Finalists in CIM’s prestigious Wales Marketing Awards

Finalists in CIM’s prestigious Wales Marketing Awards

We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for… Best Integrated Campaign The Media Angel (UK) Ltd. In partnership with The National Botanic Garden of Wales – Summer Campaign Best Advertising Campaign The Media Angel (UK) Ltd In partnership with The National Botanic Garden of Wales – Summer Campaign Best use of PR ACT Training In partnership with The Media Angel – #BEYanapprentice Best Use of Creative ACT Training In partnership with The Media Angel – #BEYanapprentice CIM’s prestigious Wales Marketing Awards (previously known as Canmol) rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved. This year 36 entries have been shortlisted for 12 Awards across all sectors including Welsh brands such as Dwr Cymru- Welsh Water, Public Health Wales, Cadw and Braces Bread as well as two of our clients, National Botanic Garden of Wales and ACT Training LTD. The National Botanic Garden of Wales, based in Carmarthenshire needed to increase their visitor numbers after a number of years of flat-lining figures. In order to achieve this goal their objectives were to concentrate on increasing family visitors: following the creation of new family offerings, which culminated in the opening of The Butterfly House, Plas Pilipala, we composed a campaign to publicise this new offering to family with children across South and West Wales.  A creative multi-faceted campaign which encompassed...
Help your business STAND OUT from the crowd

Help your business STAND OUT from the crowd

Everyday it is estimated that we are exposed to nearly 400 marketing messages, of which only 150 are actually noticed and a lot less are recalled or make enough impact to prompt action. So how can you ensure you make yourself easily found? 1. Have a marketing strategy and review it. Have a clear idea of what you want to achieve and a focused strategy to help drive your business forward. Is retaining and winning new customers key or is increasing sales your goal? Don’t forget to review and tweak that strategy. 2. Know your customer. Who are they? Where are they? How can you target them? Knowing your customer helps target them at the right place at the right time and at the right cots; ultimately leading to a return in investment. 3. Know your competitors. What are your competitor’s strengths and weaknesses? How and where are they advertising? what can you do differently? 4. USP’s. Be clear of your unique selling point(s); make these part of your marketing strategy. Why should somebody choose you over your competitors? Let people know why you are the best company to come to. 5. Be consistent. Be consistent with your messages, reiteration is key. You want your clients to recognise you instantly. Less is more. 6.Be clear. What do you want your clients to do? Buy a ticket or product? Log on to your website? Find out more information? Call you? Tell them what to do and how to do it. Make it easy to be found. 7.Be social. No business can afford to ignore social media; it’s good for developing...
Angel to Apprentice

Angel to Apprentice

The end of August saw our Agency Support Executive, Daniel take to the streets of Cardiff to offer school leavers advice and support ahead of their GCSE results. Showcasing what apprenticeships have to offer and talking about their first-hand experience of undertaking an apprenticeship. Daniel joined the team back in May and since been going from strength to strength. Working closely with our client ACT Training Ltd we saw the great opportunities and benefits of an apprenticeship. Daniel who has a thirst for learning jumped at the idea of doing an apprenticeship. As a team, we discussed what would be best for Daniel and the team. This September Daniel will be undertaking a Level 3 apprenticeship in Social and Digital Marketing. Daniel said, “I’ve always been interested in the world of media and advertising so I’m really grateful for the opportunity to undertake an apprenticeship in social and digital marketing as it’s provided me with the opportunity to turn a long-standing hobby into a career.” He added, “I’m looking forward to learning more about the practical applications of social media for a professional purpose and seeing how I can transform the social media channels of The Media Angel.” As a team, we are very excited to see what Daniel will be learning and how we will put that into practice.   Watch the full interview with Made in Cardiff Tv –...
The Media Angel’s Top 6 Adverts From The London Olympics 2012

The Media Angel’s Top 6 Adverts From The London Olympics 2012

As the Rio 2016 Olympics start tomorrow, we thought this would be a good a time as any to share our top 6 adverts from the London Olympics 2012. If you haven’t already got the Olympics buzz this should do the trick. Our top 6 London Olympics 2012 adverts. #6 Samsung – Are you ready? Cheil Worldwide launched this ‘Are you ready?’ ad for Olympic sponsor Samsung in support of its Galaxy S3 model across 20 countries this week. Olympics ambassador David Beckham signals the start of the event by kicking a ball against a gong in an impressive long-range shot. #5 British Airways – London Calling British Airways has launched its Olympic advert as anticipation builds ahead of the Games. It features one of BA’s jets strolling through London and showcasing landmarks such as Trafalgar Square and the Palace of Westminster, before taking in the Olympic Stadium in Stratford. Best of all though, it is set to the soundtrack of The Clash’s London Calling #4 Coca-Cola – Move to the Beat Mother London, Mark Ronson and Coca-Cola traveled the world to create a new dance track using the sounds of sport from 5 Olympic hopefuls. #3 OMEGA – Start Me Up A remix of The Rolling Stones’ ‘Start me up’ sets the pace for this commercial with the same title for Omega, the official timekeeper of the Olympics 2012. The ad lingers on the moments right before the start of a race or event, the tension felt by the athletes as they hone their focus for the task ahead. #2 Nike – Find Your Greatness Nike does it again. Now famous for its ambush marketing...
Beyonce Takes Cardiff By Storm

Beyonce Takes Cardiff By Storm

 City Centre shoppers and concert goers alike were stunned to come across international pop sensation Beyonce walking around alongside them. The ‘Crazy In Love’ singer was seen popping into Cardiff’s Park Plaza Hotel on Wednesday night and spotted having a drink with rugby pundit Jonathan Davies.  She was also caught last minute shopping in St David’s 2 shopping centre prior to her Formation tour performance at The Principality Stadium on Thursday 30th June. OK!, we confess, it wasn’t the real Beyonce. It was an awareness campaign for our client ACT Training Limited. We hired a high-profile look-a-like Beyonce to tie in with Queen B’s concert, with the objective to raise awareness amongst young people about the apprenticeship schemes ACT has to offer. Watch the promotional video below. Gemma Shaw, our hired Queen B spent two days in Cardiff, travelling around in an ACT branded taxi and interacting with fans in the City Centre, followed by “Paparazzi” and accompanied by her entourage, drawing large crowds and taking selfies with fans. Hired entourage and promo staff were briefed to engage with the general public, ideally targeting 16 – 24 year olds. As they eagerly waited to have a snap with the look alike pop queen, they were informed of ACT’s key messages. Traineeships, Apprenticeship and Higher Apprenticeships – all offer an opportunity to earn and learn, working towards nationally recognised qualifications, whilst earning a wage, gaining skills and building a rewarding career. ACT works with over 700 employers across Wales who are waiting for young, ambitious candidates. The first orchestrated sighting of “Beyonce” was on Wednesday evening at the Park Plaza...
New clients this Spring

New clients this Spring

It has been an exciting and busy few weeks here at The Media Angel and we are absolutely thrilled to announce that we now have several new clients on board – Air Malta, Plaid Cymru and The British Science Association. Air Malta was keen to promote their weekly direct flights from Cardiff to Malta including the free 20kg of hold baggage. With our existing experience working with Cardiff Airport and the airline sector combined, we are confident that our recommended media mix will deliver great results. Plaid Cymru wanted to raise awareness of their Election Campaign and decided to run with some excellent out of home advertising in a prime Cardiff City Centre location. Here we maximised the flexibility of the out of home digital format by running several different messages across the duration of the campaign to raise awareness on specific days. The British Science Association would like to tell everyone about the British Science Festival 2016. Hosted by Swansea University, the festival will take place between 6th and 11th September and will feature a diverse programme of talks, debates, performances and activities. We are helping them with a mix of Radio, experiential and out of home advertising. We love to select the best solutions for all kinds of marketing briefs, so make sure you get in touch with us. We’ll help you over deliver on your objectives and together achieve fantastic...