UK Adspend looking positive despite Brexit gloom

UK Adspend looking positive despite Brexit gloom

Adspend in the UK is forecast to grow for the eighth successive year in 2017, with predicted growth up from 5.8% to 7.2%, according to the latest figures from the WPP media agency group. Upgraded growth forecasted for Group M this year – up from 6.3% to 7.2% for 2016. Traditional media advertising spend is predicted to fall from -1.1% to -2.6% for 2016 and from +0.5% to -1.4% in 2017 TV ad spend is expected to be down 0.1% this year and up 1.0% in 2017. A growth in cinema advertising is expected by 1% in 2016 and by 3.4% in 2017 following a huge increase of 21.5% in 2015. Pure-play digital ad market share has risen to 52% this year and is predicted to grow up to 55% next year. A 15% rise in digital display demand is likely for next year, with paid search accelerating and remaining the largest driver of growth. Are you undecided on the best channels to suit your marketing objectives? Contact our friendly team on 02921 320 200 or email info@themediaangel.co.uk for award-winning media planning and buying...
Finalists in CIM’s prestigious Wales Marketing Awards

Finalists in CIM’s prestigious Wales Marketing Awards

We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for… Best Integrated Campaign The Media Angel (UK) Ltd. In partnership with The National Botanic Garden of Wales – Summer Campaign Best Advertising Campaign The Media Angel (UK) Ltd In partnership with The National Botanic Garden of Wales – Summer Campaign Best use of PR ACT Training In partnership with The Media Angel – #BEYanapprentice Best Use of Creative ACT Training In partnership with The Media Angel – #BEYanapprentice CIM’s prestigious Wales Marketing Awards (previously known as Canmol) rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved. This year 36 entries have been shortlisted for 12 Awards across all sectors including Welsh brands such as Dwr Cymru- Welsh Water, Public Health Wales, Cadw and Braces Bread as well as two of our clients, National Botanic Garden of Wales and ACT Training LTD. The National Botanic Garden of Wales, based in Carmarthenshire needed to increase their visitor numbers after a number of years of flat-lining figures. In order to achieve this goal their objectives were to concentrate on increasing family visitors: following the creation of new family offerings, which culminated in the opening of The Butterfly House, Plas Pilipala, we composed a campaign to publicise this new offering to family with children across South and West Wales.  A creative multi-faceted campaign which encompassed...
Adsmart introduces Geo flex…

Adsmart introduces Geo flex…

Adsmarts new geotargeting allows targeting by postcode, district or drive time from specific postcodes with a capability of  combining specific lifestyle and mosaic targeting.  Geo-Flex allows advertisers to drill down further into Postcode Districts and Sectors (e.g. M1 or M1-3) Geo-Flex can be used to target households based on their drive-time location from specific Postcodes(e.g. 10 miles from M2 5HS Overlay your bespoke area with any of our other attributes (e.g. Experian Mosaic groups or Household Composition) to further target your TV advertising For example Target females 35+ with children aged 5-11 in households around a 60 minute drive time of CF10 Target Home Owners in M2 – M15 (therefore excluding all other postcode districts in Manchester) Target Very High Affluence households within a 20-mile radius of SW19 If you are interested in incorporating geoflex, TV advertising or any video on demand into your media campaigns, please contact one of our team on 02921 320 200 or Standout@themediaangel.co.uk so we can help deliver the results you are looking...
Help your business STAND OUT from the crowd

Help your business STAND OUT from the crowd

Everyday it is estimated that we are exposed to nearly 400 marketing messages, of which only 150 are actually noticed and a lot less are recalled or make enough impact to prompt action. So how can you ensure you make yourself easily found? 1. Have a marketing strategy and review it. Have a clear idea of what you want to achieve and a focused strategy to help drive your business forward. Is retaining and winning new customers key or is increasing sales your goal? Don’t forget to review and tweak that strategy. 2. Know your customer. Who are they? Where are they? How can you target them? Knowing your customer helps target them at the right place at the right time and at the right cots; ultimately leading to a return in investment. 3. Know your competitors. What are your competitor’s strengths and weaknesses? How and where are they advertising? what can you do differently? 4. USP’s. Be clear of your unique selling point(s); make these part of your marketing strategy. Why should somebody choose you over your competitors? Let people know why you are the best company to come to. 5. Be consistent. Be consistent with your messages, reiteration is key. You want your clients to recognise you instantly. Less is more. 6.Be clear. What do you want your clients to do? Buy a ticket or product? Log on to your website? Find out more information? Call you? Tell them what to do and how to do it. Make it easy to be found. 7.Be social. No business can afford to ignore social media; it’s good for developing...
Only 9% of digital ads are viewed for more than a second!

Only 9% of digital ads are viewed for more than a second!

Research has shown that the vast majority of digital advertising is not being viewed, with many  advertisers not applying the effectiveness techniques used in press. Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras on 300 consumers’ laptops to collect visual data on what they notice when they are online. They recorded 30,000 minutes of data, with evidence relating to around 15,000 digital ads. It found that only 35% of digital display ads received any views at all. And, of those, only 9% of ads received more than a second’s worth of attention. As a channel, it says print still provides much more provable effectiveness than digital advertising. It  further showed… Full page press ad had dwell time of 2.8 seconds being read by 88% of readers. Billboard on a website dwell time 1.5 seconds read by 38% users. 40% of press ads had dwell time of 1 second 9% of online ads had dwell time of 1 second. 25% of print adverts are viewed for 2 seconds + 4% of digital ads are viewed for 2 seconds + This all suggests that that £7.2 bn worth of digital adverts will not be seen in the UK . The implication is to create simple online adverts taking the elements of press adverts with smaller formats. Digital adverts tend to be viewed for about a 10th of the time that they are viewable…therefore an advert more than 10 secs long can be wasted. If you need help ensuring your marketing budget is invested into the right media platforms so you STAND OUT and get results contact our award...
Brands are losing consumer trust on social media

Brands are losing consumer trust on social media

Recent research conducted by YouGov for the Chartered Institute of Marketing, shows 25% of consumers claimed to have seen a fake online review, increased from 17% when the survey was last conducted in 2014. Also, 21% (up from 14% in 2014) of consumers say they have seen a brand incentivising customers to share positive comments on social media without making it clear to the users, with 16% saying that brands pay someone for promotion without payment being declared. “This has led to consumers querying if what they are seeing is genuine. There is a growing awareness of certain practices out there, brands should be wary,” says CIM CEO Chris Daly. Brands social media platforms are losing trust with consumers. 30% say they have little or no trust in the brand information they view on Facebook, 20% rise since 2014. The increase is matched across Twitter, Instagram, Pinterest and LinkedIn. Brands should be concerned as social media is a key source of information for consumers when making purchase decisions. When questioned by CIM, 62% of people said they now ‘Often’ or ‘occasionally’ use social media when deciding whether to make a purchase. “Consumers are looking for reassurance on social media that the restaurant they have booked for a special occasion or laptop they are thinking of buying is the right choice. “Creating a degree of transparency and honesty will make brands appear authentic and boost loyalty.” – Chris Daly, CEO, CIM The Advertising Standards Authority has undertaken work to engage with, raise awareness of and produce advice and training to marketers. 52% of marketers have little or no understanding of...