Integrating TV Advertising with DOOH

Integrating TV Advertising with DOOH

When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone. TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind. DOOH is more likely to engage people who are active, such as commuters, shoppers, and socialisers. Their engagement with the ad in this active state will thus make it more likely that the brand becomes inescapable; it’s marketing message engrained. From a planning point of view the integration of DOOH and TV is flexible in deadline cut off allowing changes to marketing messages and reaction to the current market place. DOOH advertising is fast and responsive, with campaign amendments often made hourly. This affords brands the agility to optimise their advertising activity, boost campaign efficiency, and obtain last-minute deals. What’s more, campaign efficiency can be increased by integrating the targeting capabilities of TV and DOOH advertising. TV ads allow for demographic targeting, as they can be placed on niche interest channels or programming watched by a brand’s target audience. DOOH ads can be targeted in terms of location (for example, advertising outside a retail outlet to attract more customers) and time (for example, advertising by lunchtime to target commuters). Indeed, DOOH ads will serve as a perfect supplement to TV ads because they are not as easily avoided as TV ads, and will reach a wider audience. Finally, integration heightens online response. Indeed, 74% of UK adults claim...
Ad-funded free Wi-Fi kiosks launched by BT and Primesight

Ad-funded free Wi-Fi kiosks launched by BT and Primesight

The state-of-the-art replacements for London payphones finally launched this week, with Camden the first borough to turn on the shiny new machines. The new InLinkUK kiosks, which allow hundreds of users to access Wi-Fi, will also provide free landline calls and marks the next step in the evolution of payphones in the capital. Created via a partnership with BT, Primesight and Intersection, they will provide free Wi-Fi, calls and phone charging services – all funded by the incorporated digital advertising. The free services supplied by the kiosks will be funded by the ad revenue generated, but other “premium services” such as maps, directions and local services will also be available. Sensors will feature on the new Links, which can capture real-time data relating to the local environment, including air and noise pollution, outdoor temperature and traffic conditions. This could potentially introduce a new range of “smart services” to local councils and communities based on the Internet of Things, says BT. Only two 55-inch digital ad display Links have been installed on Camden High Street so far, with at least 1,000 InLinks being installed across central London and major cities across the UK over the next few years.   Advertisers will be able to buy on a ‘share of time’ basis in the kiosks placed only in high footfall, inner-city locations. They have also been designed to be seen by pedestrians as well as motorists. InLink will offer advertising for national brands, but will also support “community commerce” allowing local advertisers to buy screen time. It also offers opportunities to tailor ads to the weather and can promote local businesses...
Finalists at The Drum Marketing Awards 2017

Finalists at The Drum Marketing Awards 2017

The Media Angel are thrilled to have been shortlisted for The Drum Marketing Awards 2017. These awards celebrate the best marketers and campaigns and were internationally open for the first time this year. The Awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies. Submissions were judged by a panel of senior marketers from globally renowned household brands including Andrew Rayner, Marketing Director Nando’s and Faye Harcourt, Head of marketing Nickelodeon UK & Ireland to name a few. The Awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies. Submissions were judged by a panel of senior marketers from globally renowned household brands including Andrew Rayner, Marketing Director Nando’s and Faye Harcourt, Head of marketing Nickelodeon UK & Ireland to name a few. We have been nominated for Media planning and Buying Strategy of the Year- for work with our client The National Botanic Garden of Wales on their summer 2016 marketing campaign which helped boost their family visitor numbers by a massive 63%. A creative multi faceted campaign which focused around the opening of their Butterfly House/Plas Pili Pala, included video, on line quizzes, OOH, radio and print. We are delighted to be finalists and to have been given this accolade. In our category we are amongst national agencies and national & international campaigns from well known brands such as Dominos Pizza/ Arena Media, AXA/Havas Media, Heineken UK/ Mediavest, Channel 4/ OMD, Sainsburys and Virgin Atlantic/ PHD. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing...
The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...
Which TV Ads the public chose as their favourite in 2016?

Which TV Ads the public chose as their favourite in 2016?

Which TV Ads did the public choose as their most favourite of 2016? Answered by Adwatch, who has charted the year’s 20 best-recalled TV brands, the ten most memorable individual ads and the ten best-liked commercials. The favourite advert of 2016 is McVitie’s “Kittens”.   The highest recalled advert of 2016 is “Epic squads” for Moneysupermarket.com.   The best overall recalled advertising for an entire year is for  DFS.   DFS’s high recollection is attributed in part to it’s Team GB sponsorship, and it’s focus on the DFS history, quality, British craftsmanship, 15-year guarantees and handmade-to-order sofas.     So it appears that animals, brand mascots and celebrities work best for recollection and popularity.   Best Recalled Brands Rank Last year Brand Points* Mentions* TV adspend £m** Total adspend £m** 1 3 DFS 151 27 42.56 66.33 2 2 Aldi 112 20 41.97 68.88 3 1 Sky TV 104 16 90.40 188.67 4 6 Argos 84 17 32.05 38.96 5 11 Oak Furniture Land 81 10 22.34 22.70 6 13= Tesco 76 8 32.47 61.05 7 4 McDonald’s 70 13 47.52 77.36 8 5 Comparethemarket.com 66 7 26.23 30.79 9 18 Lidl 61 12 41.03 72.17 10 – Amazon 57 8 42.72 64.07 11 – Philadelphia 47 6 5.81 6.89 12 20= Walkers 46 5 20.56 20.85 13 – Gocompare.com 45 5 17.81 21.05 14= 13= BT 37 8 57.71 132.02 14= 10 Morrisons 37 10 26.00 51.68 16 – Cadbury 34 4 15.42 24.12 17= 8= Asda 32 7 33.58 67.18 17= – B&Q 32 4 15.04 24.30 17= – Müller 32 4 21.76 24.76 20= 8= Iceland...

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