JCDecaux wins contract for the two largest UK shopping malls

JCDecaux wins contract for the two largest UK shopping malls

JCDecaux announces that it has won the contract for the in centre advertising at Westfield London and Westfield Stratford City. They are the premium retail, shopping and leisure destinations in London. Ranked number one and two for mall retail spend in the UK. The contract follows a competitive tender and is for a term of 8.5 years. They will take over the contract in November and will manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment. With the addition of Westfield London and Westfield Stratford City, their portfolio will now cover all 25 of London’s top retail zones (source CACI). Westfield London and Westfield Stratford City deliver 52 million digital weekly viewed impressions (source: Route 27). “JCDecaux’s expertise in selling the London and international luxury audience means they are ideally placed to share our vision for the Westfield London and Westfield Stratford City advertising portfolio. JCDecaux brings the scale, digital expertise and data insight to understand our audience and to develop our offer further. This partnership with JCDecaux will give advertisers a new opportunity to reach influential and affluent audiences at multiple touchpoints in London and will benefit Westfield shoppers with relevant and engaging advertising content on the screens.”Paul Buttigieg, Director of Commercial Partnerships, Shopping Centre Management, Unibail-Rodamco-Westfield “This win cements JCDecaux’s position as the number one in mall advertising in the UK and the leading provider of digital screens in all the major retail areas of London. Westfield centres offer a premium proposition with premium retailers and a premium audience and the new digital screens will make it a powerful proposition for advertisers...
Why does TV work?

Why does TV work?

Here are five reasons why TV advertising is in such good health. 1. Television delivers audience Between 2010 and 2018, adult impacts in the UK have remained remarkably stable – in fact, they’ve actually increased, from 867.4m to 873.6m (BARB). Among the 16-34-year-old demographic, impacts have fallen from 203.5m to 158.1m (BARB). 2. TV commands attention The rise of ad-free, subscription-based television platforms has been taken as proof that advertiser-funded television is on the wane.  But this viewing and these subscriptions are incremental, not substitutional. While 2018 can boast record subscriptions in the UK to Netflix (9.1m) and Amazon Prime (4.8m), the same is true of subscriptions to the three leading pay TV cable and satellite platforms, all of which carry advertiser-funded channels: Sky, Virgin Media, and BT Sport (15.1m). 3. TV dominates spend The spend behind television advertising is reliable and robust. In 2010, advertisers in the U.K. invested £4.1bn in TV advertising. In 2017 – following the great recession of 2008-2010 and its medium-term consequences – the figure had risen to £4.8bn. 4. TV delivers the best efficiency Across every sector and every category, the ROI data indicate that television is the most efficient media available to advertisers. TV delivers the strongest ROI in the short term (£1.73 for every £1 invested), more than radio (£1.61), print (£1.44), online video (£1.21), online display (£0.82), and out-of-home (£0.57). Short-term – for campaigns measured in weeks and up to six months – ROI is holding up. In 2008, TV’s ROI was £1.70, whereas today it’s £1.73. 5. TV is the most effective medium No other medium delivers ROI at...
Print advertising has best performance in seven years

Print advertising has best performance in seven years

As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years.   The latest report from the Advertising Association/Warc, saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion. The numbers could suggest a change from social media advertising, and a return to the broad approach of print. Out-of-home, radio and TV have also done well and national newspapers have had their best performance for more than seven years. Print display advertising in the national newspaper market rose 1% to £153 million in the first quarter. The first increase since the last quarter of 2010. The popular dailies adspend rose by 2.8% to £77.8 million with Tesco returning to the newspaper fold. While print display in the quality market dropped by 0.3% to £48 million. That too was the best quarterly performance for seven years. Source: https://mediatel.co.uk/newsline/2018/08/01/the-pendulum-finally-swings-back/   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Spotify explores new advertising opportunities

Spotify explores new advertising opportunities

The average customer spends 25 hours a month streaming music on Spotify. Spanning 65 markets, Spotify’s audience has, to date, created two billion playlists from a library of more than 35 million songs. Europe is the company’s largest market with 58 million monthly active users, accounting for 37% of its total audience. Spotify claimed a 42% share of the global streaming market in 2016, boasting a 95% share in Sweden, 59% in the UK and 41% in the US. Creating 3D sound Exploring the possibilities of extending its ad revenue, Spotify is working on different formats including podcast collaborations with publishers like Buzzfeed, sponsored playlists and skippable audio ads. In March, Spotify released its first 3D audiovisual advert in partnership with Lionsgate UK for the release of the horror film, Ghost Stories. Audio from the trailer was repurposed to give a 3D audio effect, creating an immersive experience. The ad received click-through rates up 50% from benchmark level. They also rolled out a self-service Ad Studio to the UK, this allows brands to create their own Spotify adverts. The advertiser can pick its audience based on age, gender, location, activity and musical taste, they can then select mobile, desktop or both, budget and dates. This week, Google announced that DoubleClick Bid Manager, its demand-side platform, will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music.   Are you interested in how Spotify could work for you? Give our team a call on 02921 320 200 or an email at...
#flashbackfriday: Gregory & Gregory

#flashbackfriday: Gregory & Gregory

This week we were tickled by the re-brand of Greggs as hipster-foodie outlet “Gregory & Gregory.” But pastry fans can breathe a sigh of relief, as Greggs were just pranking foodies at gourmet festival, Syon’s Park Foodie Festival. Promoting their new summer menu, the chain recorded customers reactions to being told their posh snack was in fact, Greggs. Foodies Festival is a three-day event attended amongst some of the biggest names in the business including Michelin-starred chefs from the UK’s top gourmet restaurants and TV chefs. Gregory and Gregory were bebuting new menu items such as a feta and beetroot dip salad with a roast vegetable grain, an oriental chicken sticky rice salad and their first ever vegan addition – a Mexican bean wrap. When told he was in fact eating Greggs, one surprised festivalgoer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”...