Which TV Ads the public chose as their favourite in 2016?

Which TV Ads the public chose as their favourite in 2016?

Which TV Ads did the public choose as their most favourite of 2016? Answered by Adwatch, who has charted the year’s 20 best-recalled TV brands, the ten most memorable individual ads and the ten best-liked commercials. The favourite advert of 2016 is McVitie’s “Kittens”.   The highest recalled advert of 2016 is “Epic squads” for Moneysupermarket.com.   The best overall recalled advertising for an entire year is for  DFS.   DFS’s high recollection is attributed in part to it’s Team GB sponsorship, and it’s focus on the DFS history, quality, British craftsmanship, 15-year guarantees and handmade-to-order sofas.     So it appears that animals, brand mascots and celebrities work best for recollection and popularity.   Best Recalled Brands Rank Last year Brand Points* Mentions* TV adspend £m** Total adspend £m** 1 3 DFS 151 27 42.56 66.33 2 2 Aldi 112 20 41.97 68.88 3 1 Sky TV 104 16 90.40 188.67 4 6 Argos 84 17 32.05 38.96 5 11 Oak Furniture Land 81 10 22.34 22.70 6 13= Tesco 76 8 32.47 61.05 7 4 McDonald’s 70 13 47.52 77.36 8 5 Comparethemarket.com 66 7 26.23 30.79 9 18 Lidl 61 12 41.03 72.17 10 – Amazon 57 8 42.72 64.07 11 – Philadelphia 47 6 5.81 6.89 12 20= Walkers 46 5 20.56 20.85 13 – Gocompare.com 45 5 17.81 21.05 14= 13= BT 37 8 57.71 132.02 14= 10 Morrisons 37 10 26.00 51.68 16 – Cadbury 34 4 15.42 24.12 17= 8= Asda 32 7 33.58 67.18 17= – B&Q 32 4 15.04 24.30 17= – Müller 32 4 21.76 24.76 20= 8= Iceland...
Marketers report increased adspend despite falling confidence amid Brexit

Marketers report increased adspend despite falling confidence amid Brexit

According to the IPA’s Bellwether Report, UK marketers have “held their nerve” in the face of an uncertain business climate following the UK’s Brexit vote. In Q3 of 2016 13.4% out of 300 marketers surveyed increased their ad spend. An increase of 10.7% from Q2. However, the advertising market remains uncertain since Brexit having an impact on financial prospects over Q3. 12.1% of marketers were pessimistic about their industry’s financial prospects down from -8.1% in Q2 and the lowest recorded figure by the survey since Q4 in 2012. However, they seemed more confident in their own businesses during Q3 with 31% expressing optimism and a net balance of 10.6% but down on Q2 which posted 13.7%. The report forecast ad spend up  1.9%, from the expectation of 0.2% decline, but it expects a 0.7% drop in 2017. A growth of adspend is projected for 2018  up  +0.2% , 2019 +2.4%, 2020 +2.7% Events budgets grew in Q3 by +9.9% Internet budgets grew in Q3 +4.9%. Main media advertising fell by 3.8%, in Q3 compared to a rise in Q2 of 9.3%. PR was down -1.1% in Q3 whilst market research fell by -2.3% and sales promotions by -4.0% The report further shows that a positive forecast is now predicted for ad spend growth in 2016 and that with the negotiations in Brexit beginning, a tougher 2017 seems inevitable. The Media Angel team keep updated on market trends to get the best outcomes for our clients. Get in touch today on 02921 320 200 or email us at Standout@themediaangel.co.uk to discuss the best mix channels for your marketing...
Finalists in CIM’s prestigious Wales Marketing Awards

Finalists in CIM’s prestigious Wales Marketing Awards

We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for… Best Integrated Campaign The Media Angel (UK) Ltd. In partnership with The National Botanic Garden of Wales – Summer Campaign Best Advertising Campaign The Media Angel (UK) Ltd In partnership with The National Botanic Garden of Wales – Summer Campaign Best use of PR ACT Training In partnership with The Media Angel – #BEYanapprentice Best Use of Creative ACT Training In partnership with The Media Angel – #BEYanapprentice CIM’s prestigious Wales Marketing Awards (previously known as Canmol) rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved. This year 36 entries have been shortlisted for 12 Awards across all sectors including Welsh brands such as Dwr Cymru- Welsh Water, Public Health Wales, Cadw and Braces Bread as well as two of our clients, National Botanic Garden of Wales and ACT Training LTD. The National Botanic Garden of Wales, based in Carmarthenshire needed to increase their visitor numbers after a number of years of flat-lining figures. In order to achieve this goal their objectives were to concentrate on increasing family visitors: following the creation of new family offerings, which culminated in the opening of The Butterfly House, Plas Pilipala, we composed a campaign to publicise this new offering to family with children across South and West Wales.  A creative multi-faceted campaign which encompassed...
Digital Radio continues to grow year on year

Digital Radio continues to grow year on year

DIGITAL LISTENING HOURS In an average week, digital listening accounts for 473 million hours; DAB has a 71% share of digital listening hours, DTV 11% and Online 18% 48.7 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the second quarter of 2016. This is up by approximately half a million adults on the same Quarter of the previous Year (Q2, 2015). RADIO LISTENING VIA MOBILE PHONE AND TABLET 27% of adults – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 6% year on year. The share of all radio listening via a digital platform now stands at 45.3%. The digital share is comprised of DAB share 32.2%, DTV 5.1% and listening Online or App 8.0%. 39% of 15-24 year olds – claim to listen to the radio via a mobile phone or tablet at least once per month – Up 6% year on year. With digital radio stations offering more choice of listening, the potential for businesses to advertise products to a more targeted audience is enormous. If you are interested in Radio advertising, call one of our team today on 02921 320200 or email...
Beyonce Takes Cardiff By Storm

Beyonce Takes Cardiff By Storm

 City Centre shoppers and concert goers alike were stunned to come across international pop sensation Beyonce walking around alongside them. The ‘Crazy In Love’ singer was seen popping into Cardiff’s Park Plaza Hotel on Wednesday night and spotted having a drink with rugby pundit Jonathan Davies.  She was also caught last minute shopping in St David’s 2 shopping centre prior to her Formation tour performance at The Principality Stadium on Thursday 30th June. OK!, we confess, it wasn’t the real Beyonce. It was an awareness campaign for our client ACT Training Limited. We hired a high-profile look-a-like Beyonce to tie in with Queen B’s concert, with the objective to raise awareness amongst young people about the apprenticeship schemes ACT has to offer. Watch the promotional video below. Gemma Shaw, our hired Queen B spent two days in Cardiff, travelling around in an ACT branded taxi and interacting with fans in the City Centre, followed by “Paparazzi” and accompanied by her entourage, drawing large crowds and taking selfies with fans. Hired entourage and promo staff were briefed to engage with the general public, ideally targeting 16 – 24 year olds. As they eagerly waited to have a snap with the look alike pop queen, they were informed of ACT’s key messages. Traineeships, Apprenticeship and Higher Apprenticeships – all offer an opportunity to earn and learn, working towards nationally recognised qualifications, whilst earning a wage, gaining skills and building a rewarding career. ACT works with over 700 employers across Wales who are waiting for young, ambitious candidates. The first orchestrated sighting of “Beyonce” was on Wednesday evening at the Park Plaza...

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