InLinks hit 400 screens

InLinks hit 400 screens

Primesight’s InLinks hit 400 screens across five UK cities and eight London boroughs. InLinks are a hybrid of functionality and advertising. They connect the public to the web, provide free phone calls and offers councils a way to communicate directly to their constituents.  They provide a range of free public services, not least the fastest public WiFi in the UK. They also have a touch-screen tablet with a range of features including content and apps. Also, free calls to UK landlines and mobiles, and rapid charging through USB ports. Advertising is displayed on two HD 55 inch screens that fund all the services. They have this week grown to 400 screens across Leeds, Gateshead, Glasgow, Southampton and London. In just over a year InLinks have grown from their beginnings on Camden High Street to a further seven London boroughs. Including; Hackney, Hammersmith and Fulham, Islington, Lambeth, Southwark, Tower Hamlets, Wandsworth. 77% of consumers agreeing that InLink has a positive impact on their community. 64% agreeing they make their cities more innovative. Our latest research also suggests that 75% feel more positively about brands that sponsor services such as Wi-Fi, location and travel information. Source: https://www.primesight.co.uk/news/article/inlinks-hit-400-screens/ If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
July ABC’s – a steady month for newspapers

July ABC’s – a steady month for newspapers

The July ABC’s show a steady month for newspapers.  Daily market Both the Daily Telegraph and The Times recorded circulation boosts between June and July, according to the latest ABC figures. The Telegraph was up 1.1% selling an additional 3,900 copies. The Times (which includes bulks in its figures) was steady with 0.6% growth (an additional 2,600 copies). Meanwhile, the Guardian dipped -0.2% and the ‘i’ was down -1.7%. It was a steady picture in the mid-market where the Daily Express and the Daily Mail recorded slight gains of just 0.2% and 0.1%, respectively. However, in the popular market every title recorded declines of between 1 and 2%. Overall, the daily market was down just -0.5% period-on-period, and down -8.7% year-on-year. Sunday market The Sunday market performed rather well in July, with six of the 11 titles recording modest growth figures. In the quality market, the Observer, Sunday Times and the Sunday Telegraph were all up. In the mid-market, both the Mail on Sunday and Sunday Express recorded period-on-period growth. The declines in the rest of the market were slight – with the Sunday Mail in the popular market hardest hit at -1.6%. Overall, the Sunday market was up 0.3% between June and July – but was down -11% year-on-year. Source: https://mediatel.co.uk/newsline/2018/08/16/july-abcs-a-steady-month-for-newspapers/ If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Junk food advertising ban could cost TfL £13m a year

Junk food advertising ban could cost TfL £13m a year

Proposals to ban junk food advertising across the Transport for London network could cost the organisation up to £13.3m per year in lost advertising revenue. The ban has been championed by London mayor Sadiq Khan. It’s in an effort to contain a ballooning obesity crisis in the city. It would apply to all foods classed as high in fat, salt or sugar by the Food Standards Agency. TfL calculates that the food and drink sector generated approximately £20m in revenue for the year 2016-17. With two-thirds of that total accounted for by junk food. By way of comparison the transport operator’s total ad income for the year was £142m, equivalent to 2.6% of all revenue. TfL adopts a puritan approach toward policing its advertising estate. Banning everything from satirical funeral ads, to a French Brexit stunt and a topless depiction of Gary Lineker. Source: https://www.thedrum.com/news/2018/08/09/junk-food-advertising-ban-could-cost-tfl-13m-year If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Print advertising has best performance in seven years

Print advertising has best performance in seven years

As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years.   The latest report from the Advertising Association/Warc, saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion. The numbers could suggest a change from social media advertising, and a return to the broad approach of print. Out-of-home, radio and TV have also done well and national newspapers have had their best performance for more than seven years. Print display advertising in the national newspaper market rose 1% to £153 million in the first quarter. The first increase since the last quarter of 2010. The popular dailies adspend rose by 2.8% to £77.8 million with Tesco returning to the newspaper fold. While print display in the quality market dropped by 0.3% to £48 million. That too was the best quarterly performance for seven years. Source: https://mediatel.co.uk/newsline/2018/08/01/the-pendulum-finally-swings-back/   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Love Island tie-up helps boost profits at Superdrug

Love Island tie-up helps boost profits at Superdrug

Superdrug’s tie-up with Love Island has helped drive a 16% profits leap as fans of the hit TV show snapped up bronzer, make-up and hair products.   The high street chain posted pre-tax profits of £92.9 million for 2017. Up from £80.4 million the previous year, with like-for-like sales 2.5% higher. Superdrug, which has continued its sponsorship of Love Island this summer, also said the trend for social media facemask selfies helped skincare sales rise 10%, with sheet-masks and bubble-masks popular products. The group said overall revenues rose 2.3% to £1.2 billion as it bucked wider woes on the high street to open 22 more stores. Taking its total at year-end to 804 across the UK and Ireland. It invested £31 million last year, mainly on the new stores and refurbishments as well as its digital IT capability. Peter Macnab, chief executive of AS Watson health and beauty division in the UK, said: “We are pleased with the company’s performance, and the continued recognition of our colleague’s customer service efforts. Its annual results showed Superdrug’s share of cosmetic sales lifted to 32%. While sales of healthcare and wellbeing products rose 8%. Website sales rose by more than 30% over the year, helped by a new mobile app and better delivery options. Source: https://www.insider.co.uk/company-results-forecasts/love-island-superdrug-profits-soar-12844900   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...