Cinemagraphs could become Facebook’s new trend

Cinemagraphs could become Facebook’s new trend

Today’s social newsfeed of posts are far from the static state they once were. Have you noticed more videos than ever on Facebook? They could soon allow moveable images as eye-catching as these in social posts and ads… Cinemagraphs are a type of GIF, a photo in which only a piece of the image subtly moves. Some social-networking sites and apps, such as Instagram currently support auto-play videos on loop, with the potential for moveable images to be able to do exactly the same. Balenciaga Perfume: Many popular cinemagraphs are borne out of the extraordinary design work of Ann Street Studio. This frosted perfume bottle reminded the designer of a block of ice, a place where creative ideas are frozen and then emerge into fruition; beginning to melt away, slowly, as ice turns into liquid. Christian Louboutin: Although Christian Louboutin’s cinemagraph ad is a few years old, it is one of our ultimate favourites at The Media Angel. Seductive, subtle, sparkley. Kleenex: A simple, yet eye-catching concept for Kleenex tissues. Ecco Domani: This cinemagraph for Italian Pinot Grigio Ecco Domani, anchors the allure of modern Italy and the perfect summer evening, dining al fresco. The image perfectly captures the sleek, crisp and fresh taste of a glass of Ecco Domani. It’s truly captivating. Gilt Taste: This cinemagraph was featured on Gilt Taste, a former online magazine and market for food and wine lovers. Imagine M&S recreating something similar online… Tiffany & Co: This ad as part of a series of cinemagraphs for Tiffany and Co. is made to capture the warm beauty of the Tiffany 1837 Collection in RUBEDO...
And 2014’s Top TV Christmas Ad is…

And 2014’s Top TV Christmas Ad is…

Here’s the top 10 Christmas ads for 2014, polled by phone number provider, City Numbers. More than 1,000 consumers were asked asked about the effect of Christmas branding. 37% surveyed said it made people feel good. Take a good look at the top adverts raising spirits this...
Festival of Marketing 2014 in Pictures and Tweets…

Festival of Marketing 2014 in Pictures and Tweets…

It’s been another busy week with new and existing client campaigns at the The Media Angel; so busy our Angels had to give the Festival of Marketing a miss in physical presence this year. Though thanks to the powers of Twitter and the widely used hashtag tool, we are still up to speed with the latest industry news. We acted upon inspirational words from spin doctor, Alistair Campbell who said: “The greatest risk is not being part of the conversation”. Here’s what we liked about the Festival of Marketing 2014 in a quick Storify gallery using #FoM14, here’s your best bits… For those who are not familiar with the event, the Festival of Marketing is an annual two-day celebration of marketing in all its glory. The festival, attracting marketers from all around the globe is a snapshot of what is working well, and not so well in the industry and how brands are finding new ways to embrace the broadly term ‘marketing.’ We particularly loved Javier Sánchez Lamelas, a Vice President of Marketing for Coca-Cola, who noted: “We fall in love with brands the exact same way we do with...
Why Should you Advertise on Television?

Why Should you Advertise on Television?

Take a few minutes to think about your favourite advert of all time, ever. What is it? For me, there isn’t just one. There are about 5 that immediately spring to mind. My absolute favourite adverts each have something in common; they are all commercials I have seen on the television. TV ads are immensely impactful and memorable; they are visual, bringing ideas, concepts and feelings to life and they have the power to stay in the minds of consumers for years and years to come. There are few advertising mediums that have the same potential to touch the hearts and minds of consumers in such a powerful and often emotional way. For branding this is extremely important; it is the powerful emotional relationship that consumers have with brands that makes them so successful. It may not matter that Daisy washing up liquid is just as good as Fairy liquid, (not to mention half the price) – people trust the brand Fairy because of its positive ‘familiar’ associations. The product’s performance in the washing up bowl is probably not as important as the brand’s traditional, time-honoured and trusted associations. My personal favourite adverts are especially memorable to me precisely because they involve these emotions and powerful, positive associations. I just cannot watch the Cesar’s ‘Love them back’ commercial without tearing up (in a good way)! It’s heartbreakingly cute. The minute long advert chimes all the right chords in the typical dog lover and pet owner, who see their pets as trustworthy, loyal and lifelong companions. It grabs attention, proceeds to pull on the heartstrings, and then leaves the consumer...