What adverts are winning at the World Cup?

What adverts are winning at the World Cup?

As the FIFA World Cup nears the half-way mark, with England through to the final 16 (and Germany out), Take a look at the winning (and losing) ads of the tournament. When it comes to emotional engagement, US online shopping portal Wish comes out top for its ‘Time On Your Hands’ campaign, according to System1. They monitored how thousands of UK consumers responded to 28 different World Cup ads by getting them to register their emotional responses by showing them eight different faces – contempt, disgust, anger, fear, sadness, neutral, happiness, surprise. Ads were then weighted for business effect and given a score of between one and five stars based on ROI growth. With one star representing 0% growth and five stars 3% growth. Wish recruited football legends such as Italian goalkeeper Gianluigi Buffon for its campaign. This ad in particular winning the attention of British consumers, with an ’emotion into action’ score of 76.5% – the highest of any ad in the ranking.     Of the local ads tested in the UK, BT’s ‘There Father and Son’ performed the worst. Scoring just one star and an emotion into action score of 60.9%. While Nike only managed to score two stars for its ad celebrating Brazilian street ‘futbol.’ It performed better in other countries. For instance, it was given a five star rating in Portugal.     Nike did score better than Adidas which achieved just one star in the UK for its celebrity-packed ‘Create The Answer’ campaign which has been labelled an “emotional bomb”.     What advert is your favourite? Source: https://www.marketingweek.com/2018/06/27/world-cup-ads/   Want to know...
The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...
11 tips for effective social media use

11 tips for effective social media use

As award-winning marketing consultants, we were asked by Wales Online to put together 11 short tips on the effective use of social media for a business. A strong social media presence is easy to achieve and can cost nothing other than careful planning and execution. Social media is one of the best ways to engage with your target audience and affordably increase your brand visibility. One of the main benefits of using social media for any business is its extremely cost effective nature. Click here and follow these 11 tips. With these, you will be well on your way to seeing that follower count rise.  ...
Christmas Ads: Which one is your favourite?

Christmas Ads: Which one is your favourite?

Winter is that one time of the year that Christmas ads are anticipated as much or even more than the programme and film line-up. Last year brands, such as Sainsbury’s and John Lewis rivalled in a cinematic emotional battle for the best Christmas ad. This year some brands take a very different turn to the latter, with less ‘sadvertising’, storytelling and more positivity! See some of the top ads making the round up below… John Lewis Christmas Advert 2015 – #ManOnTheMoon: Sainsbury’s Christmas Advert 2015 – Mog’s Christmas Calamity:   ASDA Christmas Advert 2015:   Aldi Christmas Advert 2015 – #AldiFavouriteThings   Debenhams Christmas Advert 2015: #foundit:   M&S: Christmas Advert 2015 – #TheArtOfChristmas   House of Fraser Christmas Advert 2015 – #YourRules (ft Grace & G-Eazy)   Boots Christmas TV advert 2015: #DiscoverMore   Waitrose Christmas Advert 2015: What Makes Your Christmas?   Very.co.uk Christmas Advert 2015 – The...
Celebrating 60 years of glorious TV Ads!

Celebrating 60 years of glorious TV Ads!

60 years ago ITV launched on the black and white fuzzy screen and so did the the first TV ad promoting Gibbs SR toothpaste.  Since then, we’ve laughed, cried and recalled countless effective ads that have become some of the Nation’s most cherished. Cadbury’s ‘Gorilla’, first aired in 2007 has been named the public’s favourite ad of all time in poll responded by 1,000 people by researchers TNS.   While over 1,500 Marketing Magazine reader’s voted Guinness’ ‘Surfer’ as the top ad, leading with 20% share of votes. This goes to show that one ad is simply not everyone’s most loved.   Amongst the list were ads new and old, including brands such as Compare the Market, PG Tips, John Lewis, Yellow Pages, Walkers and Honda. The diamond anniversary of TV advertising in the UK also marks a cornerstone in the way adverts have changed over the past 60 years. Commenting on the changing formula, Marketing Week noted that emotional engagement and multichannel content have replaced product-driven ads. Advancements in video-on-demand technology such as online services such as ITV Player and All4 play a key role in the changing formula, as well as social media networks, Twitter and Facebook. See our video giving several reasons why you should choose to use TV advertising:   For more information on why TV is one of the most effective forms of advertising of all time, get in touch with us at The Media Angel on 02921 320 200 or...
12 simple reasons why you should advertise on TV

12 simple reasons why you should advertise on TV

TV advertising has more to offer advertisers than ever before, not just because this growing medium remains at the heart of popular culture and advertising effectiveness. Here are 12 crucial facts that every advertiser needs to know about television advertising, which demonstrate why TV remains the most effective medium of all time. TV generates the most profit pound for pound! Comparing the sales and profit impact of 5 types of media; the 2014 Ebiquity Payback 4 study discovered that TV advertising consistently outperforms other media in generating sales and was, on average, twice as effective per equivalent exposure as the next best performing medium which was press. It was also discovered that the longer you advertise on TV, the bigger the effect!   TV ads are trusted more than any other type of advertising This is in part because of TV‘s tight regulation which ensures that viewers know the brands have been scrutinised and are safe and that children are protected. This trust is also in part down to our emotional relationship with TV, something which builds from childhood.   TV provides unbeatable scale and reach No other form of advertising can build scale and reach as quickly and as powerfully as TV. Commercial TV reaches 71.4% of the population in just one day; 92.8% every week and a massive 98.2% in one month   TV is a catalyst for direct response… Thinkbox’s poetic study discovered that over two thirds of website visits were sparked by paid-for media and half of those visits were as a direct result of TV. This research found 52% of respondents welcomed TV campaigns...