Press & Magazines
Why advertise in newspapers and magazines?
Print media still maintains its stance as a powerful and necessary component of any ad campaign. Unlike its digital counterparts, print publications are physical and tangible, often benefitting from lengthy shelf lives.
Print advertising lends itself to an increased sense of credibility and legitimacy that is unrivalled by any other medium, and this makes print an excellent platform for solidifying brand identity.
Print publications incorporate engaging content and facilitate the targeting of niche audiences; for example through advertising in speciality magazines designed to appeal to precise and specific audiences you are able to communicate with those harder to reach demographics.
Did you know…
of people believe that newspapers have 'power and influence' over their readers (YouGov/Gorkana Survey June 2012)
consumer magazines are sold every minute, everyday
With new technologies such as QR codes, print advertising can also be used to drive online traffic to your website, bridging the gap between this more traditional media platform and the digital world.
Magazine and newspaper consumption is still favored by traditional print mediums with 65% of UK adults choosing to read tangible publications compared to only 40% consuming print brands via desktops, tablets and mobiles.
Contact The Media Angel for more information on identifying the right publications for getting your message across to your identified customers.