The best of our 2015

We had the best time in 2015. It certainly was a fantastic year for us at The Media Angel.

The last 12 months were filled with so many highs it has been difficult to pick our favourites, however we have managed to select some of our best moments:

 

  • At the very top of the list has to be our win at CIM Canmol Marketing Excellence Awards 2015. As the only media planning and buying agency to win across Wales at this event, we were extremely proud of our reward for helping client Ty Hafan achieve returns of over 300%. Our efforts in helping Ty Hafan obtain these returns on a limited budget were described as “simply brilliant” by the judging panel.

 

  • We were delighted to help Cardiff Airport successfully launch Flybe, their newest airline to the south Wales market. We implemented a large campaign for Flybe securing sponsorship of the weather on all major South Wales radio stations. We also ensured Flybe’s message could be seen at many high footfall areas in South Wales including Swansea, Cardiff, Bridgend, Newport and Pontypridd train stations and St David’s 2 Cardiff among many others! Flybe is Europe’s largest regional airline, promoting 14-routes from Cardiff, including three brand new routes to Cork, Munich and Milan. With our assistance, passenger growth at Cardiff Airport has increased by 13% compared with 2014.

 

  • Similarly, our campaign for Vueling which involved sponsorship of ITV Wales Cymru weather and Vueling Cardiff Bay Beach contributed to the success of the airline at Cardiff Airport. Such success has resulted in confirmed extra capacity for summer 2016. Following the best summer in four years for the Spanish airline at Cardiff Airport, Vueling has already announced extra flights on all four routes to Barcelona, Malaga, Alicante and Palma Majorca in 2016 offering, 31% increase in seat capacity between April and October for the summer ahead.

 

  • We were also very happy to see our client Swansea University win a CIM Canmol award for a 2nd time with their Undergraduate recruitment campaign, Making Waves. We were delighted to be a part of organising this fully-integrated marketing campaign; seeing their new TV advert amongst programmes such as Made in Chelsea and The Only Way is Essex were particular highlights for the team. We were also lucky enough to see the advert first-hand at London’s O2 Arena before One Direction came to the stage.

 

  • We’ve loved helping Swansea University promote their beautiful new state of the art, multi million pound Bay campus this year with some bespoke targeted campaigns to ensure the campus stands out.

 

  • This year was a particularly successful one for us on the tender front! We managed to secure contacts on a number of competitive tender pitches against several local agencies, winning the opportunity to work with Swansea Council and the Swansea City Tourism team on their ‘Swansea Bay Moments’ campaign (an exciting campaign extending into some of the UK’s biggest cities). We also won the opportunity to work with the South Wales Fire & Rescue Service on their summer drowning prevention campaign. We were delighted to welcome some brand new clients to our portfolio including Festival Park and ACT Training. We’ve made some lovely friendships with many fantastic organisations.

 

  • We were involved in some inspiring human rights campaigns including The Children’s Commissioner for Wales ‘Beth Nesa’ project. We were asked to help the Commissioner launch the biggest survey on Children’s Rights in Wales to adults across the country after a successful campaign with them in 2014. The campaign created a fantastic response with large numbers, higher than expected, participating in such an important cause.

 

  • We have also been helping to promote some very important health messages to the people of North Wales. Gwynedd Council approached us for some assistance in encouraging people; particularly youths aged 16 – 24, to quit smoking. To tackle this brief we made sure we made use of some highly targeted digital platforms around No Smoking day, ensuring the message appeared to the relevant audience at an especially relevant time.

 

  • We’ve enjoyed helping to raise awareness of some great new skills organisations such as Welsh for Adults and ACT Training. Look out for their campaigns on learning Welsh and apprenticeships scheme across Cardiff, Bridgend and the Valley this January. Similarly, we continued to promote Coleg Y Cymoedd’s advice days throughout the year after carrying out student research to ensure the advertising was appearing in exactly the right places.

 

  • Helping to launch GoAir, Wales’s largest trampoline super park has definitely been another very exciting project! We are so proud to say we were heavily involved in this launch implementing an exciting radio promotion alongside a successful VoD, digital and print campaign. Thanks to the success of this launch several more super park sites have been announced to open this year across the UK which we are busy working on.

 

  • Every year we thoroughly enjoy working with client Spacefitting furniture, and 2015 was definitely no exception! As well as continuing to ensure Spacefitting receive coverage in targeted magazines around interior features, we assisted in the promotion of their bespoke event, where they were keen to flaunt their stunning new showroom displays, expertly designed by husband and wife team Steve and Claire Bloom.

 

  • The National Trust also returned to us this year for assistance in promoting their brand and beautiful portfolio of properties across Wales during the busy Christmas period.

 

  • We had great fun last year sponsoring the drinks receptions at some of the industry’s highest profile events including the CIM Canmol Awards and the Cardiff Life Awards.

 

  • There were a number of new advertising opportunities arriving in Cardiff in 2015, and we chose to lead by example and advertise with some of these brand new formats. We were one of the first brands in Wales to run our own advertising campaign on the new quality HD digital screen on Newport Road; one of the very first brands to take advantage of this high impact new format.

 

  • We also secured ourselves some targeted adverts in some high profile, relevant publications across Wales These publications included the Western Mail top 300 businesses in Wales supplement and the Business Insider’s Top 100 Welsh brands.

 

  • Ending on a particular high at the end of the year was the news that our contribution helped Cardiff Airport enjoy a brilliant 12 months. They recorded October as their fastest month for growth in 2015 with an increase of 62% compared to the same month last year. There was also 21% passenger growth in September, 32% in November and 52% in December.

 

  • Finally, we ended the year doing something incredibly rewarding for us. Our team took part in Ty Hafan’s Christmas Pantomime ‘Peter Pan’. Making the children at Ty Hafan giggle and smile was the perfect end to an amazing year.

 

We are really keen to say a HUGE thank you to each and every one of our clients for your continued encouragement and support throughout the year! We’re looking forward to continuing this work with you in 2016 and fulfilling your campaign objectives to make this year even better than the last!

So what’s next for 2016?

We expect 2016 to be just as exciting. We have just this week been announced as finalists in both the Creative and Professional Services categories at the Cardiff Regional Awards 2016, up alongside some prestigious Welsh brands. Thank you so much to everyone who voted to get us up there!

We also have lots of different projects on the horizon and will be getting involved at numerous different awards events throughout the year; Alison is particularly looking forward to being a part of the judging panel at the Cardiff Life Awards this March. We are also looking to expand our team with some new recruits; enhancing our offering existing and new clients with some additional skills! We love to select the best solutions for all kinds of marketing briefs, so make sure you get in touch with us. We’ll help you over deliver on your objectives and together achieve fantastic results.

The Media Angel win a prestigious Marketing Award!

This year’s CIM Canmol: Wales Marketing Awards was a particularly exciting one for us at The Media Angel. Not only were we delighted when we received the news in October that our work with amazing client Ty Hafan had been nominated for an excellence award in the Life Sciences category, we are also incredibly proud and absolutely delighted to announce that we were successful in winning this award! Ours was the only media planning and buying agency successful in winning at this year’s ceremony.

Our work with Ty Hafan on the Legacy campaign was described as “simply brilliant” by the judging panel, who were extremely impressed by the results generated. The campaign created returns of over 300% for the charity, achieving over £360,000 in pledges on a small budget of just £12,000.

Our team worked so hard to implement a hugely successful yet cost effective campaign using a mix of new and traditional media platforms including video on demand for the first time, print and direct mail. Campaigns were put forward based on their creation and delivery of innovative and effective marketing campaigns delivering outstanding results.

“We couldn’t be more thrilled and excited to have won a Canmol 2015 award for our work with our wonderful client  Ty Hafan. I am so proud of this project, helping such a great organisation and important cause receive returns of over 300%. We are delighted to have been rewarded recognition for our work; winning an excellence in marketing award across Wales is absolutely amazing. It’s wonderful to win an award for doing what we love” (Alison Debono, Managing Director at The Media Angel)

As well as being award winners at this year’s event, we were also sponsors of the drinks reception where we welcomed guests at the Ricoh Suite, Cardiff City Stadium with a complementary drink adorned with some of our branded ‘The Media Angel’ glass charms.

We are so proud to have been up alongside some of Wales’ leading brands and would love to extend our congratulations to all the nominees and winners including client Swansea University, DS Smith, JamJar PR and Arriva Trains Wales among other great organisations. Each continues to set the standard for excellence in marketing in Wales.

This year’s winners:

New Marketer of the Year – Sophia Al Janabi (DS Smith)
Life Sciences – The Media Angel – with Ty Hafan
Education & Training – Swansea University
Tourism, hotels, leisure, place & destination marketing, travel and transport – Arriva Trains Wales
Technology and Energy – DS Smith
Social Economy – The Wallich
Food drink, retail & FMCG – Marketing Clarity with IEAT
Arts, Heritage & Creative Industries – Equinox with CADW
Professional Services – JamJar PR with Pedalcover
Outstanding Contribution – Richard Houdmont

We’ve made the finals for a CIM Canmol Marketing Award

We are so thrilled by the news that we have been shortlisted for a 2015 CIM Canmol Marketing Award for our work with children’s hospice charity Tŷ Hafan! The Chartered Institute of Marketing hosts Canmol every year; dedicated to celebrating excellence in Welsh Marketing.

The business and marketing experts on the panel at Canmol felt our work with Tŷ Hafan; helping them raise crucial awareness of the amazing work they undertake for children with life limiting illnesses was worthy of an award nomination.

Tŷ Hafan offers comfort, care and support to life-limited children, young people and their families in the hospice, in the community and in their home so they can make the most of the time they have left together.

Tŷ Hafan established an Individual Giving team in 2012 to generate sustainable income from individuals. Legacies has become a key income stream for Tŷ Hafan, generating around 70% of annual Individual giving income over the past few years. We have been working with the charity since 2014 to help devise, buy and implement their media plans across all projects, including the Legacy promotion.

The campaign focused on how Tŷ Hafan helps life-limited children to leave their priceless mark on the world, and encouraged people to leave their own mark on the world too through leaving a gift in their Will. ‘Leave your Mark’ was the key message to promote this campaign.

We are extremely proud of the fantastic results the campaign achieved from using a simple mix of new digital media in the form of VOD with ITV Player and more traditional, methods such as print, magazines and direct mail. The campaign proved that by using the right mix of new and traditional media, amazing results can be delivered within an affordable cost.

We found this project extremely rewarding, as its outcome has made a real difference to life-limited children and their families in Wales. The campaign contributed to increasing the number of donations the charity needs to be able to continue with their outstanding work. The campaign delivered an overwhelming 300% more than the proposed target, generating on average £360,000 which will go a long way in helping Tŷ Hafan continue to do the brilliant work that they do.

We’d love to send our huge congratulations to all of the finalists, especially to clients Swansea University and Swansea Bay!

We’re also proud to be sponsoring the drinks reception at this year’s Canmol Awards on 6th November for a second year. We are very much looking forward to welcoming all guests with a glass of bubbly to start the evening off to what we are sure will be a great event!

Front row seats at the CIM Canmol Marketing Awards 2014

The Chartered Institute of Marketing’s ‘Canmol’ awards took place last Friday at Cardiff Bay’s St David’s Hotel; announcing 8 companies’ marketing campaigns as well deserved winners of the prestigious awards. The Media Angel attended and presented our full support for the event finalists and winners through sponsorship of the reception welcome.

The successful marketing teams of this year’s ceremony were chosen from an array of Welsh organisations across all sectors; from big renowned Welsh brands to those smaller SME’s and local businesses. Each category winner thoroughly deserved this recognition and celebration of their hard work, creativity and innovative marketing strategies which produced fantastic business results!

Some of this year’s fabulous category winners included Cardiff’s leading provider of commercial legal services Capital Law, Welsh pastry manufacturers Peter’s Food, Swansea Council’s Visit Swansea Bay, Llantrisant based manufacturer of thermal desorption products Markes International, and S4C! The inspirational new marketer award was presented to Irene Hammond, designer of the ‘Show me Where’ communication application; an exciting new pain communication tool for children with autism and speech disabilities.

Once again, the benchmark for Welsh marketing excellence has been set by CIM’s choice of winners. The standards remain extremely high for Welsh marketing, and it is clear that Welsh businesses should be immensely proud of their achievements in such a quality, competitive industry.

CIM Wales Canmol Marketing Awards 2014 - The Media Angel

 

The Media Angel had a fantastic night at the awards and would like to congratulate each and every one of the finalists for their outstanding achievements in marketing. We are already excited for what next year’s events have to bring!

The Media Angel proudly supports this years CIM Canmol Wales Marketing Awards!

The Media Angel is a proud partner of the CIM Canmol Wales Marketing Awards this year.

This is a really exciting opportunity for The Media Angel, and we are delighted to have our brand and name affiliated with such a prestigious event in the Welsh marketing calendar! 

The Canmol Awards praise those individuals, teams and companies who have demonstrated real marketing excellence in Wales and we are thrilled to become strong associates with this event.

The award nominees will be judged on their planning, innovation, delivery and execution, and will be assessed on their campaign’s effectiveness and return on investment. The awards celebrate only the very best in the Welsh marketing industry and showcases Wales’ finest talent in implementing effective and successful marketing campaigns.

Richard Houdmont of the Chartered Institute of Marketing expressed his joy at the partnership, stating 

“The Canmol: Wales Marketing Awards are a celebration of marketing excellence and CIM is delighted that The Media Angel is supporting the event by becoming a sponsor.”

Not only will The Media Angel be supporting the awards event through sponsorship of the welcome drinks, but we will also be supporting our very own client Cardiff Airport, who is nominated for an award within the tourism and destinations category.

The awards have always been an exciting event for us; last year with the help of our media planning and buying expertise, our client Swansea University won an award for their outstanding undergraduate recruitment campaign!

This year’s event will be held at St David’s Hotel in Cardiff Bay on 10th October 2014. Good luck to all the finalists! We look forward to seeing you there.

Award-winning month for Swansea University!

The Media Angel helps Swansea University achieves award-winning results with student recruitment campaign.

It’s been a fantastic month for our clients Swansea University who won University of the Year at the What Uni Student Choice Awards 2014; what an amazing achievement! 

On top of this, they have also been shortlisted for the Heist Awards for their Making Waves Student Recruitment Campaign, so fingers crossed for another win.

We have helped Swansea University with their media planning and buying on their ‘Making Waves’ campaign for the last 2 years, the campaigns include outdoor, online, radio, press and social media.

Of course we can’t forget to mention their victory at the Varsity 2014, beating Cardiff Uni 19-15. An amazing achievement for Swansea all around.

Take a look at our blog

Keep up to date with the latest industry news

By using this site you accept the Terms of use | Privacy policy | Cookie policy | Sitemap

Ⓒ The Media Angel Ltd 2024. All rights reserved.