Rajar Q4 2017.  Who are the winners and losers?

Rajar Q4 2017. Who are the winners and losers?

The last quarter of 2017 Rajar results are out, illustrating a North V South success story in Wales. North Wales has had a great performance with Heart North Wales up in reach and listening hours, Smooth North West and Wales has seen it’s reach increase by 13%. Heart South Wales is down in reach and listening hours, although still holds the top spot with a 416,000 reach compared to Capital the next with a reach of 171,000. Unfortunately Smooth South Wales didn’t have a good book, losing 38% of it’s audience and 33% of it’s hours! Dragon Radio Wales has had it’s sixth successful Rajar results with a steady increase in reach up 50% this quarter and 80% up from the last quarter of 2016, with 27,000 listeners. The independent station forerunner this quarter is Swansea Sound. On average its listeners now tune in for 10.7 hours per week, which has helped grow its hours by a whopping 50%. UK Wide Nationally, the Capital network is the second highest reaching network popular with a young and engaged audience. Overall, heart has had a good quarter in total listening hours, with Heart South West increasing it’s weekly audience figure to 391,000, up 6% Digital radio share of listening is up by 1.1% to 49.9%. Commercially, digital share has risen to 51.6% compared to BBC’s 48.3%. This could be down to on-line and app listening as 26% of adults listen to radio via a mobile phone or tablet at least once a month. In summary, Commercial radio continues to fulfil advertisers requirements for consistent performance and ROI. 90% of the population...
Digital Radio continues to grow year on year

Digital Radio continues to grow year on year

DIGITAL LISTENING HOURS In an average week, digital listening accounts for 473 million hours; DAB has a 71% share of digital listening hours, DTV 11% and Online 18% 48.7 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the second quarter of 2016. This is up by approximately half a million adults on the same Quarter of the previous Year (Q2, 2015). RADIO LISTENING VIA MOBILE PHONE AND TABLET 27% of adults – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 6% year on year. The share of all radio listening via a digital platform now stands at 45.3%. The digital share is comprised of DAB share 32.2%, DTV 5.1% and listening Online or App 8.0%. 39% of 15-24 year olds – claim to listen to the radio via a mobile phone or tablet at least once per month – Up 6% year on year. With digital radio stations offering more choice of listening, the potential for businesses to advertise products to a more targeted audience is enormous. If you are interested in Radio advertising, call one of our team today on 02921 320200 or email...
Rajar Quarter 2 2016

Rajar Quarter 2 2016

Last week (4th August 2016) saw the release of the latest radio listening figures for Quarter 2 of 2016. We have put together a brief overview of the top line stats from the last quarter: National Commercial radio now has more listeners than the BBC reaching 35.5 million listeners a week, this is 73% of all adults that are radio listeners(48.7 million) BBC Radio 1 lost a million listeners and radio 4 hits a new high, 11.5 million adults. The UK networked stations delivered high reach figures in the millions, Heart 8.9m, Capital Brand 8.5m, Smooth brand 5.6m, Kiss 5.5m, Absolute 4.3m. The first set of figures have been released since the launch of the UK’s second digital multiplex, Virgin Radio had the highest reach with 409,000 listeners, Mellow Magic 380,000 listeners, TalkSport2 285,000 listeners, Magic Chilled , 233,000 listeners, Talk Radio 224,000 listeners. The report also shows that 58.9% of the population tunes in digitally every week, with 45.3% listens via digital platforms. 90% of the population tune in to radio every week Wales Heart South Wales continues to be the number one commercial radio station in Wales with 460,000 listeners tuning in every week! Heart’s sister station, Smooth Radio, achieves its best ever result in South Wales adding an impressive 21,000 new listeners this quarter, now at 72,000 listeners per week. Capital South Wales gained 19,000 additional listeners, reaching 189,000 listeners per week, however average listening hours are down to just 4.8. Unfortunately it wasn’t such a successful Quarter for North Wales radio stations. Capital North Wales gained listeners, however Heart North Wales and Smooth North Wales both lost...
RAJAR Q4 what you need to know

RAJAR Q4 what you need to know

The first week in February saw the release of the latest radio listening figures for quarter 4. We have put together a brief summary of the most important points to take away from RAJAR from the last quarter: There were listeners lost across the board in South Wales Although Heart South Wales and Capital South Wales unfortunately lost the most number of listeners this quarter they still remain at the top in terms of weekly reach, still managing to reach 522,000 and 161,000 listeners each week respectively. Despite what you might think, this is definitely positive news…. Especially for advertisers! The good news is that losses in listeners mean losses in premiums. We will still be able to reach huge numbers of the population each week on these stations, but now for an even more affordable cost. At least for the next quarter, advertisers will be able to maximise their budgets on these stations and enjoy a huge frequency of message which will aid generating response. Local listening proved its worth. Local radio stations such as The Wave, Radio Pembrokeshire, Radio Carmarthenshire and Bridge FM remained at the top in terms of percentage listening share last quarter. Radio Pembrokeshire and The Wave had the highest percentage weekly reach of all stations in South Wales (36% and 32% respectively). Bridge FM (28%), Radio Carmarthenshire (25%) and Radio Ceredigion (21%) weren’t far behind. Radio Pembrokeshire also recorded the highest number of hours listened; 10.6 hours on average per listener. The Wave gained 1,000 new listeners this quarter and was the only radio station in South Wales to have increased its weekly reach....
Why choose radio advertising?

Why choose radio advertising?

Radio often plays a central role in people’s lives, becoming a conventional part of people’s daily routines and is evidentially considered one of the most frequently used mediums of all time. Radio reaches nine in ten adults each week, that’s 89.5% of the UK adult population, tuning in for 21.4 hours. These figures come from the findings in Ofcom’s latest Communication Market report 2015. Regional success stats show that in 2014, radio services reached 94.5% of adults per week across Wales, making radio more popular in Wales than the rest of the UK. Audiences in Wales also listened to radio for the longest amount of time compared to all the other nations, at 22.4 hours per week on average (one hour more than the UK average). This report also indicated a stark shift in listening patterns, finding that radio services which broadcast on AM (medium wave) now achieve a high proportion of their listening through a digital platform. Digital signals take up less space on the airwaves, meaning more stations are available for listeners and for advertisers. There are currently hundreds of regional and national stations in the UK catering to wide varieties of audience preferences and tastes which in turn delivers advertisers niche markets and special interest groups for more targeted messaging and minimal wastage. Choosing a DAB channel is also extremely easy for listeners who don’t have to remember wavelengths and frequencies but can instead just simply pick a station name. Radio also remains a trusted medium source; advertisers can benefit from the emotional relationships listeners have with their favourite radio stations and presenters. RAB research has...