New clients this Spring

New clients this Spring

It has been an exciting and busy few weeks here at The Media Angel and we are absolutely thrilled to announce that we now have several new clients on board – Air Malta, Plaid Cymru and The British Science Association. Air Malta was keen to promote their weekly direct flights from Cardiff to Malta including the free 20kg of hold baggage. With our existing experience working with Cardiff Airport and the airline sector combined, we are confident that our recommended media mix will deliver great results. Plaid Cymru wanted to raise awareness of their Election Campaign and decided to run with some excellent out of home advertising in a prime Cardiff City Centre location. Here we maximised the flexibility of the out of home digital format by running several different messages across the duration of the campaign to raise awareness on specific days. The British Science Association would like to tell everyone about the British Science Festival 2016. Hosted by Swansea University, the festival will take place between 6th and 11th September and will feature a diverse programme of talks, debates, performances and activities. We are helping them with a mix of Radio, experiential and out of home advertising. We love to select the best solutions for all kinds of marketing briefs, so make sure you get in touch with us. We’ll help you over deliver on your objectives and together achieve fantastic...
The best of our 2015

The best of our 2015

We had the best time in 2015. It certainly was a fantastic year for us at The Media Angel. The last 12 months were filled with so many highs it has been difficult to pick our favourites, however we have managed to select some of our best moments:   At the very top of the list has to be our win at CIM Canmol Marketing Excellence Awards 2015. As the only media planning and buying agency to win across Wales at this event, we were extremely proud of our reward for helping client Ty Hafan achieve returns of over 300%. Our efforts in helping Ty Hafan obtain these returns on a limited budget were described as “simply brilliant” by the judging panel.   We were delighted to help Cardiff Airport successfully launch Flybe, their newest airline to the south Wales market. We implemented a large campaign for Flybe securing sponsorship of the weather on all major South Wales radio stations. We also ensured Flybe’s message could be seen at many high footfall areas in South Wales including Swansea, Cardiff, Bridgend, Newport and Pontypridd train stations and St David’s 2 Cardiff among many others! Flybe is Europe’s largest regional airline, promoting 14-routes from Cardiff, including three brand new routes to Cork, Munich and Milan. With our assistance, passenger growth at Cardiff Airport has increased by 13% compared with 2014.   Similarly, our campaign for Vueling which involved sponsorship of ITV Wales Cymru weather and Vueling Cardiff Bay Beach contributed to the success of the airline at Cardiff Airport. Such success has resulted in confirmed extra capacity for summer 2016. Following the best summer...
Flybe launch 11 new routes from Cardiff Airport

Flybe launch 11 new routes from Cardiff Airport

At The Media Angel this month, we are super excited to be involved in the launch of Flybe from Cardiff Airport. Flybe have chosen Cardiff Airport as their new base, bringing to Wales 11 new routes to several European destinations this summer. Cardiff is set to connect with some of Europe’s most beautiful cities; including Cork, Dublin, Edinburgh, Faro, Glasgow, Munich, Milan and Paris from as little as £24.99 one way. This is great news for Welsh residents and holidaymakers alike, who will see over half a million extra seats available from Cardiff, along with the creation of over 50 new jobs. Lord Rowe-Beddoe, Chairman at Cardiff Airport, commented on the move, saying: “Our customers want greater choice in routes, more frequent services and better value flights. This new Flybe base is most welcome news for our passengers as it will bring new destinations and increased services from a popular great-value airline, as well as creating opportunities to encourage more visitors to come to Wales.” Cardiff Airport is currently working with The Media Angel to launch the new Flybe routes to the people of South Wales. From 16th March an exciting, multichannel integrated launch campaign will begin to push these great value fares, and spread the word about the ever improving connectivity of Wales to the world. Get in touch with The Media Angel for more information about multichannel advertising campaigns, and the huge potential of some fantastic marketing opportunities. Call 02921 320 300 or email...
The Media Angel launch new Thomas Cook campaign

The Media Angel launch new Thomas Cook campaign

The Media Angel is delighted to launch a new marketing campaign for popular airline Thomas Cook. Fresh for the upcoming summer months, the campaign will be promoting direct flights from Cardiff Airport to several fantastic holiday destinations.  The two-week promotion includes a media mix of radio airtime, outdoor formats, with 6 sheets and bus advertisements, as part of a national multi channel campaign, promoting Thomas Cook’s ‘Real Good Times’ message. Alison Debono, MD of The Media Angel said:  “This is such a lovely feel-good campaign for us to work on – everyone loves a holiday. The beautiful, bright and colourful artwork will appear on high presence formats across south and west Wales and an energetic radio campaign will showcase the several fantastic destinations to fly direct from Cardiff Airport.  There should be ‘no stopping’ people booking their summer holidays this year! We can’t wait to see the results.”  Thomas Cook operates regular direct flights from Cardiff to some of the world’s most popular tourist destinations: Menorca, Tenerife, Zante, Rhodes, Reus, Larnaca, Ibiza, Dalaman, Lanzarote, Palma, Tunisia and Antalya. Book now! Looking to launch a multi channel integrated campaign? Get in touch with The Media Angel to secure high impact advertising space across your chosen area...
Cardiff Airport & Vueling sponsors ITV Wales Weather for a second year

Cardiff Airport & Vueling sponsors ITV Wales Weather for a second year

Cardiff Airport and Vueling Airlines are delighted to be sponsoring ITV Cymru Wales Weather for the second year running. ITV Sponsorships remain a hot property in the advertising market with around 90% of adults in the Wales region regularly watching ITV.  The scale and reach of such a promotion is difficult to rival and offers both Cardiff Airport and Vueling Airlines a truly unique platform for engaging with Welsh viewers. Alison Debono, Managing Director of The Media Angel stated: “I am delighted that Cardiff Airport and Vueling Airlines are continuing their sponsorship of ITV Cymru Wales Weather. Both clients were extremely impressed with the success of their sponsorship last year, seeing a spike in sales instantly and were therefore understandably eager to keep hold of this sought after, high profile media platform”. Alison continued: “Cardiff Airport and Vueling Airlines were our very first clients to secure a key sponsorship on ITV, and the fact that the client has found the platform so valuable to their marketing makes us as a team feel extremely proud”. On the back of customer feedback and increased sales, Spanish airline Vueling put flights to Alicante, Malaga, Palma Majorca and Barcelona on sale earlier to catch eager Welsh travellers. They have decided to continue this opportunity for a second year with prices from as little as £24.99 one way! The ITV sponsorships team have also expressed their delight with Cardiff Airport and Vueling Airlines’ sponsorship, and believe ITV Cymru Wales Weather’s trusted and informative service will again prove extremely beneficial to the overall success of the campaign. Contact The Media Angel for more information on...

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