Does TV and internet advertising feed children’s junk food habits?

Does TV and internet advertising feed children’s junk food habits?

“Every hour kids spend online increases chance of buying junk food by a fifth,” reports The Daily Telegraph. A Cancer Research UK survey of almost 2,500 children found those who used the internet or watched commercial television for more than half an hour a day were more likely to ask for, buy or eat junk food (food high in fat, salt and sugar). Researchers found the primary school-age children surveyed spent an average of 16 hours a week on the internet. They found 4 of the 5 most popular websites the children used were commercial sites that display online advertising. That compares to an average of 22 hours of television a week, 12 hours of which was on commercial channels that show adverts. There are currently no UK guidelines on screen time for children. These are expected in 2019. What did the study find? Researchers found links between the amount of time children spent watching TV or on the internet and their likelihood of being overweight, asking for junk food, and buying and eating certain types of junk food. Time spent watching commercial TV or online wasn’t linked to children’s activity levels. Each additional hour children spent watching commercial TV was linked to: a 22% increased chance of children asking for food they’d seen advertiseda 21% increased chance of children buying food they’d seen advertiseda 23% increased chance of them consuming sugary drinksan 18% increased chance of consuming pastriesa 16% increased chance of consuming crisps and sweets Each additional hour children spent online was linked to: a 19% increased chance of children asking for food they’d seen advertiseda 19%...
InLinks go live in Cardiff

InLinks go live in Cardiff

InLinks launch in Cardiff: the second Welsh city to benefit from free ultrafast Wi-Fi and phone calls. Cardiff joins Swansea as the second Welsh city to benefit from free InLinks, which already have more than 215,000 subscribers across the UK.  The first three dual-language InLinks have been activated in the city, providing ultrafast Wi-Fi speeds of up to one gigabit per second (1Gbps), the fastest free public Wi-Fi service available in the UK.  The first of the fully-accessible InLinks have recently gone live on Queen Street, St Mary Street and Bridge Street, with further activations expected in the coming weeks. With the roll-out of the first three InLinks in Cardiff brands have access to a busy high street audience.  Not only do 77% of consumers agree InLinks have a positive impact on their communities, our research has shown that 75% of them feel more positively about brands that sponsor services such as Wi-Fi, charging locations and travel information. The UK rollout has so far seen more than 522 screens installed in Swansea, Manchester, Birmingham, Leeds, Gateshead, Glasgow, Southampton, Newcastle and Sheffield, as well as nine London boroughs; with hundreds more to be installed in key towns and cities across the UK.  Since the first InLink was launched in June last year, more than 215,000 people have subscribed to the service’s free Wi-Fi, using enough data to download the equivalent of more than 24.7 million songs. The InLinks have saved people more than £980,000 in free calls, with 50,000 calls being made on average every week across the UK.  The InLinks also provide free phone calls to UK landlines and mobiles, rapid...
Digital adspend increased by 15% to £6.36bn in the first half of 2018

Digital adspend increased by 15% to £6.36bn in the first half of 2018

Digital advertisers spent a total of £6.36bn in the first half of 2018, up 15% year on year, according to the Digital Adspend report from IAB UK and PwC. Search makes up half (52%) of this, increasing on par at 15% to £3.3bn. Next is non-video display at £1.33bn (+9%). Then video display £967m (40%). Classifieds remains at £726m and other remained at £41m. Tim Elkington, chief digital officer of IAB UK, said: “With mobile devices accounting for 75% of all UK adults’ time online, it is safe to assume smartphone penetration continues to contribute towards the 15% year-on-year growth in adspend reported.” Jon Mew, chief executive of IAB UK, added: “With today’s half-year announcement of gross revenue of £6.4bn and with the impressive year-on-year growth of 15%, it is essential we remain focused not only on building the future for advertising but on building a sustainable future.” Source: The Drum How can digital advertising work for...
2018 Marketing Trends

2018 Marketing Trends

As businesses prepare to enter their biggest quarter of the year, we look at how the big trends are faring so far. Where are brands putting their money? And more importantly, where should they be putting it? Organic Social Media The general view on organic social media is that it is on its’ way out. However, research by OneChocolate showed that 59% of marketers have increased their investment in this area over the past 12 months. Notably, a big area for investment is hiring talent in the form of skilled strategists and content creators.  Social vs. traditional media While social media platforms race to prove to users they can protect their data, there has been a resurgence of trust in newspapers and magazines (MediaCom, 2017). Snapchat, Facebook and Twitter all reported declining user numbers in their half-year results. Brits’ concern over what’s fact and fiction is heightened. Only 4% of Brits can identify fake news stories correctly. Podcasts: niche to mainstream While podcasts have been around for over a decade, 2018 has seen the medium switch from niche to mainstream. 61% of UK adults now regularly listen to at least one podcast, with 21% listening once a week. 68% say that they were more likely to listen to a podcast today than three years ago (Spotify, 2017).  This increased interest in podcasts is potentially lucrative for brands. 70% of listeners have heard podcast advertising, and a huge 76% of those took action afterwards, such as looking for more brand info online, visiting a brandʼs website or sharing brand information online (Acast, 2018). Brands and broadcast UK streaming subscriptions recently overtook...
Global to acquire Exterion Media

Global to acquire Exterion Media

Radio group Global has made a binding offer to acquire Exterion Media just weeks after snapping up fellow OOH (out-of-home) companies Primesight and Outdoor Plus in a double deal. The purchase will help the media organisation bulk up its newly-formed OOH division, Global Outdoor. In the UK, Exterion boasts an estimated 20% share in the sector. They hold the lucrative £1.1bn Transport for London (TfL) advertising contract for the London Underground and rail networks. Current chief executive Leon Taviansky will transition with the business to Global Outdoor, which it has been announced will be overseen by Stephen Miron, Global’s group chief executive. Miron said the acquisition complemented its two most recent buys. “The incredibly positive reaction we have had to the news of our entrance into the OOH sector only reaffirms our belief and excitement about the opportunities within the outdoor market,” he said. “Exterion has a great track record in the UK and across Europe and we look forward to working with the team to develop the business further.” ‘Heavily investing’ in digital sites The LBC, Heart and Smooth Radio owner now has three prime OOH estates that will help it flex its muscle against giants like JCDecaux and Clear Channel. Global previously suggested that digital OOH will become an increasingly important part of its business, saying it would “heavily invest” across Primesight and Outdoor Plus’ portfolio to up the number of digital sites it owned. On the radio side, Global has already doubled down on programmatic with its audio exchange platform DAX. The ‘perfect fit’ Exterion is also responsible for the OOH inventory across the other three metro systems in the...
Study links long-term growth to brand characters

Study links long-term growth to brand characters

New research out this week from the IPA and System1 has proved the “tangible value” of creativity in brand advertising to achieve long-term growth. Ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition. Yet despite this, only 10% of all TV advertising spend is currently invested on characters within ads. Despite the fact they outperform ads without them. Furthermore, even when brands do use a character, they are not using them widely and consistently, either on TV or across other platforms. For instance, on average, only 63% of a brand’s TV ads feature their character, while only a quarter of their Facebook ads do, thus limiting their impact. System1 conducted a tagging exercise on more than 3,250 ads airing on UK TV last year to identify ads using characters and establish the opportunities their use holds for advertisers. The authors said that creative campaigns work better because they generate greater emotional response and establish memory structures that enable “fast and reliable” brand recognition. The research reveals that, in the UK, 43% of all TV advertising spend is on work of an emotional quality “unlikely to contribute to long-term share growth”, with similar results in the US market. Source: Media...