RAJAR Q2 2018: the result

RAJAR Q2 2018: the result

The second quarterly results of RAJAR 2018 have been released, and across Welsh radio, with a couple of exceptions the stations haven’t seen many major changes.   Local Heart South Wales is once again the Number One Commercial Radio Station in Wales with a massive 444,000 listeners every week and an impressive market share of 11.1%. They saw the biggest increase of reach, up 45,000 to 444,000. They also saw their average listener hours increase from 8.6 to 9.7. Heart North Wales also saw an increase in reach, from 142,000 to 155,000. 96.4 FM The Wave had a reach increase of 17,000, up to 135,000. Their average listener hours also increased to 6.7, up from 6.3. Further afield Global claimed four out of the top five commercial radio brands in the UK (Heart, Capital, Smooth and Classic FM). Capital – remains the UK’s number 1 music brand, growing reach to 8.3million weekly listeners across the UK. Global Capital XTRA has a new record of 1,800,000 weekly listeners across the UK, and the Heart brand surges forward with a huge 9.8million weekly listeners, its biggest ever. Further afield, Global and Absolute recorded increases. The Absolute Radio Network reached a new record of 4,740,000 listeners every week, up 500,000 in a year. Absolute Radio reached 2,540,000 listeners every week, up 370,000 in a year BBC Perhaps surprisingly the only BBC digital stations to see audiences increase were 1Xtra, Asian Network, World Service and 5 Live Sports Extra. Radio 4 is down 8.3% to 10.5million, Radio 1 is down 3.7% to 9.2million. However, it remains the number one UK station for 15-24...
Advertising spend in the UK grows for 19th consecutive quarter

Advertising spend in the UK grows for 19th consecutive quarter

The UK advertising industry has saw spend rise ahead of forecasts in the first quarter of 2018. Up 5.9% year-on-year to £5.7bn, marking the 19th consecutive quarter of growth.   “Our latest advertising expenditure figures reflect the resilience of the wider UK economy, where consumer confidence is improved, and the jobs market remains very strong. UK advertising continues to show steady growth with more businesses investing more spend in advertising,” said Stephen Woodford, chief executive at the Advertising Association. “This investment boosts company profits and overall GDP, creates more jobs and helps our media sector to continue to invest in the creative content and technology that the public values.” According to the AA/Warc report, the biggest drivers of spend in the quarter included radio, which was up 12.5% to record its strongest growth in four years. And digital where spend was up 10.8%, specifically search spend which now accounts for almost three in ten pounds spent on advertising in the UK. Out of home and TV were also up 5.3% and 5% respectively. Along with print display ad revenue for national newsbrands which rose for the first time in seven years. It comes in the face of continued concern over the ongoing Brexit negotiations. The AA, the Internet Advertising Bureau (IAB), Accenture and Deloitte last month joined forced to outline their demands in a letter to prime minister Theresa May. “If government can secure a good outcome from the Brexit negotiations and introduce a business-friendly immigration policy, we should continue to see sustained UK market growth and continued export success for advertising,” continued Wooford. In spite of the uncertainty,...
‘ITV will be more than TV’: broadcaster sees ad revenues rise on back of Love Island & World Cup

‘ITV will be more than TV’: broadcaster sees ad revenues rise on back of Love Island & World Cup

ITV has posted a positive set of interim results for the six months to 30 June 2018 with total advertising revenue rising 2% to £890m and online revenues ballooning by 48% on the back of successful runs for both Love Island and The World Cup.   This saw total ITV revenue jump 8% to £1.848m over the period, glad tidings which have emboldened the broadcaster to flesh out its ‘more than TV’ as it repositions itself as a fully integrated producer broadcaster that isn’t solely reliant upon UK advertising. In practice this will see ITV expand production output and create a scaled direct to consumer arm to encourage viewers to become customers by spending money on a range of content and experiences, with £40m to be invested in 2019 alone to make this dream a reality. Chief executive Carolyn McCall said: “ITV will be more than TV – it will be a structurally sound integrated producer broadcaster where we aim to maintain total viewing and increase total advertising revenue; it will be a growing and profitable content business, which drives returns; and it will create value by developing and nurturing strong direct consumer relationships, where people want to spend money on a range of content and experiences with a really trusted brand. “We will deliver this strategy by building greater capability in data, analytics and technology as well as developing the great creative and commercial talent ITV already has. Executing the strategy will enable us to continue to deliver sustainable returns to our shareholders.” Looking ahead to the remainder of 2018 ITV expects total advertising to rise a further...
Love Island: inside ITV’s social media strategy

Love Island: inside ITV’s social media strategy

When your show sells thousands of branded water bottles, it has to be doing something right. For 2018, the broadcaster’s social media team are being pragmatic about the platforms they’re using to interact with viewers; decoupling from Snapchat to crack on with Instagram Stories instead.   ITV senior digital producers Kenny England said he believed ITV 2’s Snapchat issue weren’t due to a sudden decline in interest of Love Island, but that the dip was platform-specific, and in part due to the app’s poorly-received redesign. In the first month alone Love Island’s official account has “nearly doubled” its Instagram audience. The page has been using Instagram’s Stories product to direct fans to quizzes, divulge teaser soundbites and share its popular ‘The First Look’ video, which gives viewers a two-minute daily preview of the upcoming episode. While it is pulling away from Snapchat, the show is still investing a lot of resource in Twitter, which England said gives fans a platform to discuss the show, especially its “watercooler moments” in real-time. “Love Island has become so important to Twitter that the company took out a cover-wrap of the Metro on the day of the first episode, just to remind people to use it while watching the show,” he added. Of the platforms Series Four is using, England described Instagram as the ‘perfect‘ one. The visual tone of it, he noted, matches the show’s own attention to visual perfection, which affects everything from set backdrops to the contestants themselves. The partnerships too have expanded from those with [main sponsor] Superdrug and Ministry of Sound that ran during Series Three, to 10...
June: a bleak month for newspapers

June: a bleak month for newspapers

It’s been a bleak month for newspapers, with only one title in the entire daily newspaper market boosting their circulation figures.   Daily market Only one title (the Financial Times) in the entire daily newspaper market was able to boost its circulation figures in June, while the overall market declined 1% month-on-month and 9.2% year-on-year. Despite a drop over the year of -5%, the Financial Times was up 1.1% between May and June, shifting an extra 2,000 copies. The broadsheet’s total circulation now stands at 183,300. However, all other titles in the daily market saw their circulations decline last month. The Guardian was down almost -2% to 138,000, while The Times was down -0.7% to 428,000. Elsewhere, the Daily Mail was down -1% to 1.26m, and the Sun down -1.5% to 1.45m. Sunday market No title in the Sunday market recorded any circulation growth in June. Overall the entire market was down -4.4% month-on-month, and -12.4% year-on-year. In the quality market, the Observer was down -2.6% to 166,300, the Sunday Times down -6.6% to 721,800, and the Sunday Telegraph (no longer reporting any free bulks) was down -4.9% to 288,500. Meanwhile, the Mail on Sunday was down -4.8% – a drop of almost 54,000 – to a little over 1 million, while the Sunday Express dropped -6.3% to 295,300, a drop of almost 20,000. Source: https://mediatel.co.uk/newsline/2018/07/19/june-abcs-a-bleak-month-for-newspapers/   If you want to make sure your using your marketing budget to its full potential, give our team a call on 02921 320 200 or email at...
Digital has helped UK ad spend bounce back from two-year low

Digital has helped UK ad spend bounce back from two-year low

Investment in digital has helped wider UK ad spend rebound from a two-year low. According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), 23% of marketers said they had higher spending plans for overall marketing activity in the second quarter of the year. Elsewhere, 17% said they had lowered budgets, which results in a net balance of +6.5%. The figure was an increase in the 5% net score reported in Q1 of 2018, which had been the lowest since Q1 2016, however despite some signs of a bounce back it’s still the second lowest reading to have come back in the past two years. The IPA’s quarterly report, which features original data drawn from a panel of around 300 UK marketing professionals from the UK’s top 1000, firms has also upwardly revised its UK ad spend forecast for 2018 – increasing it to around 1.1% from its prediction of 0.8% last quarter. UK marketers were found to have revised their internet budgets up to their joint strongest levels in over a decade. A net balance of 22.7% of marketers reported upward revisions to their digital budgets. The level is not only up from Q1’s reading of 8.7%, but is also the highest it’s been since Q3 2007. Main media advertising – which includes TV, radio and cinema – also showed more bullish growth than last quarter. While still not as high as digital the net balance was positive overall with 4.9% of marketers saying they were upping spend in these mediums. Source: The Drum If you want to make sure your using your marketing...