InLinks hit 400 screens

InLinks hit 400 screens

Primesight’s InLinks hit 400 screens across five UK cities and eight London boroughs. InLinks are a hybrid of functionality and advertising. They connect the public to the web, provide free phone calls and offers councils a way to communicate directly to their constituents.  They provide a range of free public services, not least the fastest public WiFi in the UK. They also have a touch-screen tablet with a range of features including content and apps. Also, free calls to UK landlines and mobiles, and rapid charging through USB ports. Advertising is displayed on two HD 55 inch screens that fund all the services. They have this week grown to 400 screens across Leeds, Gateshead, Glasgow, Southampton and London. In just over a year InLinks have grown from their beginnings on Camden High Street to a further seven London boroughs. Including; Hackney, Hammersmith and Fulham, Islington, Lambeth, Southwark, Tower Hamlets, Wandsworth. 77% of consumers agreeing that InLink has a positive impact on their community. 64% agreeing they make their cities more innovative. Our latest research also suggests that 75% feel more positively about brands that sponsor services such as Wi-Fi, location and travel information. Source: https://www.primesight.co.uk/news/article/inlinks-hit-400-screens/ If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
July ABC’s – a steady month for newspapers

July ABC’s – a steady month for newspapers

The July ABC’s show a steady month for newspapers.  Daily market Both the Daily Telegraph and The Times recorded circulation boosts between June and July, according to the latest ABC figures. The Telegraph was up 1.1% selling an additional 3,900 copies. The Times (which includes bulks in its figures) was steady with 0.6% growth (an additional 2,600 copies). Meanwhile, the Guardian dipped -0.2% and the ‘i’ was down -1.7%. It was a steady picture in the mid-market where the Daily Express and the Daily Mail recorded slight gains of just 0.2% and 0.1%, respectively. However, in the popular market every title recorded declines of between 1 and 2%. Overall, the daily market was down just -0.5% period-on-period, and down -8.7% year-on-year. Sunday market The Sunday market performed rather well in July, with six of the 11 titles recording modest growth figures. In the quality market, the Observer, Sunday Times and the Sunday Telegraph were all up. In the mid-market, both the Mail on Sunday and Sunday Express recorded period-on-period growth. The declines in the rest of the market were slight – with the Sunday Mail in the popular market hardest hit at -1.6%. Overall, the Sunday market was up 0.3% between June and July – but was down -11% year-on-year. Source: https://mediatel.co.uk/newsline/2018/08/16/july-abcs-a-steady-month-for-newspapers/ If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Junk food advertising ban could cost TfL £13m a year

Junk food advertising ban could cost TfL £13m a year

Proposals to ban junk food advertising across the Transport for London network could cost the organisation up to £13.3m per year in lost advertising revenue. The ban has been championed by London mayor Sadiq Khan. It’s in an effort to contain a ballooning obesity crisis in the city. It would apply to all foods classed as high in fat, salt or sugar by the Food Standards Agency. TfL calculates that the food and drink sector generated approximately £20m in revenue for the year 2016-17. With two-thirds of that total accounted for by junk food. By way of comparison the transport operator’s total ad income for the year was £142m, equivalent to 2.6% of all revenue. TfL adopts a puritan approach toward policing its advertising estate. Banning everything from satirical funeral ads, to a French Brexit stunt and a topless depiction of Gary Lineker. Source: https://www.thedrum.com/news/2018/08/09/junk-food-advertising-ban-could-cost-tfl-13m-year If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Exterion install new HD screens across TfL network

Exterion install new HD screens across TfL network

Commuters on the London Underground will now be able to watch the news as they wait for trains. TV channel Euronews has struck a partnership with out-of-home advertising business Exterion Media to show bulletins on its 60 new HD screens across the tube network. Passengers in 15 stations – including Camden Town, Green Park and Oxford Circus. Will see local and international news reports encompassing sports, technology, weather, business and lifestyle updates. Exterion and Transport for London are hoping the broadcasts will catch the eye of marketers too. They said that during an initial test phase, audience response will be assessed “to inform commercial opportunities for brands, such as content sponsorship and adverting alignment”. Richard Simkins, creative solutions director at Exterion Media, said: “In our world of 24-hour content, this is an exciting industry development for taking broadcast news to the Tube. We know that Londoners are spending more time away from their homes, with four million people using the Tube every day.“Looking ahead, we are confident about the new advertising and commercial opportunities this partnership with Euronews will unlock for advertisers.” A survey from Exterion Media’s national consumer panel work.shop.play identified a demand for news content on journeys. It showed 69% of Londoners want to see news and current affairs content while travelling through the city, with this number rising to 71% among 16-34 year olds. It also found that users of the tube are most interested in keeping up-to-date with world news (81%), local news (74%) and the weather forecast (69%). Source: https://www.thedrum.com/news/2018/08/13/london-underground-air-broadcast-news-euronews-partners-with-exterion-media?utm_content=media&utm_campaign=social&utm_source=twitter If you want to make sure your using your marketing budget to its full...