UK’s Top 20 Strongest Brands Revealed

UK’s Top 20 Strongest Brands Revealed

The Top 20 strongest brands in the UK has been voted for and Lego has come out at the top! The Centre for Brand Analysis asked 2,500 consumers to rank each brand for quality, reliability and distinction. Previous winner British Airways fell out of the Top 20 all together as did Google and Amazon. Rising brand names in the top 20 are Gillette in second place, and Apple in third. Marks and Spencer has overtaken John Lewis who is now in 15th place with M&S in seventh. BP, Shell, Disney and Heathrow all re entered the top 20 this year, whilst household brands, Andrex, Coca Cola and Heinz retained a position in the top 10. Top 20 1. Lego 2. Gillette 3 Apple 4. Andrex 5. Coca-cola 6. Disney 7. M & S 8. Boots 9.Heinz 10. BMW 11. Cadbury 12. Rolex 13. BP 14. Shell 15. John Lewis 16. Heathrow 17. Jaguar 18. Kleenex 19. Visa 20. Haagen – Dazs If you need help ensuring your own brand appears amongst the right media platforms so you STAND OUT and get results, contact our award winning team for impartial media planning and buying expertise on standout@themediaangel.co.uk or call us on 02921 320 200 #lovemarketing  ...
Marketers report increased adspend despite falling confidence amid Brexit

Marketers report increased adspend despite falling confidence amid Brexit

According to the IPA’s Bellwether Report, UK marketers have “held their nerve” in the face of an uncertain business climate following the UK’s Brexit vote. In Q3 of 2016 13.4% out of 300 marketers surveyed increased their ad spend. An increase of 10.7% from Q2. However, the advertising market remains uncertain since Brexit having an impact on financial prospects over Q3. 12.1% of marketers were pessimistic about their industry’s financial prospects down from -8.1% in Q2 and the lowest recorded figure by the survey since Q4 in 2012. However, they seemed more confident in their own businesses during Q3 with 31% expressing optimism and a net balance of 10.6% but down on Q2 which posted 13.7%. The report forecast ad spend up  1.9%, from the expectation of 0.2% decline, but it expects a 0.7% drop in 2017. A growth of adspend is projected for 2018  up  +0.2% , 2019 +2.4%, 2020 +2.7% Events budgets grew in Q3 by +9.9% Internet budgets grew in Q3 +4.9%. Main media advertising fell by 3.8%, in Q3 compared to a rise in Q2 of 9.3%. PR was down -1.1% in Q3 whilst market research fell by -2.3% and sales promotions by -4.0% The report further shows that a positive forecast is now predicted for ad spend growth in 2016 and that with the negotiations in Brexit beginning, a tougher 2017 seems inevitable. The Media Angel team keep updated on market trends to get the best outcomes for our clients. Get in touch today on 02921 320 200 or email us at Standout@themediaangel.co.uk to discuss the best mix channels for your marketing...
TV advertising spend in the UK tops £5 billion for first time

TV advertising spend in the UK tops £5 billion for first time

TV advertising revenue in the UK reached £5.27 billion in 2015, according to figures provided to Thinkbox by the UK commercial TV broadcasters. This is the sixth consecutive year that TV advertising revenue has grown in the UK. The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, Broadcaster VOD, and product placement. Based on data from Nielsen, online businesses invested over £500 million in TV in 2015, an increase of 14% on 2014. Google, Facebook and Netflix spend over 60% of their marketing budgets on TV advertising. While Motors increase TV spend by 18% to £318 million, finance increased by 17% to £428 million, and household FMCG increased by 14% to £199 million. Facebook was last year’s biggest new TV advertiser, investing £10.8 million. TV advertising is 30% cheaper than 10 years ago Despite some recent inflation in TV advertising prices due in part to increased advertiser demand and some decline in TV set viewing, in 2015 TV advertising was 30% cheaper in real terms than 10 years ago. TV advertising at a glance: Commercial TV reaches 98.2% of the UK every week (BARB, 2015) An average broadcast TV campaign in the UK (of 400 TV ratings) gets 234 million views (BARB, 2015) The TV advertiser with the most views across 2015 was 30.5 billion TV advertising £ for £ has the highest return on investment with an average of £1.79 profit for every £1 invested (Ebiquity, ‘Payback 4’, 2014) 87% of TV in the UK is watched live (BARB, 2015) There are 17 million conversations about TV advertising every evening in...
RAJAR Q4 what you need to know

RAJAR Q4 what you need to know

The first week in February saw the release of the latest radio listening figures for quarter 4. We have put together a brief summary of the most important points to take away from RAJAR from the last quarter: There were listeners lost across the board in South Wales Although Heart South Wales and Capital South Wales unfortunately lost the most number of listeners this quarter they still remain at the top in terms of weekly reach, still managing to reach 522,000 and 161,000 listeners each week respectively. Despite what you might think, this is definitely positive news…. Especially for advertisers! The good news is that losses in listeners mean losses in premiums. We will still be able to reach huge numbers of the population each week on these stations, but now for an even more affordable cost. At least for the next quarter, advertisers will be able to maximise their budgets on these stations and enjoy a huge frequency of message which will aid generating response. Local listening proved its worth. Local radio stations such as The Wave, Radio Pembrokeshire, Radio Carmarthenshire and Bridge FM remained at the top in terms of percentage listening share last quarter. Radio Pembrokeshire and The Wave had the highest percentage weekly reach of all stations in South Wales (36% and 32% respectively). Bridge FM (28%), Radio Carmarthenshire (25%) and Radio Ceredigion (21%) weren’t far behind. Radio Pembrokeshire also recorded the highest number of hours listened; 10.6 hours on average per listener. The Wave gained 1,000 new listeners this quarter and was the only radio station in South Wales to have increased its weekly reach....
OOH: How much should you allocate to digital?

OOH: How much should you allocate to digital?

The optimal amount of an advertiser’s digital out-of-home (DOOH) budget should be 45%, according to a new effectiveness study by BrandScience. The research analysed over 211 OOH ad campaigns between 2011-2015. It found when the costs of digital and traditional OOH are taken into account, the optimal proportion of DOOH is about 45 per cent. Above this level, returns are diminishing, the study said. The report also makes recommendations for different types of advertisers on how to maximize ROI when combining digital and traditional OOH as part of a wider media mix with these given examples. Grocery retailers’ optimal OOH investment is about £7 million, which yields about 70 per cent in incremental value. Travel companies, the optimal OOH investment is about £2.7 million, which yields about 15 per cent in incremental value. Sally Dickerson, the global chief executive at BrandScience, the researchers of the commissioned study said: “We can clearly measure out-of-home effectively and we have proved that a slightly increased OOH spend – in many cases – delivers higher ROI.” The report also said OOH improves the rate of return on investment for all other media used in an ad campaign, except for print. Get in touch with us with a campaign brief, to see how we can incorporate traditional and digital out of home formats into your marketing mix, to help maximise and deliver the best return on investment for your...