14 reasons why TV advertising IS so good

14 reasons why TV advertising IS so good

Considering adding TV to your marketing mix? We’ve put together 14 fantastic reasons, as proven by Thinkbox’s ‘A Year in TV 2015’ study, to help you make your decision:   1. TV ads are the ones that 75% of people say make them laugh, smile and remember   2. On average, every £1 invested in TV advertising returned £1.79 in profit to the advertiser   3. 16–24s are 84% more likely to talk about ads than the average adult   4. TV accounts for 1/3 of campaign-driven sales   5. TV is 40% more efficient at driving long-term response per pound than the next best forms of communication   6. Approximately 90% of total response was generated after a viewer had seen an ad for the first or second time   7. Every week TV reaches 86% of 16-24s   8. The average viewer watched 45 TV ads a day– 6 ads more a day than ten years ago   9. Twitter reaches 19% of the UK population, Facebook reaches 43%. TV’s reach is 94% of the population   10. TV accounts for 58% of all 16-24’s video consumption   11. 87% of TV is watched live   12. In total, the average person in the UK watched
4 hours, 35 minutes a day of video in all its different forms in 2015. This has increased by 15 minutes a day since 2014   13. 54% of households pay for a full TV service in the UK   14. Thinkbox shareholders including Channel 4, ITV, Sky Media, Turner and UKTV, represent over 99% of commercial TV advertising revenue   Do you want to benefit from the...
The best of our 2015

The best of our 2015

We had the best time in 2015. It certainly was a fantastic year for us at The Media Angel. The last 12 months were filled with so many highs it has been difficult to pick our favourites, however we have managed to select some of our best moments:   At the very top of the list has to be our win at CIM Canmol Marketing Excellence Awards 2015. As the only media planning and buying agency to win across Wales at this event, we were extremely proud of our reward for helping client Ty Hafan achieve returns of over 300%. Our efforts in helping Ty Hafan obtain these returns on a limited budget were described as “simply brilliant” by the judging panel.   We were delighted to help Cardiff Airport successfully launch Flybe, their newest airline to the south Wales market. We implemented a large campaign for Flybe securing sponsorship of the weather on all major South Wales radio stations. We also ensured Flybe’s message could be seen at many high footfall areas in South Wales including Swansea, Cardiff, Bridgend, Newport and Pontypridd train stations and St David’s 2 Cardiff among many others! Flybe is Europe’s largest regional airline, promoting 14-routes from Cardiff, including three brand new routes to Cork, Munich and Milan. With our assistance, passenger growth at Cardiff Airport has increased by 13% compared with 2014.   Similarly, our campaign for Vueling which involved sponsorship of ITV Wales Cymru weather and Vueling Cardiff Bay Beach contributed to the success of the airline at Cardiff Airport. Such success has resulted in confirmed extra capacity for summer 2016. Following the best summer...
Reactive Marketing Works

Reactive Marketing Works

Aldi’s Christmas parody of the John Lewis ‘Man on the moon’ campaign could be considered a huge success for the discount supermarket chain. Over the 12 week Christmas period until January 3rd, Aldi recorded an increase in sales of 13.3% compared with chains Sainsbury’s and Waitrose, who saw small increases of only 0.8% and 1.5% respectively. Brands such as Tesco even saw sales fall by 2.7% following an also fairly dramatic descend in storytelling ranking early last Winter. Their new campaign attempted to breathe life into the ‘Every little helps’ strapline, but instead produced ambiguity about its meaning. Alongside fabulously competitive prices, Aldi executed a humorous and reactive TV campaign that successfully captured the minds of British consumers over Christmas. Involving themselves in the conversation and buzz around ‘Man on the moon’ Aldi managed to reap the rewards for their bravery and innovation. Following Aldi’s lead, thinking in real-time to cut through, engage and react with consumer mood is a trend predicted to increase in 2016. Across all traditional and digital media platforms brands are expected to invest spend in campaigns triggered by different events. Much like Aldi, brands are said to be planning a focus on a range of offline triggers including popular TV shows (52%) sports events (48%) financial events (40%) TV advertising (38%) and even changes in the weather (33%). Growth in sales as demonstrated by Aldi proves that clever content distributed on the right platforms has the ability to capture and engage millions of additional consumers. Get in touch with The Media Angel to discuss the best channels for your marketing campaign to help you...
Christmas Ads: Which one is your favourite?

Christmas Ads: Which one is your favourite?

Winter is that one time of the year that Christmas ads are anticipated as much or even more than the programme and film line-up. Last year brands, such as Sainsbury’s and John Lewis rivalled in a cinematic emotional battle for the best Christmas ad. This year some brands take a very different turn to the latter, with less ‘sadvertising’, storytelling and more positivity! See some of the top ads making the round up below… John Lewis Christmas Advert 2015 – #ManOnTheMoon: Sainsbury’s Christmas Advert 2015 – Mog’s Christmas Calamity:   ASDA Christmas Advert 2015:   Aldi Christmas Advert 2015 – #AldiFavouriteThings   Debenhams Christmas Advert 2015: #foundit:   M&S: Christmas Advert 2015 – #TheArtOfChristmas   House of Fraser Christmas Advert 2015 – #YourRules (ft Grace & G-Eazy)   Boots Christmas TV advert 2015: #DiscoverMore   Waitrose Christmas Advert 2015: What Makes Your Christmas?   Very.co.uk Christmas Advert 2015 – The...
South Wales Fire & Rescue Service appoint The Media Angel for Summer Campaign

South Wales Fire & Rescue Service appoint The Media Angel for Summer Campaign

South Wales Fire and Rescue Service (SWFRS) and the RNLI have chosen our team at The Media Angel to help them launch their ‘Get a taxi, not our boat’ campaign starting this week! The aim of this campaign is to raise awareness about the high number of accidental drowning incidents that occur throughout South Wales; particularly after victims have consumed heavy amounts of alcohol. The campaign will aim to encourage people to make their way home more safely after a night out and avoid risky areas where both fatal and non-fatal drowning incidents can occur. The South Wales Fire and Rescue Service and the RNLI had been searching for an agency to help bring the important message about drowning prevention and water safety to the people of South Wales in a fun and engaging way while also proving to be best value after biding through the Fire and Rescue Service Procurement process. Managing Director of The Media Angel, Alison Debono has expressed her delight at the news; “We were thrilled to hear the news that the South Wales Fire and Rescue Service and the RNLI had decided upon us as their chosen marketing agency! I am immensely proud of my team for winning this fantastic and hugely important pitch for the Fire and Rescue Service in conjunction with the RNLI.”   “We couldn’t be happier about helping these two amazing services drive home their vital message about avoiding risky behaviour around water and respecting the dangers. We are excited about getting this campaign underway, and are really delighted to be working with such a fantastic team of people”. The...