News & Views
We were very excited to attend the Oi Conference in City Hall on March 30th. A jam packed day at europes fastest growing social and mobile media gathering.read more
The Media Angel are delighted to announce that we have won an exciting new client across the bridge, Weston Super Mare Grand Pier.read more
Advertising with news media increases advertisers profits & regional publishers encourage digital spend.
According to Newsworks, advertising messages that are aligned to news brands are 36% more likely to deliver a better profit and are 85% more likely to acquire new customers.read more
Both ITV and Channel 4 struggled in February with a decline in revenue.
ITV revenue was down -5.7% to £106m.
ITV Breakfast revenue was up 2.4% to £4.8m. Total satellite was up 4.3% to £183m.
What a fantastic start to the year for The Media Angel. We’ve been busy nurturing existing client campaigns and growing new client friendships.read more
ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016.read more
Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans.read more
The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year.read more
Personalized & segmented content
Looking at your existing clients and potential clients as one and lumping them together in one advertising strategy will soon to be ill advisedread more
The question – What are the publics most favourite adverts in 2016?
Answered by Adwatch, who has charted the year’s 20 best-recalled TV brands, the ten most memorable individual ads and the ten best-liked commercials.read more
We are delighted to announce that we have won Best Advertising Campaign at this years CIM Chartered Institute of Marketing Wales/Cymru Awards 2016 held at Portland House in Cardiff Bay on 23 November.read more
Adspend in the UK is forecast to grow for the eighth successive year in 2017, with predicted growth up from 5.8% to 7.2%, according to the latest figures from the WPP media agency group.read more
Today RAJAR announced 48.2 million adults, 89% of the adult UK population tuned into their selected radio stations each week in the third quarter of 2016.read more
‘Groundbreaking’ is the word being used to describe the effective new measurement tool for audio introduced by DAX.read more
According to the IPA’s Bellwether Report, UK marketers have “held their nerve” in the face of an uncertain business climate following the UK’s Brexit vote.read more
We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for…read more
Adsmarts new geotargeting allows targeting by postcode, district or drive time from specific postcodes with a capability of combining specific lifestyle and mosaic targeting.read more
Cinema advertising spend appears to be increasing due to its audience targeting, technology investments and blockbuster hits.read more