ITV reports drop in ad revenue.

ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016. However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017. Supermarkets, banking, retail, finance, and food sectors decreased their spend. Entertainment, leisure, cars, cosmetics and household goods continued to spend. Production revenues helped its pre-tax profit rise 4% to £847m. With ITV’s production business continuing to gain in strength, overall revenues rose by 3% to £3.06bn. However, with an audience growth for Video On Demand of 42%, digital advertising demand has contributed to an increase in revenue of 23% to £231m. If you are interested in incorporating TV advertising or any video on demand into your media campaigns, please contact one of our award-winning team members on 02921 320 200 or Standout@themediaangel.co.uk so we can help deliver the results you are looking...
Go Air Trampoline Park has landed in Manchester!

Go Air Trampoline Park has landed in Manchester!

We’ve been extremely busy over the last couple of months, helping Go Air launch Manchester’s biggest trampoline super park. We started working with Go Air early in 2015 with the launch of the first site in Cardiff in October 2016. Manchester is Cardiff’s black-and-yellow sister venue, and we’ve been working hard to implement a high impact launch campaign to a wide audience in this location. With 200 wall to wall trampolines, battle beams, giant air bag and bounce basketball Go Air in Manchester has something for everyone. The park even hosts fitness classes and is available for public birthday parties. Go Air were keen to target all adults including families with children and teenage groups to raise awareness of the park’s opening over the Easter break. The team required our expertise on effectively reaching their audience in the right places at exactly the right time, through the most cost effective means. We put together a targeted campaign that included airtime on popular Manchester radio stations Capital North West and Key 103, along with a Drive Time promotion on Capital to build anticipation and excitement around Manchester’s largest trampoline park. Click here to see Capital North West hosts Rob and Wingman at Go Air Manchester. In order to be precise in reaching families with children we included adverts and a competition in the Manchester edition of the Primary Times which is distributed to Primary schools and families specifically. To ensure we were remaining targeted and producing minimal wastage we took advantage of the precise geo-targeting technologies provided by ITV Player. We ran a campaign delivering impressions to all adults with children...

Caring Children’s Charity Chooses Caring Media Agency

The team at The Media Angel are delighted to kick-start 2015 with a new client; leading children’s hospice charity Tŷ Hafan – one of the UK’s top paediatric palliative care charities, based in Sully, South Wales. One of the key objectives at The Media Angel is to work with organisations that make a real difference to people’s lives. Starting this month, The Media Angel is helping to promote the opportunity to bequeath Tŷ Hafan a legacy gift in your Will. Since 1999, Tŷ Hafan has helped over 600 Welsh families with children to make the most of their precious time left together, and one in five of the children Tŷ Hafan support is cared for thanks to the gifts that have been left in Wills. Alison Debono, Managing Director of The Media Angel said:  “I feel really privileged to be working with such an amazing organisation such as Tŷ Hafan . The work they do is unbelievable and makes a huge difference to families who must be going through such a hard time.” This marketing campaign consists of a mix of innovative video-on-demand advertising using ITV Player, targeting adults across Wales, and print adverts across highly circulated press and magazine titles to help share and raise awareness of the amazing work that Tŷ Hafan does. Alison added: “We wanted to make sure that the right media platforms were used for their precious budget, and we are confident the campaign will get to the right people across the right areas.” Laura Barlow, Legacy and In Memory Fundraiser from Tŷ Hafan said: “It’s been great working with Alison and her team at...

Sky AdSmart enhances its highly targeted services…

Great news for small, niche and local businesses! From this month, advertisers will be able to deliver television adverts into Sky homes on an area postcode basis. Advertisers can now be even more specific in targeting audiences; basing delivery on the first two letters of a postcode in addition to the existing location based targeting offered by Sky. Whereas location based targeting allowed advertisers to select audiences based on TV regions or metropolitan areas such as Cardiff, Manchester or London, this new system is highly specific and therefore extremely cost-effective for businesses. This type of specificity hugely minimises wastage and allows advertisers to talk directly and efficiently to preferred audiences. This is fantastic news for smaller businesses who might have previously considered television advertising too expensive with too much wastage for their media budgets. Allowing more accurate targeting is designed to encourage more brands to enter the TV advertising market and take greater control over their campaign budget. Sky AdSmart works by tailoring the content of TV ad breaks according to household profiles and locations. This makes television advertising far more accessible for smaller organisations with precious media budgets, local businesses and those that cater to highly specific, niche audiences. New developments to the AdSmart service will include targeting via attributes such as ‘pet ownership’ and advertisers will be able to fine tune their targeting further by creating their own custom audiences using their customer data. If you would like to find out more about how you could get your brand and business onto TV contact The Media Angel today. Reaching your highly specific audiences, in the comfort of...
How TV apps are fuelling ‘valued time together’ for the family

How TV apps are fuelling ‘valued time together’ for the family

The opinion that technology has a negative impact on family life has been turned on its head in a new collaborative research report from OMD UK and Time Inc. UK. The ‘future of families’ report finds 78% of families believe technology has brought them closer together, rather than cause disruption. The Goggle Box Effect TV apps with the ability for on-demand / catch-up streaming and remote recording, not only allow families to better plan specific times together, but also fuel conversations around a range of TV programming. Mobile devices means family members no longer need to retreat to separate rooms to use technology. Apps for TV make families more opinionated – such as the X-Factor app allows the sofa to become the judging panel, enabling families to cast their votes and opinions and discuss them. Catherine Westwood, Goodtoknow.co.uk said in the report: “Tech is here to stay and will impinge on family conversation, but will inspire in equal measure.” By this Catherine means there is an increase in opportunities for advertisers to divert attention in, but this is not necessarily a bad thing, in fact it’s a good thing. This means audiences are empowered to act on advertisements, and are informed about products, services and entertainment that interests them. Two screens are better than one Lastly, for TV advertisers this is good news all round. New ad platforms such as ITV’s Ad Sync, enables broadcast advertisers to take over The X-Factor programme app at the same time their spot appears on TV, creating mass awareness. Whether it’s advertising Cheryl Cole’s latest new single, which clicks through to iTunes or...