News & Views
Tesco is evolving its ‘Food Love Stories’ campaign as it looks to “bring to life its passion and care” for food.read more
Spotify begins to explore more advertising opportunities with the self-service AdStudio and podcast collaborations.read more
The British Birds of Prey Centre opened its doors for the first time on Friday 1st June.read more
ITV’s chief executive, Carolyn McCall, has criticised plans for a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed.read more
This week we were tickled by the re-brand of Greggs as hipster-foodie outlet “Gregory & Gregory.”read more
It’s been a rocky start to 2018 for some of the social media giants!read more
Amazon bumps Microsoft from third place while Google and Amazon keep their positions at the top.read more
The crucial take-away from this quarter’s figures is that commercial radio has recorded its highest ever reach; 90% of the UK population now tune in to radio every week.read more
This week we welcome Jodie, our newest team member in the role of Agency Support Executive.read more
For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards.read more
The Top 20 strongest brands in the UK has been voted for and Lego has come out at the top!
The Centre for Brand Analysis asked 2,500 consumers to rank each brand for quality, reliability and distinction.
Previous winner British Airways fell out of the Top 20 all together as did Google and Amazon.
The last quarter of 2017 Rajar results are out, illustrating a North V South success story in Wales.
North Wales has had a great performance with Heart North Wales up in reach and listening hours, Smooth North West and Wales has seen it’s reach increase by 13%.
Heart South Wales is down in reach and listening hours, although still holds the top spot with a 416,000 reach compared to Capital the next with a reach of 171,000.
When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone.
TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind.
Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens wanted to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels.read more
Spotify has stated that its free ad-supported service has a larger segment of unique listeners in comparison to UK commercial radio stations. Radiocentre however disputes this claim and has said that the numbers fail to illustrate the overall picture.read more
The Rajar results Q3 2017 shows that commercial radio listening beats the BBC for another quarter nationally.read more
The Media Angel are delighted to announce that we have won an exciting new client, Edenstone Homes. With a wealth of experience in the development of design-led properties, Edenstones distinctive range of beautifully proportioned and elegantly designed homes express the highest standards in contemporary living, in a range of well chosen and sought after settings.read more
According to the latest adspend forecasts from Zenith, a host of digital formats including social media, in-feed ads, paid content, online video and native advertising are helping to fuel the growth in global advertising.read more