Print advertising has best performance in seven years

Print advertising has best performance in seven years

As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years.   The latest report from the Advertising Association/Warc, saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion. The numbers could suggest a change from social media advertising, and a return to the broad approach of print. Out-of-home, radio and TV have also done well and national newspapers have had their best performance for more than seven years. Print display advertising in the national newspaper market rose 1% to £153 million in the first quarter. The first increase since the last quarter of 2010. The popular dailies adspend rose by 2.8% to £77.8 million with Tesco returning to the newspaper fold. While print display in the quality market dropped by 0.3% to £48 million. That too was the best quarterly performance for seven years. Source: https://mediatel.co.uk/newsline/2018/08/01/the-pendulum-finally-swings-back/   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Love Island tie-up helps boost profits at Superdrug

Love Island tie-up helps boost profits at Superdrug

Superdrug’s tie-up with Love Island has helped drive a 16% profits leap as fans of the hit TV show snapped up bronzer, make-up and hair products.   The high street chain posted pre-tax profits of £92.9 million for 2017. Up from £80.4 million the previous year, with like-for-like sales 2.5% higher. Superdrug, which has continued its sponsorship of Love Island this summer, also said the trend for social media facemask selfies helped skincare sales rise 10%, with sheet-masks and bubble-masks popular products. The group said overall revenues rose 2.3% to £1.2 billion as it bucked wider woes on the high street to open 22 more stores. Taking its total at year-end to 804 across the UK and Ireland. It invested £31 million last year, mainly on the new stores and refurbishments as well as its digital IT capability. Peter Macnab, chief executive of AS Watson health and beauty division in the UK, said: “We are pleased with the company’s performance, and the continued recognition of our colleague’s customer service efforts. Its annual results showed Superdrug’s share of cosmetic sales lifted to 32%. While sales of healthcare and wellbeing products rose 8%. Website sales rose by more than 30% over the year, helped by a new mobile app and better delivery options. Source: https://www.insider.co.uk/company-results-forecasts/love-island-superdrug-profits-soar-12844900   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
RAJAR Q2 2018: the result

RAJAR Q2 2018: the result

The second quarterly results of RAJAR 2018 have been released, and across Welsh radio, with a couple of exceptions the stations haven’t seen many major changes.   Local Heart South Wales is once again the Number One Commercial Radio Station in Wales with a massive 444,000 listeners every week and an impressive market share of 11.1%. They saw the biggest increase of reach, up 45,000 to 444,000. They also saw their average listener hours increase from 8.6 to 9.7. Heart North Wales also saw an increase in reach, from 142,000 to 155,000. 96.4 FM The Wave had a reach increase of 17,000, up to 135,000. Their average listener hours also increased to 6.7, up from 6.3. Further afield Global claimed four out of the top five commercial radio brands in the UK (Heart, Capital, Smooth and Classic FM). Capital – remains the UK’s number 1 music brand, growing reach to 8.3million weekly listeners across the UK. Global Capital XTRA has a new record of 1,800,000 weekly listeners across the UK, and the Heart brand surges forward with a huge 9.8million weekly listeners, its biggest ever. Further afield, Global and Absolute recorded increases. The Absolute Radio Network reached a new record of 4,740,000 listeners every week, up 500,000 in a year. Absolute Radio reached 2,540,000 listeners every week, up 370,000 in a year BBC Perhaps surprisingly the only BBC digital stations to see audiences increase were 1Xtra, Asian Network, World Service and 5 Live Sports Extra. Radio 4 is down 8.3% to 10.5million, Radio 1 is down 3.7% to 9.2million. However, it remains the number one UK station for 15-24...
Advertising spend in the UK grows for 19th consecutive quarter

Advertising spend in the UK grows for 19th consecutive quarter

The UK advertising industry has saw spend rise ahead of forecasts in the first quarter of 2018. Up 5.9% year-on-year to £5.7bn, marking the 19th consecutive quarter of growth.   “Our latest advertising expenditure figures reflect the resilience of the wider UK economy, where consumer confidence is improved, and the jobs market remains very strong. UK advertising continues to show steady growth with more businesses investing more spend in advertising,” said Stephen Woodford, chief executive at the Advertising Association. “This investment boosts company profits and overall GDP, creates more jobs and helps our media sector to continue to invest in the creative content and technology that the public values.” According to the AA/Warc report, the biggest drivers of spend in the quarter included radio, which was up 12.5% to record its strongest growth in four years. And digital where spend was up 10.8%, specifically search spend which now accounts for almost three in ten pounds spent on advertising in the UK. Out of home and TV were also up 5.3% and 5% respectively. Along with print display ad revenue for national newsbrands which rose for the first time in seven years. It comes in the face of continued concern over the ongoing Brexit negotiations. The AA, the Internet Advertising Bureau (IAB), Accenture and Deloitte last month joined forced to outline their demands in a letter to prime minister Theresa May. “If government can secure a good outcome from the Brexit negotiations and introduce a business-friendly immigration policy, we should continue to see sustained UK market growth and continued export success for advertising,” continued Wooford. In spite of the uncertainty,...
‘ITV will be more than TV’: broadcaster sees ad revenues rise on back of Love Island & World Cup

‘ITV will be more than TV’: broadcaster sees ad revenues rise on back of Love Island & World Cup

ITV has posted a positive set of interim results for the six months to 30 June 2018 with total advertising revenue rising 2% to £890m and online revenues ballooning by 48% on the back of successful runs for both Love Island and The World Cup.   This saw total ITV revenue jump 8% to £1.848m over the period, glad tidings which have emboldened the broadcaster to flesh out its ‘more than TV’ as it repositions itself as a fully integrated producer broadcaster that isn’t solely reliant upon UK advertising. In practice this will see ITV expand production output and create a scaled direct to consumer arm to encourage viewers to become customers by spending money on a range of content and experiences, with £40m to be invested in 2019 alone to make this dream a reality. Chief executive Carolyn McCall said: “ITV will be more than TV – it will be a structurally sound integrated producer broadcaster where we aim to maintain total viewing and increase total advertising revenue; it will be a growing and profitable content business, which drives returns; and it will create value by developing and nurturing strong direct consumer relationships, where people want to spend money on a range of content and experiences with a really trusted brand. “We will deliver this strategy by building greater capability in data, analytics and technology as well as developing the great creative and commercial talent ITV already has. Executing the strategy will enable us to continue to deliver sustainable returns to our shareholders.” Looking ahead to the remainder of 2018 ITV expects total advertising to rise a further...