National Botanic Garden of Wales

National Botanic Garden of Wales

Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens needed to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels.  Along with the stunning tropical Butterfly House, the straw bale maze, the new play park, 100 days of family activities and water zorbing, this new attraction made the Botanic Garden the must-see attraction over the summer. With such exciting displays and attractions to publicise, our job was made easier to find the appropriate media to fit and encourage their family target market to visit! The weather sponsorship on Heart Radio ensured that their message was targeted at the right time frequently to the right target market. Primary Times was utilised for West and South Wales targeting, ensuring that parents and children would respond to their eye catching artwork, which was also extended across buses and 6 sheets for huge reach and impact. Washrooms in service stations down the M4 corridor engaged motorists looking for activities to do over the summer holidays whilst targeted advertising could be found on-line. The results of this campaign enhanced footfall figures by 45% to National Botanic Garden of Wales, building further on their successes of their previous multi media campaigns. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on standout@themediaangel or 02921 320200....
Radio and Digital Audio Listeners

Radio and Digital Audio Listeners

Spotify has stated that its free ad-supported service has a larger segment  of unique listeners in comparison to UK commercial radio stations.  Radiocentre however disputes this claim and has said that the numbers fail to illustrate the overall picture.  2040 UK adults answered a questionnaire via TNS about the reach of Spotify. The results showed that it was able to reach audiences who don’t listen to commercial radio at all.  For instance commercial radio station Capital reaches 12% of listeners who don’t listen to music on Spotify, the streaming provider reaches 19% of people who don’t listen to Capital. The overlap between the audiences is just 10%. The study found that Spotify Free and commercial radio listeners in the UK have a similar gender breakdown, but said Spotify Free has a more millennial audience. Mark Barber, planning director at Radiocentre, doesn’t agree with the survey findings, stating that RAJAR MIDAS was the “industry standard” for measuring listening to all forms of audio. The RAJAR figures claim that live radio accounts for 70% of all time UK audience listening time, which contradicts the survey He does say : “The good news for advertisers is that streamed music services are helping to grow overall commercial audio listening by eating into time people previously spent with their personal music collection, therefore opening up audio opportunities previously inaccessible to advertising.” If you need help ensuring your marketing budget is invested in the right media platforms so you STAND OUT and get results contact our award winning team for impartial media planning and buying expertise on standout@themediaangel.co.uk or call us on 02921 320200....
Latest Rajar Results – Q 3 2017

Latest Rajar Results – Q 3 2017

The Rajar results Q3 2017 shows that commercial radio listening beats the BBC for another quarter nationally. The quarterly review of Radio listening for Q3 comparing all radio stations across the UK were in last week (26th October) The below provides an insight into the current listening patterns of Welsh radio fans. Locally,  Heart FM increased its reach to a massive 471,000 listeners, a growth of 44,000 listeners, with an average of 9.4 hours listening time per listener. Jagger and Woody, Wales’ number 1 breakfast show continues to grow adding an extra 15,000 listeners. Hearts sister station Smooth South Wales is celebrating an all time high, now delivering an impressive 95,000 listeners every week with its relaxing music mix. Not such good news for Heart North Wales who see their reach fall by 9,000.and Nation Radio who achieved a good 2nd quarter whose listener figures have now fallen by 11,000. Radio Pembrokeshire retains their helm at the top of reach figures with a 37% weekly reach, up 2% on last quarter. Further good news for Radio Pembrokeshire and Bridge FM, in a quarter where nearly 50% of local stations see their listener figures fall, they have both seen an increase of 3,000 and 1,000 respectively. Although Bridge FMs average hour per listener figure falls from 10.3 to 9.7.   Of the 49.1 million adults that listen to radio every week, 65% listen to commercial radio. Commercial radio reaches 35.6 million (BBC figures are down to 34.9 million) Capital remains Londons most popular commercial station with 2.1 million listeners, beating Kiss (1,9m) to the top spot. The networked stations have...
An exciting new client – Edenstone Homes

An exciting new client – Edenstone Homes

The Media Angel are delighted to announce that we have won an exciting new client, Edenstone Homes. With a wealth of experience in the development of design-led properties, Edenstones distinctive range of beautifully proportioned and elegantly designed homes express the highest standards in contemporary living, in a range of well chosen and sought after settings. Their developments include not only traditional family homes but urban and coastal apartments and refurbished historic buildings too, constantly creating a higher quality of living experience. Choosing a home is one of the most important decisions of our lives and the uncompromising standards and quality that goes into each one of their homes, built with passion, care and attention ensures you make the right decision. The Media Angel are planning campaigns across print media and on-line, publicising their beautiful current sites including;  Garden View, Pontywaun, a development of 3 and 4 bedroom family homes on the fringes of the Cwmcarn Scenic Drive Wedgwood Park, Abergavenny which is in the grounds of an historic 18th century home in the Pen-y-Pound area of Abergavenny which includes renovated apartments within the existing building, converted outbuildings and luxury new build family homes all within an extensive parkland.   The Green, Crickhowell,  an exclusive development  of 3, 4 and 5 bedroom homes in the village of Crickhowell on the footsteps of the Brecon Beacons. Llanfair Meadows, Aberthin, in the heart of the Vale of Glamorgan, this is their newest exclusive development of  family homes located on the north-east border of the village of Aberthin. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on...
Global ad growth driven by digital formats

Global ad growth driven by digital formats

According to the latest adspend forecasts from Zenith, a host of digital formats including social media, in-feed ads, paid content, online video and native advertising are helping to fuel the growth in global advertising. Between 2016 and 2019 Zenith said the ‘innovative’ digital ad formats will drive 14% annual growth in total display advertising, a category that still also includes traditional banner ads. Total display expenditure will rise from US$84bn to US$126bn over this period, accounting for 64% of all the growth in global ad expenditure. By 2019 total display will account for 50.4% of internet advertising expenditure, exceeding 50% for the first time. For the UK, Zenith forecasts total display to grow by 5% a year to 2019, when it will account for 37% of internet advertising expenditure. Zenith said most of the growth is coming from social media (which will grow at 20% a year) and online video (which will grow at 21% a year). “Internet display is coming into its own as a brand-building media, powered by social media and online video,” said Jonathan Barnard, head of forecasting and director of global intelligence at Zenith. “But the distinctions between online video and traditional television are being eroded, and the two work together much better than they do separately.” Zenith forecasts that global advertising expenditure will grow 4% to US$558bn by the end of 2017. This is down fractionally from the forecast of 4.2% that it made in June. The UK was the stand-out growth market in Western Europe from 2011 to 2016, growing at an average of 7.3% a year. However, a slowing economy, gathering inflation,...

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