The best of our 2015

The best of our 2015

We had the best time in 2015. It certainly was a fantastic year for us at The Media Angel. The last 12 months were filled with so many highs it has been difficult to pick our favourites, however we have managed to select some of our best moments:   At the very top of the list has to be our win at CIM Canmol Marketing Excellence Awards 2015. As the only media planning and buying agency to win across Wales at this event, we were extremely proud of our reward for helping client Ty Hafan achieve returns of over 300%. Our efforts in helping Ty Hafan obtain these returns on a limited budget were described as “simply brilliant” by the judging panel.   We were delighted to help Cardiff Airport successfully launch Flybe, their newest airline to the south Wales market. We implemented a large campaign for Flybe securing sponsorship of the weather on all major South Wales radio stations. We also ensured Flybe’s message could be seen at many high footfall areas in South Wales including Swansea, Cardiff, Bridgend, Newport and Pontypridd train stations and St David’s 2 Cardiff among many others! Flybe is Europe’s largest regional airline, promoting 14-routes from Cardiff, including three brand new routes to Cork, Munich and Milan. With our assistance, passenger growth at Cardiff Airport has increased by 13% compared with 2014.   Similarly, our campaign for Vueling which involved sponsorship of ITV Wales Cymru weather and Vueling Cardiff Bay Beach contributed to the success of the airline at Cardiff Airport. Such success has resulted in confirmed extra capacity for summer 2016. Following the best summer...
The Media Angel win a prestigious Marketing Award!

The Media Angel win a prestigious Marketing Award!

This year’s CIM Canmol: Wales Marketing Awards was a particularly exciting one for us at The Media Angel. Not only were we delighted when we received the news in October that our work with amazing client Ty Hafan had been nominated for an excellence award in the Life Sciences category, we are also incredibly proud and absolutely delighted to announce that we were successful in winning this award! Ours was the only media planning and buying agency successful in winning at this year’s ceremony. Our work with Ty Hafan on the Legacy campaign was described as “simply brilliant” by the judging panel, who were extremely impressed by the results generated. The campaign created returns of over 300% for the charity, achieving over £360,000 in pledges on a small budget of just £12,000. Our team worked so hard to implement a hugely successful yet cost effective campaign using a mix of new and traditional media platforms including video on demand for the first time, print and direct mail. Campaigns were put forward based on their creation and delivery of innovative and effective marketing campaigns delivering outstanding results. “We couldn’t be more thrilled and excited to have won a Canmol 2015 award for our work with our wonderful client  Ty Hafan. I am so proud of this project, helping such a great organisation and important cause receive returns of over 300%. We are delighted to have been rewarded recognition for our work; winning an excellence in marketing award across Wales is absolutely amazing. It’s wonderful to win an award for doing what we love” (Alison Debono, Managing Director at The Media Angel)...
We’ve made the finals for a CIM Canmol Marketing Award

We’ve made the finals for a CIM Canmol Marketing Award

We are so thrilled by the news that we have been shortlisted for a 2015 CIM Canmol Marketing Award for our work with children’s hospice charity Tŷ Hafan! The Chartered Institute of Marketing hosts Canmol every year; dedicated to celebrating excellence in Welsh Marketing. The business and marketing experts on the panel at Canmol felt our work with Tŷ Hafan; helping them raise crucial awareness of the amazing work they undertake for children with life limiting illnesses was worthy of an award nomination. Tŷ Hafan offers comfort, care and support to life-limited children, young people and their families in the hospice, in the community and in their home so they can make the most of the time they have left together. Tŷ Hafan established an Individual Giving team in 2012 to generate sustainable income from individuals. Legacies has become a key income stream for Tŷ Hafan, generating around 70% of annual Individual giving income over the past few years. We have been working with the charity since 2014 to help devise, buy and implement their media plans across all projects, including the Legacy promotion. The campaign focused on how Tŷ Hafan helps life-limited children to leave their priceless mark on the world, and encouraged people to leave their own mark on the world too through leaving a gift in their Will. ‘Leave your Mark’ was the key message to promote this campaign. We are extremely proud of the fantastic results the campaign achieved from using a simple mix of new digital media in the form of VOD with ITV Player and more traditional, methods such as print, magazines and...
Front row seats at the CIM Canmol Marketing Awards 2014

Front row seats at the CIM Canmol Marketing Awards 2014

The Chartered Institute of Marketing’s ‘Canmol’ awards took place last Friday at Cardiff Bay’s St David’s Hotel; announcing 8 companies’ marketing campaigns as well deserved winners of the prestigious awards. The Media Angel attended and presented our full support for the event finalists and winners through sponsorship of the reception welcome. The successful marketing teams of this year’s ceremony were chosen from an array of Welsh organisations across all sectors; from big renowned Welsh brands to those smaller SME’s and local businesses. Each category winner thoroughly deserved this recognition and celebration of their hard work, creativity and innovative marketing strategies which produced fantastic business results! Some of this year’s fabulous category winners included Cardiff’s leading provider of commercial legal services Capital Law, Welsh pastry manufacturers Peter’s Food, Swansea Council’s Visit Swansea Bay, Llantrisant based manufacturer of thermal desorption products Markes International, and S4C! The inspirational new marketer award was presented to Irene Hammond, designer of the ‘Show me Where’ communication application; an exciting new pain communication tool for children with autism and speech disabilities. Once again, the benchmark for Welsh marketing excellence has been set by CIM’s choice of winners. The standards remain extremely high for Welsh marketing, and it is clear that Welsh businesses should be immensely proud of their achievements in such a quality, competitive industry.   The Media Angel had a fantastic night at the awards and would like to congratulate each and every one of the finalists for their outstanding achievements in marketing. We are already excited for what next year’s events have to...
The Media Angel proudly supports this years CIM Canmol Wales Marketing Awards!

The Media Angel proudly supports this years CIM Canmol Wales Marketing Awards!

The Media Angel is a proud partner of the CIM Canmol Wales Marketing Awards this year. This is a really exciting opportunity for The Media Angel, and we are delighted to have our brand and name affiliated with such a prestigious event in the Welsh marketing calendar!  The Canmol Awards praise those individuals, teams and companies who have demonstrated real marketing excellence in Wales and we are thrilled to become strong associates with this event. The award nominees will be judged on their planning, innovation, delivery and execution, and will be assessed on their campaign’s effectiveness and return on investment. The awards celebrate only the very best in the Welsh marketing industry and showcases Wales’ finest talent in implementing effective and successful marketing campaigns. Richard Houdmont of the Chartered Institute of Marketing expressed his joy at the partnership, stating  “The Canmol: Wales Marketing Awards are a celebration of marketing excellence and CIM is delighted that The Media Angel is supporting the event by becoming a sponsor.” Not only will The Media Angel be supporting the awards event through sponsorship of the welcome drinks, but we will also be supporting our very own client Cardiff Airport, who is nominated for an award within the tourism and destinations category. The awards have always been an exciting event for us; last year with the help of our media planning and buying expertise, our client Swansea University won an award for their outstanding undergraduate recruitment campaign! This year’s event will be held at St David’s Hotel in Cardiff Bay on 10th October 2014. Good luck to all the finalists! We look forward to seeing...