Global to acquire Exterion Media

Global to acquire Exterion Media

Radio group Global has made a binding offer to acquire Exterion Media just weeks after snapping up fellow OOH (out-of-home) companies Primesight and Outdoor Plus in a double deal. The purchase will help the media organisation bulk up its newly-formed OOH division, Global Outdoor. In the UK, Exterion boasts an estimated 20% share in the sector. They hold the lucrative £1.1bn Transport for London (TfL) advertising contract for the London Underground and rail networks. Current chief executive Leon Taviansky will transition with the business to Global Outdoor, which it has been announced will be overseen by Stephen Miron, Global’s group chief executive. Miron said the acquisition complemented its two most recent buys. “The incredibly positive reaction we have had to the news of our entrance into the OOH sector only reaffirms our belief and excitement about the opportunities within the outdoor market,” he said. “Exterion has a great track record in the UK and across Europe and we look forward to working with the team to develop the business further.” ‘Heavily investing’ in digital sites The LBC, Heart and Smooth Radio owner now has three prime OOH estates that will help it flex its muscle against giants like JCDecaux and Clear Channel. Global previously suggested that digital OOH will become an increasingly important part of its business, saying it would “heavily invest” across Primesight and Outdoor Plus’ portfolio to up the number of digital sites it owned. On the radio side, Global has already doubled down on programmatic with its audio exchange platform DAX. The ‘perfect fit’ Exterion is also responsible for the OOH inventory across the other three metro systems in the...
JCDecaux wins contract for the two largest UK shopping malls

JCDecaux wins contract for the two largest UK shopping malls

JCDecaux announces that it has won the contract for the in centre advertising at Westfield London and Westfield Stratford City. They are the premium retail, shopping and leisure destinations in London. Ranked number one and two for mall retail spend in the UK. The contract follows a competitive tender and is for a term of 8.5 years. They will take over the contract in November and will manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment. With the addition of Westfield London and Westfield Stratford City, their portfolio will now cover all 25 of London’s top retail zones (source CACI). Westfield London and Westfield Stratford City deliver 52 million digital weekly viewed impressions (source: Route 27). “JCDecaux’s expertise in selling the London and international luxury audience means they are ideally placed to share our vision for the Westfield London and Westfield Stratford City advertising portfolio. JCDecaux brings the scale, digital expertise and data insight to understand our audience and to develop our offer further. This partnership with JCDecaux will give advertisers a new opportunity to reach influential and affluent audiences at multiple touchpoints in London and will benefit Westfield shoppers with relevant and engaging advertising content on the screens.”Paul Buttigieg, Director of Commercial Partnerships, Shopping Centre Management, Unibail-Rodamco-Westfield “This win cements JCDecaux’s position as the number one in mall advertising in the UK and the leading provider of digital screens in all the major retail areas of London. Westfield centres offer a premium proposition with premium retailers and a premium audience and the new digital screens will make it a powerful proposition for advertisers...
Adshel Live becomes UK’s largest DOOH network

Adshel Live becomes UK’s largest DOOH network

Clear Channel UK’s Adshel Live becomes the largest digital out-of-home network in the UK.  Over 1,500 digital roadside 6-sheet screens. Located in busy retail and leisure hotspots in major towns and cities including London, Birmingham, Bristol, Glasgow and Liverpool. This premium network is primed to influence consumer spend and deliver Activation campaigns at scale. Fitted with the latest digital and mobile technology. Adshel Live provides endless flexible planning and creative opportunities for brands to find the audience moments that matter. 72” HD, sun light visible screensFlexibility to run day and day-part specific activityTechnology enables multiple copy updates and location, time and data-driven dynamic contentFeatures mobile connectivity including Beacon technology How can Adshel work for you? Give our team an email at info@themediaangel.co.uk to find...
How are people using media in 2018?

How are people using media in 2018?

Attest’s media consumption report 2018 is a survey of 1,000 people taken in July 2018 to compile a report on the habits of UK consumers. What’s their verdict on some of the biggest platforms? Television  86.8% of Brits report watching more than one hour of television every day, a rise from 82% in 2017. When it comes to streamed and on-demand television, use has risen dramatically since 2017. Women tend to watch more streamed television than men, with 75.7% of female respondents tuning in for at least one hour per day, versus 64.1% of men. Londoners are more likely to tune into Netflix, Amazon Prime or similar for 1-2 hours every day (47.7%) The ITV Hub app ranked as the second most downloaded iPhone app of May 2018. Music Streaming The most popular paid-for music streaming service is Spotify (35.1%). However, Apple Music (27%), Youtube (25.3%) and Amazon Music (19.7%) are close behind. News Media Younger generations seem to be more interested in newspapers than older generations, with 37.7% of those aged over 40 admitting they do not read a printed newspaper on a regular basis, compared to just 23.2% of under 40s. Magazines Digital Media Digital advertising grew at its fastest rate for nine years in 2016. But how are consumers using social media? Source: Attest Media Consumption If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Swansea’s going digital!

Swansea’s going digital!

Swansea has become the first Welsh city to benefit from free ultrafast wi-fi and phone calls The free ‘InLinkUK from BT’ service, which already has more than 148,000 subscribers across the UK, has just found its first home in Wales, in the heart of Swansea. This latest city launch brings exciting new opportunities for brands to target consumers in some of Swansea’s busiest areas. The first 11 InLinks have been installed in and around Swansea’s city centre and will provide ultrafast wi-fi speeds of up to one gigabit per second (1Gbps), the fastest free public Wi-Fi service available in the UK. The InLinks also provide free phone calls to UK landlines and mobiles, rapid mobile device charging, the BT Phone Book app, as well as easy access to charity helplines. The first of the fully-accessible InLinks have recently gone live on Princess Way and Castle Street, with further activations expected in the coming weeks.  Since the first InLink was launched in June last year, they have saved people more than £660,000 in free calls, with 50,000 calls being made on average every week across the UK. Swansea Council leader Cllr Rob Stewart said: “This is great news for the public and local businesses. The exciting addition of the InLinks – with their free high-speed public Wi-Fi to Swansea’s streets matches perfectly our ongoing work to transform the city centre into a vibrant and bustling location for business, leisure and living. We want to increase the number of people working and living in Swansea – and our InLink network will be a big help.”“Digital ambition is at the forefront of...