How are Exterion transforming the London Underground?

How are Exterion transforming the London Underground?

Exterion Media UK is proud to introduce their newest full-motion ultra HD digital product – D12s, as part of their unique media partnership with TfL. D12s form part of a wider digital roll out and significant investment (£90 million) in digital products across the TfL rail estate throughout 2018. Exterion Media UK has almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience. The screens are strategically placed along high dwell time corridors and ticket halls across the network. The newest full motion product, D12s are the latest product to capture the attention of London’s media world – following the successful launch of DX3: a network of 60 full-motion, cross-track, landscape digital products launched in December 2017. Adding to Exterion Media UK’s 100% full-motion digital estate, these new 98” LCD D12 screens are Ultra HD with dynamic capabilities. Their recent Engagement Zone research has proven that full motion is 4 x more engaging than static and Exterion Media UK is encouraging brand to make full creative use of these new formats. Andrea Marsh, Digital Transformation Director at Exterion Media UK, said: “I’m personally blown away by the impact of these new D12 screens. They’re a fantastic addition to our growing full-motion digital portfolio – positioned in cherry picked locations in the heart of the capital.” Source: Exterion Media If you want to make sure your using your marketing budget to its full potential then give our team a call on 02921 320 200 or email at...
British Birds of Prey Centre opens in National Botanic Garden of Wales

British Birds of Prey Centre opens in National Botanic Garden of Wales

The British Birds of Prey Centre opened its doors for the first time on Friday 1st June. The new Centre features 20 native brds of prey and offers visitors incredible, close-up encounters with hawks, falcons, kestrels, kites, buzzards and even eagles. The centre’s director Emma Hill told the Garden: “This will be one of the very few places in the whole of the UK you can see a golden eagle flying.” Already a hit with people of all ages, the Centre has two flying displays every day and a daily owl show too. The Botanic Garden’s director Huw Francis welcomed the news of the British Bird of Prey Centre opening, saying that, with this latest addition to the menu of attractions, the Garden offer is getting close to being irresistible: “With rising visitor numbers, great reviews and a growing reputation, the Garden really is going from strength to strength. This June 1st opening is another huge milestone for us and we cannot wait to introduce our visitors to the fantastic world of birds of...
The Media Angel in National Finals of Prestigious Marketing Awards

The Media Angel in National Finals of Prestigious Marketing Awards

For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43%  to the Gardens . The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies. The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook. We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio.  We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.” The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel,...
National Botanic Garden of Wales

National Botanic Garden of Wales

Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens needed to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels.  Along with the stunning tropical Butterfly House, the straw bale maze, the new play park, 100 days of family activities and water zorbing, this new attraction made the Botanic Garden the must-see attraction over the summer. With such exciting displays and attractions to publicise, our job was made easier to find the appropriate media to fit and encourage their family target market to visit! The weather sponsorship on Heart Radio ensured that their message was targeted at the right time frequently to the right target market. Primary Times was utilised for West and South Wales targeting, ensuring that parents and children would respond to their eye catching artwork, which was also extended across buses and 6 sheets for huge reach and impact. Washrooms in service stations down the M4 corridor engaged motorists looking for activities to do over the summer holidays whilst targeted advertising could be found on-line. The results of this campaign enhanced footfall figures by 45% to National Botanic Garden of Wales, building further on their successes of their previous multi media campaigns. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on standout@themediaangel or 02921 320200....
An exciting new client – Edenstone Homes

An exciting new client – Edenstone Homes

The Media Angel are delighted to announce that we have won an exciting new client, Edenstone Homes. With a wealth of experience in the development of design-led properties, Edenstones distinctive range of beautifully proportioned and elegantly designed homes express the highest standards in contemporary living, in a range of well chosen and sought after settings. Their developments include not only traditional family homes but urban and coastal apartments and refurbished historic buildings too, constantly creating a higher quality of living experience. Choosing a home is one of the most important decisions of our lives and the uncompromising standards and quality that goes into each one of their homes, built with passion, care and attention ensures you make the right decision. The Media Angel are planning campaigns across print media and on-line, publicising their beautiful current sites including;  Garden View, Pontywaun, a development of 3 and 4 bedroom family homes on the fringes of the Cwmcarn Scenic Drive Wedgwood Park, Abergavenny which is in the grounds of an historic 18th century home in the Pen-y-Pound area of Abergavenny which includes renovated apartments within the existing building, converted outbuildings and luxury new build family homes all within an extensive parkland.   The Green, Crickhowell,  an exclusive development  of 3, 4 and 5 bedroom homes in the village of Crickhowell on the footsteps of the Brecon Beacons. Llanfair Meadows, Aberthin, in the heart of the Vale of Glamorgan, this is their newest exclusive development of  family homes located on the north-east border of the village of Aberthin. If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on...
ACT launches a new campaign

ACT launches a new campaign

Our client ACT Training, Wales’ leading training provider has unveiled a new recruitment campaign with four inspirational learners at its heart. The digital, print and PR campaign is entitled ‘Day in a life of’ and features real stories from real apprentices with  ACT, including our very own Agency Support Executive, Daniel Morris! He is one of the four stars in the new promotional campaign encouraging young people into the workplace. Daniel started a Social Media Apprenticeship with ACT last summer and has almost completed his qualification, he says “An apprenticeship is a great opportunity to learn on the job. The social media apprenticeship means that I’m working on what I’m learning every day and I get to see it come alive as I do it.” The “Day in a life of” campaign features three other apprentices that help showcase the broad range of training available through ACT from a baker in Brod in Pontcanna to working as an engineer in Landrover. The campaign which has been created to increase awareness of ACT’s traineeship, apprenticeship, higher apprenticeship programmes and vacancies to this year’s college and school leavers launched on Thursday 1st June 2017 with a private ‘red carpet’ screening event at ACT Training’s Head Office in Cardiff. Daniel and Lucinda on the red carpet, enjoying the Exclusive private screening at ACT Training’s Head Office in Cardiff. If you are looking to get your foot on the career ladder or grow your current job prospects, visit ACT’s website today: www.acttraining.org.uk If you think your campaign could benefit from our team’s award winning media planning and buying expertise, please get in touch with us. We’d...