The countdown has begun!

The countdown has begun!

It’s that time of year when the Christmas advert competition begins to heat up, and here are some of the contestants so far. Aldi – Kevin the Carrot 2018’s Aldi Christmas advert sees the return of Kevin the Carrot, but this year he’s driving a truck that looks a lot like the iconic Coca-Cola lorry. The advert ends on a cliffhanger (literally), and it looks we’ll have to wait for a second advert will reveal Kevin’s fate. While we think Kevin is a sweet character, the use of the Coca-Cola truck seems as odd choice. Argos – Christmas Fool Another brand employing a character for their festive advert is Argos. Their gremlin-like creature causes chaos around the house, until the Argos delivery man shows up and splats him. We can all relate to the carnage the character causes, and Argos’ same-day delivery is definitely appealing! Amazon – Can you Feel It? This ad features singing boxes, similar to a style they used earlier in the year. We think the singing boxes don’t feel very festive to us, perhaps because the song isn’t a Christmas classic? What do you think? Tesco – However you do Christmas Another brand sticking to a similar style is Tesco with their “Food Love Stories” campaign. It features families saying what Christmas means to them; chocolate, sprouts, staying in, going out etc… Similar to the Amazon advert, we think Tesco could have done more than using a tried and tested style.  Debenhams – Do a bit of Debenhams There’s no better feeling than when you’ve really nailed your gift choice! The Debenhams advert taps into...
Facebook announces WhatsApp adverts

Facebook announces WhatsApp adverts

It’s currently a free platform enjoyed by nearly two billion people. But users can expect a significant change in their experience of WhatsApp, next year – when Facebook bosses plan to flood it with adverts. The Android and iOS chat app, which was originally released in 2009, will start to embed paid-for content in the app’s Status feature from 2019.  It comes five years after Mark Zuckerberg’s company bought the platform from co-founders Jan Koum and Brian Acton for a whopping £22billion. Both Koum and Acton later quit Facebook, citing differences with the social media company. Insiders believe they were unhappy that their beloved product – which was originally marketed as advert-free and end-to-end encrypted – would soon host commercial content at the expense of users’ privacy.   Specifically, although the latter will remain unchanged, the men were unhappy that Facebook wanted to share data across platforms in order to customise the adverts. Source: The Daily Mail  What do you think about the prospect of advertising on...
The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...
11 tips for effective social media use

11 tips for effective social media use

As award-winning marketing consultants, we were asked by Wales Online to put together 11 short tips on the effective use of social media for a business. A strong social media presence is easy to achieve and can cost nothing other than careful planning and execution. Social media is one of the best ways to engage with your target audience and affordably increase your brand visibility. One of the main benefits of using social media for any business is its extremely cost effective nature. Click here and follow these 11 tips. With these, you will be well on your way to seeing that follower count rise.  ...
Christmas Ads: Which one is your favourite?

Christmas Ads: Which one is your favourite?

Winter is that one time of the year that Christmas ads are anticipated as much or even more than the programme and film line-up. Last year brands, such as Sainsbury’s and John Lewis rivalled in a cinematic emotional battle for the best Christmas ad. This year some brands take a very different turn to the latter, with less ‘sadvertising’, storytelling and more positivity! See some of the top ads making the round up below… John Lewis Christmas Advert 2015 – #ManOnTheMoon: Sainsbury’s Christmas Advert 2015 – Mog’s Christmas Calamity:   ASDA Christmas Advert 2015:   Aldi Christmas Advert 2015 – #AldiFavouriteThings   Debenhams Christmas Advert 2015: #foundit:   M&S: Christmas Advert 2015 – #TheArtOfChristmas   House of Fraser Christmas Advert 2015 – #YourRules (ft Grace & G-Eazy)   Boots Christmas TV advert 2015: #DiscoverMore   Waitrose Christmas Advert 2015: What Makes Your Christmas?   Very.co.uk Christmas Advert 2015 – The...
Celebrating 60 years of glorious TV Ads!

Celebrating 60 years of glorious TV Ads!

60 years ago ITV launched on the black and white fuzzy screen and so did the the first TV ad promoting Gibbs SR toothpaste.  Since then, we’ve laughed, cried and recalled countless effective ads that have become some of the Nation’s most cherished. Cadbury’s ‘Gorilla’, first aired in 2007 has been named the public’s favourite ad of all time in poll responded by 1,000 people by researchers TNS.   While over 1,500 Marketing Magazine reader’s voted Guinness’ ‘Surfer’ as the top ad, leading with 20% share of votes. This goes to show that one ad is simply not everyone’s most loved.   Amongst the list were ads new and old, including brands such as Compare the Market, PG Tips, John Lewis, Yellow Pages, Walkers and Honda. The diamond anniversary of TV advertising in the UK also marks a cornerstone in the way adverts have changed over the past 60 years. Commenting on the changing formula, Marketing Week noted that emotional engagement and multichannel content have replaced product-driven ads. Advancements in video-on-demand technology such as online services such as ITV Player and All4 play a key role in the changing formula, as well as social media networks, Twitter and Facebook. See our video giving several reasons why you should choose to use TV advertising:   For more information on why TV is one of the most effective forms of advertising of all time, get in touch with us at The Media Angel on 02921 320 200 or...