Christmas Retailers: winners and losers

Christmas Retailers: winners and losers

In January, the British Retail Consortium declared 2018 the worst Christmas since the financial crash in 2008. Sales were flat, with year-on-year growth sitting at 0%. In-store sales were down while online growth slowed. Consumer spending overall was up just 1.8%, the lowest rate since March 2016. That has led to profit warnings, disappointing sales and in the worst instance HMV going into administration for the second time. But all in all it could have been much worse. And amid the darkness there have been a few glimmering beacons of hope, largely thanks to last minute Christmas shopping and online sales. High street hope Let’s start with the bright spots on the high street. Like-for-like sales at John Lewis were up 1% after the department store stuck to its usual blockbuster spot and splashed lots of dosh on a 140-second ad about Elton John (The Boy & The Piano by Adam&EveDDB). The main campaign video racked up 50 million views on social media – 16% more than last year’s Moz the Monster campaign.  Heavy discounting around Black Friday and in the run-up to Christmas no doubt played its part in the sales uplift, which simultaneously led to John Lewis issuing a profit warning for the year ahead as it is forced to price match due to its ‘Never Knowingly Undersold’ price promise. Commercial over emotional Marks & Spencer, with its “unashamedly commercial” approach, had the opposite outcome, with like-for-like sales across food, and clothing and home down 2.1% and 2.4% respectively but no warning on profit. In spite of the sales dip, it claims the product focus paid off and that customers “responded...
The Most Complained About TV Shows of 2018

The Most Complained About TV Shows of 2018

Perhaps unsurprisingly, Celebrity Big Brother was the television programme that Ofcom received the most complaints about in 2018. Over the year, they received a total of almost 56,000 complaints about programmes from viewers and listeners. Together, the top ten most complained about television shows prompted more than 47,000 complaints, making up 86% of the year’s total. Channel 5’s Celebrity Big Brother attracted the most complaints in 2018, with 27,602. Most of these were about an allegation of physical abuse made by Roxanne Pallett against Ryan Thomas. Second on the list was an episode of ITV’s Loose Women. This prompted 7,912 complaints, most of which were about an interview with guest Kim Woodburn. ITV reality shows Love Island and The X Factor also featured in the top 10 (ranked 4th and 10th respectively), along with storylines on Coronation Street (5th) and Emmerdale (6th) which prompted hundreds of viewers to get in touch with Ofcom. Good Morning Britain (7th), This Morning (8th), Sky News (3rd) and I’m a Celebrity… Get Me Out of Here (9th) complete the rankings. Ofcom launched 137 investigations into TV and radio programmes in 2018. Of those, 129 were concluded this year. They found the broadcasting rules were broken in 80 cases; 33 cases were found to have not broken the rules; and 16 cases were resolved – which means in those cases Ofcom’s concerns were satisfied by the broadcaster. The top ten in full: Celebrity Big Brother: 27,602Loose Women: 8,002Sky News: 4,251Love Island: 4,192Coronation Street: 1,098Emmerdale: 759Good Morning Britain: 548This Morning: 402I’m a Celebrity…Get Me Out of Here!: 335The X Factor: 286 Sources...
5 ways to improve how you use Twitter for business

5 ways to improve how you use Twitter for business

The latest blog from Cardiff media buying agency, The Media Angels. The final blog in our series, how can you improve the way you use Twitter for business? 1. What do you want to get out of Twitter? Is it for more light-hearted posts, industry news… What do you want your Twitter presence to ‘feel’ like? Is your Twitter page a chance for your business to be a bit more informal and playful or is it for sharing blogs and industry news? By deciding what you want to get out of Twitter you can start to get an idea of the type of content you need to be creating and sharing. 2. Follow industry leaders, clients – re-tweet their news. We use Twitter to follow influential people in our industry but also to interact with our clients. We can stay updated on their news and share it, we also like posting images of our recent work and tagging the client in the image. Use Twitter as another way to create a conversation with your client! 3. Showcase your own news – post your new blog etc. We also use Twitter to link to our recent blogs, otherwise nobody would know we’ve uploaded one! By using hashtags we can be seen on relevant Twitter feeds too. We find our own news does really well on Twitter, especially if we’re tagging clients in the post too. 4. Use analytics – what do your followers like, what events are coming up, recurring hashtags It’s analytics again! Twitter’s analytics are helpful as youcan see what other topics your followers are interested in. You...
Improve the way you use Facebook for business

Improve the way you use Facebook for business

The latest blog from Cardiff media consultants, The Media Angels. This week, we’re looking at how you can improve the way you’re business uses Facebook. 1. Add information to your page – opening times, what you do, contact details, website address Facebook is probably the most customisable platforms you can use for your business. In settings, there are many templates you can choose from which suggest different features to highlight in order to get the most out of your page. You can modify your homepage to show a custom button, it could be “Visit our website” or “Book now”, depending on your business. You can also set a photo reel to show at the top of your page, and pin important posts to the top of your timeline. Your cover photo is also an important feature, unlike in LinkedIn, you get quite a lot of space to use and so it’s important to make the most of it. We try and change ours depending on events or the seasons. 2. Use analytics – see when your followers are most active, what posts generate the most interest As with most social media platforms, it’s important to utilise analytics. Facebook’s are quite in-depth and you are able to see; page views, post reach and how recent posts have performed. This is helpful as it let’s you see which post format works the best for your page. Are they it photos, polls, blogs? You can also see an overview of your competitor’s pages, allowing you to see how their pages are performing in comparison. 3. Check out your competitors – what do...
Improve the way you use Instagram for business

Improve the way you use Instagram for business

The latest blog from Cardiff media agency, The Media Angels. How can you improve the way you use Instagram to market your business? 1. Personal or business account?   There are two different types of Instagram account; personal and business. With a business account, you can get analytics into your followers and posts, promote Instagram posts and have a more professional profile. You can also link your Instagram profile to your Facebook page, allowing you to quickly post photos onto Facebook. Your Instagram business profile also has a “Contact” button, here you can choose to include directions, a phone number, or an email address. Most of the advantage of switching to a business profile is the ability to learn about your followers. Here you can see what posts work best, generate the best interaction, where your followers are and when they’re online. 2. Using Instagram scheduling There are a lot of mobile apps available which allow you to schedule Instagram posts, like how you can schedule posts on Facebook. We use Apphi for our account. It’s easy to set-up and link your account, and from the app you can set filters, hashtags and a caption before setting a time and date to post. We find this app helpful as our analytics show our followers are most active during the evening, when we’re out of the office. By using a scheduling app we can make sure our posts reach our followers at the right time. 3. Which posts generate the best reactions? This is all about trial and error. Have a quick look through your Instagram analytics and you can...
Improve the way you use LinkedIn for business

Improve the way you use LinkedIn for business

The latest blog from Cardiff marketing agency, The Media Angels. In the first post of our new blog series, how can you improve the way you use LinkedIn for business? 1. Post blog articles, written by you or relevant to your industry This is a great way to involve your other social media channels. You could link to your recent blog articles, try captioning with an open question and tag relevant pages. If you don’t have a blog, you can link to other news articles relevant to your business. LinkedIn isn’t as advanced as other social media in that you can’t ‘like’ or ‘share’ another page’s posts. But by creating your own content, it helps keep your followers involved. 2. Keep your information up to date; website address, phone number, email etc As LinkedIn is quite a limited platform for a business. It’s important to make sure that the information which is on there, is correct! If you change address, phone number or contact email make sure to keep it updated on your LinkedIn page too. We use our “About Us” section to tell people who we are and what we do. It’s a chance to get your brand’s personality across. You could also use this section to detail services your business provides. 3. Create a cover photo to add colour and more information Like other social media sites, on LinkedIn you can create a cover photo for your page. It’s quite narrow, so make sure all your information is shown! This is a good way to add some personality to your business page. 4. Analytics, analytics, analytics! Most...