in 2018. Of those, 129 were concluded this year. They found the broadcasting rules were broken in 80 cases; 33 cases were found to have not broken the rules; and 16 cases were resolved – which means in those cases Ofcom’s concerns were satisfied by the broadcaster. The top ten in full: Celebrity Big Brother: 27,602Loose Women: 8,002Sky News: 4,251Love Island: 4,192Coronation Street: 1,098Emmerdale: 759Good Morning Britain: 548This Morning: 402I’m a Celebrity…Get Me Out of Here!: 335The X Factor: 286 Sources...
5 Marketing Trends for 2019

5 Marketing Trends for 2019

We can’t believe it’s 2019 already! What are some trends we expect to see this year?  1. Authenticity is everything The world is beginning to sort the fake influencers from credible, authentic sources. Influencers aren’t going anywhere, but brands that continue to do well will be the ones who work with influencers to ensure trustworthy outputs. 2. Voice is growing There are now over 45,000 skills on Alexa, an indication of how voice is continuing to grow. Brands will move from gimmicks to finding ways of adding real value through voice. By 2020, it’s predicted that every major brand will have a voice strategy in their marketing plans. 3. Are chatbots the answer for customer service?  Chatbots are a form of software that acts as a bridge between customer and customer service agents. They are already used extensively on Facebook for tasks ranging from providing weather reports to automating customer support functions. Their effectiveness in 2019 is likely to improve. 4. Gen Z are growing up Gen Z (people born between the mid-1990s and early 2000s) are getting older, meaning they are entering the workforce and beginning to possess buying power. This generation is seeking authenticity and socially responsible businesses. 5. Rebuilding trust in social media While social media platforms continue to grow, consumer confidence is shaky. Users are wary of information they find on social media and younger users are not tolerant of marketing which appears un-authentic. So, are you ready for 2019? If you’re ready to get your 2019 marketing plan into action, then give our team a call on 02921 320 200 or email at info@themediaangel.co.uk....
The Media Angel’s favourite Christmas adverts

The Media Angel’s favourite Christmas adverts

The Christmas advert has evolved from simple beginnings to the million-pound short films released around the festive period. We’ve gone through the archives to find our favourite festive adverts.  1. John Lewis (2011) We’re kicking off this list John Lewis’ advert from 2011. It follows a little boy as he waits for Christmas Day to arrive, only for him to rush past his stocking to his present for his parents. It’s heart-warming and sweet, a classic.  2. Sainbury’s: Christmas is for sharing (2014) This advert used the famous tale of a Christmas Eve truce on the Western Front to mark the centenary of Word War One. Some said the advert was in poor taste, but we think it showcases the values behind Christmas.  3. Marks & Spencers: Christmas, with love from Mrs Claus (2016) This modern twist on Mrs Claus has everything; helicopters, jet-skis, reindeer’s and a lovely storyline featuring a little boy and his tall (and angry) big sister!  4. Heathrow Airport: Coming Home for Christmas (2016) Who knew stuffed animals could make you cry? This sweet advert from Heathrow Airport follows two teddy bears as they arrive home.  5. John Lewis: The Bear and The Hare (2013) John Lewis must be the true masters of the Christmas advert. With hand-drawn animation and a beautiful soundtrack this is an iconic advert.  Special Mention (because we can’t get enough of John...