RAJAR Q4: What you need to know

RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week. Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%. Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3. Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%. National  Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m. Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital. Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000 The top 5 London commercial stations are LBC (1m listeners) Heart (1.362m) Magic (1.723m) Capital (1.730m) Kiss (1.860m) Digital  National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national...
Something new from SKY TV- SKY Regional

Something new from SKY TV- SKY Regional

Sky has developed new technology to allow advertisers to run regionally targeted TV campaigns. Previously this capability has been used to target niche audiences. They are trialling a solely regional functionality from September to December 2016. Key Info • Sky Media SOV in the ITV1 regions ranges from 35-40%* • Sky Media has a younger and higher ABC1 audience than ITV1 • Target all UK regions excluding London, Central, Meridian, Anglia • Can expand the coverage & effectiveness of regional campaigns • Data analytics option for advertisers prepared to share results The Process • Identify your ITV1 region(s) • Send your advert to the Sky+ HD boxes in your chosen region(s)** • Ads served in any linear or time-shifted break across 86 channels*** • Viewers need to see at least 75% of an advert for it to count as an impression • Only pay for the number of impressions delivered • Impression reports supplied through the campaign period So if you advertise on TV and put 25% of your total spend on Sky regional (Sky’s SOV) then the coverage should increase by over 12% from 42% to 47.3% This is a great new, cost-effective way of reaching a large audience in your target area at a more affordable price than SkyAdSmart. If you are interested in advertising your brand on TV, call one of our team today on 02921 320...
Rajar Quarter 2 2016

Rajar Quarter 2 2016

Last week (4th August 2016) saw the release of the latest radio listening figures for Quarter 2 of 2016. We have put together a brief overview of the top line stats from the last quarter: National Commercial radio now has more listeners than the BBC reaching 35.5 million listeners a week, this is 73% of all adults that are radio listeners(48.7 million) BBC Radio 1 lost a million listeners and radio 4 hits a new high, 11.5 million adults. The UK networked stations delivered high reach figures in the millions, Heart 8.9m, Capital Brand 8.5m, Smooth brand 5.6m, Kiss 5.5m, Absolute 4.3m. The first set of figures have been released since the launch of the UK’s second digital multiplex, Virgin Radio had the highest reach with 409,000 listeners, Mellow Magic 380,000 listeners, TalkSport2 285,000 listeners, Magic Chilled , 233,000 listeners, Talk Radio 224,000 listeners. The report also shows that 58.9% of the population tunes in digitally every week, with 45.3% listens via digital platforms. 90% of the population tune in to radio every week Wales Heart South Wales continues to be the number one commercial radio station in Wales with 460,000 listeners tuning in every week! Heart’s sister station, Smooth Radio, achieves its best ever result in South Wales adding an impressive 21,000 new listeners this quarter, now at 72,000 listeners per week. Capital South Wales gained 19,000 additional listeners, reaching 189,000 listeners per week, however average listening hours are down to just 4.8. Unfortunately it wasn’t such a successful Quarter for North Wales radio stations. Capital North Wales gained listeners, however Heart North Wales and Smooth North Wales both lost...
TV Versus On-line Video Consumption

TV Versus On-line Video Consumption

There has been much discussion recently on the way consumers are viewing video content… Whether via YouTube, on-line or TV channels, bringing to the forefront the question of whether broadcasters need to evolve in line with viewer expectations of video. The following statistics show our consumption of video content *In 2015, 61.6% of all video viewing was on Live TV *14% of video content accessed was on Playback TV. *38.5% of users viewed videos online * 56% of 16-24 year olds consumed videos online *YouTube has reached more 18-34 year olds on mobile alone than any commercial TV channel in the UK and 50% of those aged between 16 and 34 have accessed YouTube on a TV set. * 90% of this age group own smartphones and 60% own tablets. * 41% of this age group said that they would choose YouTube above TV as a source for videos. * 59% of this age group are more likely to find content on what they are interested in by searching on YouTube. * YouTube claim brands should consider pushing 24% of their TV budgets into Youtube in order to reach younger audiences The reason for these increasing video online stats is simply control, convenience and content relevancy. Basically put, viewers can watch what they want, when they want and how they want to….as a platform for advertising, however, it still needs to mature. This said TV remains at the forefront for video viewing and it remains extremely effective as a mass-reach advertising medium. Where Online video advertising does not offer the same mass reach in a single moment from brand...
Facebook is heating up the competition against Google

Facebook is heating up the competition against Google

Facebook is stepping up the competition as it expands its ad network to video and desktop. The focus will be on personal rather than cookie; brands will be convinced by the help of data to spend with its ad network over rivals. Facebook is heating up the competition against Google with significant developments to its ad network this will need to become more lucid and show more insights to brands to really compete with its rivals. Facebook is developing its ad network to desktop, taking a bigger share of the lucrative display ad market through the start of selling video ads and offering brands goals, rather than just direct response. The Facebook developments mean brands are able to buy video ads on the network that drive brand outcomes. At first, marketers will be able to measure video views but the plan is to open up more brand measurements. In-stream and in-article video ads will be available in the development for the first time as well as on desktop sites. Google still runs the biggest ad network online, with revenues from its ‘network members’ websites’ generating $4.14bn in the fourth quarter of 2015. However, Facebook has one big advantage over Google and other ad networks – personal information. This is a big deal for brands worldwide and we will keep you updated on the further developments of Facebook’s ad network. The platforms in which we use to deliver our campaigns are continuously evolving, The Media Angel team keep updated with all current developments to get the best outcomes for our clients. Get in touch  today to discuss the best channels for your marketing...

Pin It on Pinterest