News & Views
The crucial take-away from this quarter’s figures is that commercial radio has recorded its highest ever reach; 90% of the UK population now tune in to radio every week.read more
This week we welcome Jodie, our newest team member in the role of Agency Support Executive.read more
For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards.read more
The Top 20 strongest brands in the UK has been voted for and Lego has come out at the top!
The Centre for Brand Analysis asked 2,500 consumers to rank each brand for quality, reliability and distinction.
Previous winner British Airways fell out of the Top 20 all together as did Google and Amazon.
The last quarter of 2017 Rajar results are out, illustrating a North V South success story in Wales.
North Wales has had a great performance with Heart North Wales up in reach and listening hours, Smooth North West and Wales has seen it’s reach increase by 13%.
Heart South Wales is down in reach and listening hours, although still holds the top spot with a 416,000 reach compared to Capital the next with a reach of 171,000.
When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone.
TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind.
Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens wanted to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels.read more
Spotify has stated that its free ad-supported service has a larger segment of unique listeners in comparison to UK commercial radio stations. Radiocentre however disputes this claim and has said that the numbers fail to illustrate the overall picture.read more
The Rajar results Q3 2017 shows that commercial radio listening beats the BBC for another quarter nationally.read more
The Media Angel are delighted to announce that we have won an exciting new client, Edenstone Homes. With a wealth of experience in the development of design-led properties, Edenstones distinctive range of beautifully proportioned and elegantly designed homes express the highest standards in contemporary living, in a range of well chosen and sought after settings.read more
According to the latest adspend forecasts from Zenith, a host of digital formats including social media, in-feed ads, paid content, online video and native advertising are helping to fuel the growth in global advertising.read more
ITV continue to grow their global family of production companies and in H1 they strengthened their international drama and format business with the acquisition of Line of Duty producer World Productions in the UK, Tetra Media Studio in France and Elk Production in Sweden.read more
Rajar releases the recent results for the radio market in Wales; giving us insight into the current listening patterns of Welsh radio fans.read more
New evidence suggests that targeting people via their favourite TV shows has a positive and lasting impact on building brand affinity, proving its effectiveness as an advertising medium.read more
The state-of-the-art replacements for London payphones finally launched this week, with Camden the first borough to turn on the shiny new machines.read more
New research reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them. The research measuring the cross- device behaviour of nearly 5,000 UK adults.read more
Our client ACT Training, Wales’ leading training provider that aims to make a positive difference to people’s lives by providing excellent learning programmes has unveiled a new recruitment campaign with four inspirational learners at its heart.read more
By 2019 it is predicted that 26% of global media consumption will be accessed via mobile internet, up by 19% usage in 2016.read more