National Botanic Garden of Wales increase family figures by 63%

National Botanic Garden of Wales increase family figures by 63%

New attractions at the National Botanic Garden of Wales (NBGOW) targeted at families with children coupled with an integrated marketing campaign across the summer has really helped drive figures. The newly opened Butterfly House (Plas PiliPala) and other activities for children including zorbing, trampolining, a straw bale maze and large games were used in an advertising and marketing campaign that comprised of: Bus streetliners, 6 sheets and vinyls in Cardiff and Swansea; a sponsorship on Heart Radio which allowed for key messages to be broadcast to a family listenership across South and West Wales, a promotional video which was posted online on NBGOW website and also integrated into a quiz and competition on Wales Online. These highly interactive elements online helped to bring the campaign to life, generating 444 competition entries to win family tickets to NBGOW and really made the garden a talking point through social media posts on Facebook and Twitter. These on-line elements were backed up by a campaign of skins and banners on mobile to reiterate the message to a targeted audience. This continued with a sponsorship of the “Whats On” pages on Swansea Evening Post. Combined, this all heightened NBGOW’s profile as a day out attraction for families whilst maintaining and growing their more traditional visitor. This highly visual campaign started in June and proved that a multimedia advertising campaign on a relatively small budget can really work for example. Across July there were 30% more families with children than in July the previous year. Overall the summer saw their figures soar from 30,308 in 2015 to 38,948 in 2016 a 28.5% increase. Furthermore,...
Thank you Swansea Council for choosing us as your agency!

Thank you Swansea Council for choosing us as your agency!

What a fantastic summer it has been for The Media Angel this year! Our team has been exceptionally busy nurturing existing client campaigns and growing new client friendships across the summer months; and as we end one season into another we have a hugely exciting project to report on. We are delighted to announce that following an exacting procurement process, The Media Angel  have been awarded the contract to be the supporting media agency  for Swansea Council’s Tourism Team during this year’s  campaign named ‘Swansea Bay Moments’. This is an outdoor campaign that will extend into some of the UK’s largest cities, including Liverpool, Manchester, Birmingham and London. After going through the procurement process for the project, our team received the amazing news that we had been successful. Alison Debono, Managing Director at The Media Angel was delighted with the news that her team had submitted the successful bid; “I am so very proud of my team! We have all worked extremely hard on this project, making sure we could deliver a great and successful campaign for excellent value. We really couldn’t be more thrilled with this win. The team at Swansea Council have produced some award winning campaigns, and we are all very excited to be working with them”. The campaign is due to start at the beginning of October this year; and aims to invite visitors from across the UK to come and visit Swansea Bay. Visitors will be encouraged to make and share ‘moments’ from their Swansea Bay adventure. Steve Hopkins,  Tourism Team Manager said “We’re particularly looking forward to beginning this Autumn’s campaign as we’re ...
South Wales Fire & Rescue Service appoint The Media Angel for Summer Campaign

South Wales Fire & Rescue Service appoint The Media Angel for Summer Campaign

South Wales Fire and Rescue Service (SWFRS) and the RNLI have chosen our team at The Media Angel to help them launch their ‘Get a taxi, not our boat’ campaign starting this week! The aim of this campaign is to raise awareness about the high number of accidental drowning incidents that occur throughout South Wales; particularly after victims have consumed heavy amounts of alcohol. The campaign will aim to encourage people to make their way home more safely after a night out and avoid risky areas where both fatal and non-fatal drowning incidents can occur. The South Wales Fire and Rescue Service and the RNLI had been searching for an agency to help bring the important message about drowning prevention and water safety to the people of South Wales in a fun and engaging way while also proving to be best value after biding through the Fire and Rescue Service Procurement process. Managing Director of The Media Angel, Alison Debono has expressed her delight at the news; “We were thrilled to hear the news that the South Wales Fire and Rescue Service and the RNLI had decided upon us as their chosen marketing agency! I am immensely proud of my team for winning this fantastic and hugely important pitch for the Fire and Rescue Service in conjunction with the RNLI.”   “We couldn’t be happier about helping these two amazing services drive home their vital message about avoiding risky behaviour around water and respecting the dangers. We are excited about getting this campaign underway, and are really delighted to be working with such a fantastic team of people”. The...
The Media Angel spreads the word about Tŷ Hafan’s Will Offer

The Media Angel spreads the word about Tŷ Hafan’s Will Offer

Gifts left in Wills change lives. For Tŷ Hafan they are vital in providing care and support to children with short lives and their families all across South Wales. Luca Pucella is a happy, energetic seven-year-old with an infectious laugh and wicked sense of humour. He brings lots of colour to the lives of his family and is a popular pupil at his school in Bridgend. But what makes Luca different to other boys his age is that he suffers from a rare, life-limiting condition called ROHHAD syndrome. He is the only person in Wales to suffer from the incurable condition. We are privileged to help Tŷ Hafan support children such as Luca and his family, with their ‘Write a Will’ campaign to raise donations left in Wills. Angelo, Luca’s dad, said: “When Luca was first diagnosed we felt very much on our own. “He has had a host of problems including repeated respiratory arrests. It’s really difficult seeing him in intensive care and Luca has probably been in every bed in the paediatric emergency unit at Heath Hospital.” The family felt a sense of relief when they were referred to Tŷ Hafan in 2010, and have benefited greatly from the charity’s support. We helped implement their mixed-media campaign, consisting of ad inserts and editorial in highly circulated press titles, online display ads and printed pharmacy bags across South and West Wales. The campaign promotes the ‘Write a Will’ offer, running between 11-22 May 2015. A team of solicitors has agreed to write Wills for Tŷ Hafan by making a suggested donation of £50 for a Simple Will, or...
Flybe launch 11 new routes from Cardiff Airport

Flybe launch 11 new routes from Cardiff Airport

At The Media Angel this month, we are super excited to be involved in the launch of Flybe from Cardiff Airport. Flybe have chosen Cardiff Airport as their new base, bringing to Wales 11 new routes to several European destinations this summer. Cardiff is set to connect with some of Europe’s most beautiful cities; including Cork, Dublin, Edinburgh, Faro, Glasgow, Munich, Milan and Paris from as little as £24.99 one way. This is great news for Welsh residents and holidaymakers alike, who will see over half a million extra seats available from Cardiff, along with the creation of over 50 new jobs. Lord Rowe-Beddoe, Chairman at Cardiff Airport, commented on the move, saying: “Our customers want greater choice in routes, more frequent services and better value flights. This new Flybe base is most welcome news for our passengers as it will bring new destinations and increased services from a popular great-value airline, as well as creating opportunities to encourage more visitors to come to Wales.” Cardiff Airport is currently working with The Media Angel to launch the new Flybe routes to the people of South Wales. From 16th March an exciting, multichannel integrated launch campaign will begin to push these great value fares, and spread the word about the ever improving connectivity of Wales to the world. Get in touch with The Media Angel for more information about multichannel advertising campaigns, and the huge potential of some fantastic marketing opportunities. Call 02921 320 300 or email...

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