The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...
11 tips for effective social media use

11 tips for effective social media use

As award-winning marketing consultants, we were asked by Wales Online to put together 11 short tips on the effective use of social media for a business. A strong social media presence is easy to achieve and can cost nothing other than careful planning and execution. Social media is one of the best ways to engage with your target audience and affordably increase your brand visibility. One of the main benefits of using social media for any business is its extremely cost effective nature. Click here and follow these 11 tips. With these, you will be well on your way to seeing that follower count rise.  ...
Christmas Ads: Which one is your favourite?

Christmas Ads: Which one is your favourite?

Winter is that one time of the year that Christmas ads are anticipated as much or even more than the programme and film line-up. Last year brands, such as Sainsbury’s and John Lewis rivalled in a cinematic emotional battle for the best Christmas ad. This year some brands take a very different turn to the latter, with less ‘sadvertising’, storytelling and more positivity! See some of the top ads making the round up below… John Lewis Christmas Advert 2015 – #ManOnTheMoon: Sainsbury’s Christmas Advert 2015 – Mog’s Christmas Calamity:   ASDA Christmas Advert 2015:   Aldi Christmas Advert 2015 – #AldiFavouriteThings   Debenhams Christmas Advert 2015: #foundit:   M&S: Christmas Advert 2015 – #TheArtOfChristmas   House of Fraser Christmas Advert 2015 – #YourRules (ft Grace & G-Eazy)   Boots Christmas TV advert 2015: #DiscoverMore   Waitrose Christmas Advert 2015: What Makes Your Christmas?   Very.co.uk Christmas Advert 2015 – The...
Celebrating 60 years of glorious TV Ads!

Celebrating 60 years of glorious TV Ads!

60 years ago ITV launched on the black and white fuzzy screen and so did the the first TV ad promoting Gibbs SR toothpaste.  Since then, we’ve laughed, cried and recalled countless effective ads that have become some of the Nation’s most cherished. Cadbury’s ‘Gorilla’, first aired in 2007 has been named the public’s favourite ad of all time in poll responded by 1,000 people by researchers TNS.   While over 1,500 Marketing Magazine reader’s voted Guinness’ ‘Surfer’ as the top ad, leading with 20% share of votes. This goes to show that one ad is simply not everyone’s most loved.   Amongst the list were ads new and old, including brands such as Compare the Market, PG Tips, John Lewis, Yellow Pages, Walkers and Honda. The diamond anniversary of TV advertising in the UK also marks a cornerstone in the way adverts have changed over the past 60 years. Commenting on the changing formula, Marketing Week noted that emotional engagement and multichannel content have replaced product-driven ads. Advancements in video-on-demand technology such as online services such as ITV Player and All4 play a key role in the changing formula, as well as social media networks, Twitter and Facebook. See our video giving several reasons why you should choose to use TV advertising:   For more information on why TV is one of the most effective forms of advertising of all time, get in touch with us at The Media Angel on 02921 320 200 or...
12 simple reasons why you should advertise on TV

12 simple reasons why you should advertise on TV

TV advertising has more to offer advertisers than ever before, not just because this growing medium remains at the heart of popular culture and advertising effectiveness. Here are 12 crucial facts that every advertiser needs to know about television advertising, which demonstrate why TV remains the most effective medium of all time. TV generates the most profit pound for pound! Comparing the sales and profit impact of 5 types of media; the 2014 Ebiquity Payback 4 study discovered that TV advertising consistently outperforms other media in generating sales and was, on average, twice as effective per equivalent exposure as the next best performing medium which was press. It was also discovered that the longer you advertise on TV, the bigger the effect!   TV ads are trusted more than any other type of advertising This is in part because of TV‘s tight regulation which ensures that viewers know the brands have been scrutinised and are safe and that children are protected. This trust is also in part down to our emotional relationship with TV, something which builds from childhood.   TV provides unbeatable scale and reach No other form of advertising can build scale and reach as quickly and as powerfully as TV. Commercial TV reaches 71.4% of the population in just one day; 92.8% every week and a massive 98.2% in one month   TV is a catalyst for direct response… Thinkbox’s poetic study discovered that over two thirds of website visits were sparked by paid-for media and half of those visits were as a direct result of TV. This research found 52% of respondents welcomed TV campaigns...
The Advertising Happiness Formula

The Advertising Happiness Formula

There is simply no denying that good adverts do an amazing job at toying with human emotions. Sometimes they make us smile, other times they make us sad. A number of studies have proven that consuming any medium has a significant effect on people’s mood. Research commissioned by the Radio Advertising Bureau, found radio being the most popular to make people feel happier and energetic. People who watched TV rated themselves 62% happier on average, people using the internet rated themselves 69% happier, but people listening to the radio were an impressive 100% happier, as compared to those who didn’t consume any media. Happy Brands make Happy Customers Have you ever found yourself whistling an ad jingle or singing the soundtrack to that car advert in the shower? Big brands, such as Coca-cola, McDonald’s and Dove are shaping up 2015 as the year of positivity. Their campaigns ooze with happiness…       One of the key ingredients of happiness is humour, something comedians believe is actually in decline of in ads. Channel 4 comedian Jimmy Carr raised the concern at Advertising Week Europe last month, that there isn’t enough British humour ejected in adverts and that we rarely see comedy in adverts anymore – do you agree? Even charity ads have reinforced positivity, some moving away from the sad soundtracks in their appeal ads. Recent charity campaigns have focused on engagement to fight causes. #ALSIceBucketChallenge will live with us for years. Much research has gone behind emotional marketing. ROI agency, ZenithOptimedia initiated ‘The Pursuit of Happiness’ study, focussed on Millennials, who became adults around or after the millennium. They...