National Botanic Garden of Wales

National Botanic Garden of Wales

Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens needed to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels.  Along with the stunning tropical Butterfly House, the straw bale maze, the new play park, 100 days of family activities and water zorbing, this new attraction made the Botanic Garden the must-see attraction over the summer. With such exciting displays and attractions to publicise, our job was made easier to find the appropriate media to fit and encourage their family target market to visit! The weather sponsorship on Heart Radio ensured that their message was targeted at the right time frequently to the right target market. Primary Times was utilised for West and South Wales targeting, ensuring that parents and children would respond to their eye catching artwork, which was also extended across buses and 6 sheets for huge reach and impact. Washrooms in service stations down the M4 corridor engaged motorists looking for activities to do over the summer holidays whilst targeted advertising could be found on-line. The results of this campaign enhanced footfall figures by 45% to National Botanic Garden of Wales, building further on their successes of their previous multi media campaigns. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on standout@themediaangel or 02921 320200....
An exciting new client – Edenstone Homes

An exciting new client – Edenstone Homes

The Media Angel are delighted to announce that we have won an exciting new client, Edenstone Homes. With a wealth of experience in the development of design-led properties, Edenstones distinctive range of beautifully proportioned and elegantly designed homes express the highest standards in contemporary living, in a range of well chosen and sought after settings. Their developments include not only traditional family homes but urban and coastal apartments and refurbished historic buildings too, constantly creating a higher quality of living experience. Choosing a home is one of the most important decisions of our lives and the uncompromising standards and quality that goes into each one of their homes, built with passion, care and attention ensures you make the right decision. The Media Angel are planning campaigns across print media and on-line, publicising their beautiful current sites including;  Garden View, Pontywaun, a development of 3 and 4 bedroom family homes on the fringes of the Cwmcarn Scenic Drive Wedgwood Park, Abergavenny which is in the grounds of an historic 18th century home in the Pen-y-Pound area of Abergavenny which includes renovated apartments within the existing building, converted outbuildings and luxury new build family homes all within an extensive parkland.   The Green, Crickhowell,  an exclusive development  of 3, 4 and 5 bedroom homes in the village of Crickhowell on the footsteps of the Brecon Beacons. Llanfair Meadows, Aberthin, in the heart of the Vale of Glamorgan, this is their newest exclusive development of  family homes located on the north-east border of the village of Aberthin. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on...
ACT launches a new campaign

ACT launches a new campaign

Our client ACT Training, Wales’ leading training provider has unveiled a new recruitment campaign with four inspirational learners at its heart. The digital, print and PR campaign is entitled ‘Day in a life of’ and features real stories from real apprentices with  ACT, including our very own Agency Support Executive, Daniel Morris! He is one of the four stars in the new promotional campaign encouraging young people into the workplace. Daniel started a Social Media Apprenticeship with ACT last summer and has almost completed his qualification, he says “An apprenticeship is a great opportunity to learn on the job. The social media apprenticeship means that I’m working on what I’m learning every day and I get to see it come alive as I do it.” The “Day in a life of” campaign features three other apprentices that help showcase the broad range of training available through ACT from a baker in Brod in Pontcanna to working as an engineer in Landrover. The campaign which has been created to increase awareness of ACT’s traineeship, apprenticeship, higher apprenticeship programmes and vacancies to this year’s college and school leavers launched on Thursday 1st June 2017 with a private ‘red carpet’ screening event at ACT Training’s Head Office in Cardiff. Daniel and Lucinda on the red carpet, enjoying the Exclusive private screening at ACT Training’s Head Office in Cardiff. If you are looking to get your foot on the career ladder or grow your current job prospects, visit ACT’s website today: www.acttraining.org.uk If you think your campaign could benefit from our team’s award winning media planning and buying expertise, please get in touch with us. We’d...
National Botanic Garden of Wales

National Botanic Garden of Wales

Another exciting brief landed on our desks for National Botanic Garden of Wales Easter campaign. We have been tasked with promoting their Easter messages including meeting meerkats, skunks, tarantulas and a giant python! All targeted to encourage families with children to visit the garden and enjoy all it had to offer. The campaigns brilliantly colourful, visual artwork again promoted their Butterfly House (Plas Pili Pala) and was represented well through the media chosen, such as takeovers on Wales On Line, 48 sheets and bus streetliners in targeted key areas within easy driving distance of the gardens. Their exotic animal radio advert on The Wave brought to life the “meet a meerkat” message. The Garden have again offered their botanic boomerang deal, allowing anyone buying a full-price ticket to the gardens between Easter and the end of December a free of charge visit for seven days after their initial visit…as many times as they like. Following a highly successful summer campaign and jointly winning CIM Advertising Campaign of the Year 2016, we are pleased that they have continued their success by doubling their footfall year on year in April 2017! If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on standout@themediaangel or 02921 320200....
Another new client win for The Angels

Another new client win for The Angels

The Media Angel are delighted to announce that we have won an exciting new client across the bridge, Weston Super Mare Grand Pier. Keen to attract visitors of all ages, the Pier offers a wide range of fun attractions including a 250m Go-Kart circuit, Cinema and children’s play area with over 10 outlets serving freshly prepared food and snacks not forgetting, of course, traditional fish and chips and ice cream! Marketing themselves as a destination in all weathers to all audiences particularly families, including children, parents,  grandparents and holiday makers looking at a variety of media options to help increase footfall. Their multi media campaign went live at the end of March targeting key geographical areas in Bristol and the South West; consisting of OOH, 48 sheets, Bus, Primary Times magazine, their catchy ad on Heart Radio and an engaging Facebook competition with Bristol Post. Combining an interactive competition with more traditional media that can be seen and heard across key areas at key times of the day will ensure that the Pier is placed high on the list of fun days out in the area.  John Jackson Marketing Consultant said “We chose to work with The Media Angel as they stood out from the other agencies as they really understood the brief. Since we’ve been working together they’ve proved that we can get so much more for our budget by working with them than booking direct as they negotiate some superb deals. They’re a great team who understand our needs and how we work”  With our current tourism and attraction clients including National Botanic Garden Of Wales and Swansea Bay...
Swansea Bay win for The Angels

Swansea Bay win for The Angels

We are delighted to announce that following a competitive procurement process, The Media Angel have been awarded the contract to be the supporting media agency for 2017 Swansea Bay’s media during this year’s  ‘Live The Legend’Campaign. This outdoor campaign which extends into some of the UK’s largest cities, including London, Liverpool, Manchester, Birmingham, will utilise a mix of innovative outdoor sites such as a Digital Sound and Motion site at The Birmingham Bullring, potentially reaching 1,524,725 people across a 2 week period. After going through the procurement process for the project, our team received the amazing news that we had been successful. Alison Debono, Managing Director at The Media Angel was delighted with the news that her team had submitted the successful bid. “I am so proud of my team! We have all worked extremely hard on this project, making sure we could deliver an impactful and successful campaign within budget. We really couldn’t be more thrilled with this win. The team at Swansea Council have produced some award winning campaigns, and we are all very excited to be working with them again this year”. The campaign which began at the end of February aims to entice visitors to come and visit beautiful Swansea Bay and Mumbles.  If you think your campaign could benefit from our team’s award winning media planning and buying expertise, please get in touch with us. We’d love to offer our expert advice on your brief and offer assistance for getting the best return on your investment. Drop us an email at standout@themediaangel.co.uk or call 02921 320...

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