Global ad growth driven by digital formats

Global ad growth driven by digital formats

According to the latest adspend forecasts from Zenith, a host of digital formats including social media, in-feed ads, paid content, online video and native advertising are helping to fuel the growth in global advertising. Between 2016 and 2019 Zenith said the ‘innovative’ digital ad formats will drive 14% annual growth in total display advertising, a category that still also includes traditional banner ads. Total display expenditure will rise from US$84bn to US$126bn over this period, accounting for 64% of all the growth in global ad expenditure. By 2019 total display will account for 50.4% of internet advertising expenditure, exceeding 50% for the first time. For the UK, Zenith forecasts total display to grow by 5% a year to 2019, when it will account for 37% of internet advertising expenditure. Zenith said most of the growth is coming from social media (which will grow at 20% a year) and online video (which will grow at 21% a year). “Internet display is coming into its own as a brand-building media, powered by social media and online video,” said Jonathan Barnard, head of forecasting and director of global intelligence at Zenith. “But the distinctions between online video and traditional television are being eroded, and the two work together much better than they do separately.” Zenith forecasts that global advertising expenditure will grow 4% to US$558bn by the end of 2017. This is down fractionally from the forecast of 4.2% that it made in June. The UK was the stand-out growth market in Western Europe from 2011 to 2016, growing at an average of 7.3% a year. However, a slowing economy, gathering inflation,...
Ad spend increased by 3.7 % in 2016

Ad spend increased by 3.7 % in 2016

New figures out indicate that Brexit had no adverse affect on UK ad spend with a flat growth in Q3 and an increase of 3.9% year on year, to £5.8bn in Q4. This is the seventh consecutive year that advertising has shown a growth, with a spend of £21.4 bn in total for 2016 up by 3.7% Internet spend dominates, up 13.4% to £10.3 bn for 2016. Mobile accounted for 99% of that growth, with ad spend for mobile platforms up a significant 45.4% to £3.9bn. It is predicted that mobile advertising spend will slow over the coming years (2017: +30.4% and 2018: +20.8%) Some traditional advertising mediums continue to hold their own with TV advertising growth driven by a 12.6% rise in video-on-demand ad revenues in 2016. Cinema spend was also up by 8% to £257m and radio up 5.4% to £646m. Print spend fell by 10% to £10.1bn and direct mail fell by 10.4% to £1.7 bn. The forecast for the next two years is positive with ad spend forecast to grow. Are you undecided on the best channels to suit your marketing objectives? Contact our friendly team on 02921 320 200 or email standout@themediaangel.co.uk for award-winning media planning and buying...
ITV reports drop in ad revenue.

ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016. However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017. Supermarkets, banking, retail, finance, and food sectors decreased their spend. Entertainment, leisure, cars, cosmetics and household goods continued to spend. Production revenues helped its pre-tax profit rise 4% to £847m. With ITV’s production business continuing to gain in strength, overall revenues rose by 3% to £3.06bn. However, with an audience growth for Video On Demand of 42%, digital advertising demand has contributed to an increase in revenue of 23% to £231m. If you are interested in incorporating TV advertising or any video on demand into your media campaigns, please contact one of our award-winning team members on 02921 320 200 or Standout@themediaangel.co.uk so we can help deliver the results you are looking...
RAJAR Q4: What you need to know

RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week. Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%. Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3. Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%. National  Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m. Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital. Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000 The top 5 London commercial stations are LBC (1m listeners) Heart (1.362m) Magic (1.723m) Capital (1.730m) Kiss (1.860m) Digital  National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national...
The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...

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