Increase your audience with OOH Technology

Increase your audience with OOH Technology

As out of home technologies go digital, advertising can now be extremely dynamic, creative interactive and engaging Increasingly internet users are accessing the web through mobiles. Outdoor digital advertising allows advertisers to integrate mobile with large displays. New technologies are bringing a whole new way to target and engage with your audience. Gaze recognition, gender recognition, and even emotion recognition are enabling advertisers to target messages precisely at their passing audience. As campaigns such as “Look at Me” for Women’s Aid prove. The ad used gaze- tracking technology to monitor how many people were looking at the display at any one time – changing the creative as more people paid attention to it.     There are opportunities to engage with mobile users through the use of apps created especially for a particular campaign; for example NHS Blood and Transplant’s “virtual blood donation” campaign, required passers-by to make a “blood donation” using an augmented reality app, while on a connected out-of-home display, a sick patient is shown gradually returning to health as the virtual donation takes effect.     Advertisers have increasingly been able to break down audiences into precise segments, across all media enabling them to target their messages in ever-more specific ways. Using the latest technology innovations, advertisers can target individuals in real time using digital out-of-home solutions – making media work harder than ever before. For example, Renault used vehicle recognition to target motorists. With only seconds to catch their attention, they delivered a targeted message based on audience demographics and vehicle spec. Cameras identified the make, model and colour of vehicles from their number plates, and...
Only 9% of digital ads are viewed for more than a second!

Only 9% of digital ads are viewed for more than a second!

Research has shown that the vast majority of digital advertising is not being viewed, with many  advertisers not applying the effectiveness techniques used in press. Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras on 300 consumers’ laptops to collect visual data on what they notice when they are online. They recorded 30,000 minutes of data, with evidence relating to around 15,000 digital ads. It found that only 35% of digital display ads received any views at all. And, of those, only 9% of ads received more than a second’s worth of attention. As a channel, it says print still provides much more provable effectiveness than digital advertising. It  further showed… Full page press ad had dwell time of 2.8 seconds being read by 88% of readers. Billboard on a website dwell time 1.5 seconds read by 38% users. 40% of press ads had dwell time of 1 second 9% of online ads had dwell time of 1 second. 25% of print adverts are viewed for 2 seconds + 4% of digital ads are viewed for 2 seconds + This all suggests that that £7.2 bn worth of digital adverts will not be seen in the UK . The implication is to create simple online adverts taking the elements of press adverts with smaller formats. Digital adverts tend to be viewed for about a 10th of the time that they are viewable…therefore an advert more than 10 secs long can be wasted. If you need help ensuring your marketing budget is invested into the right media platforms so you STAND OUT and get results contact our award...
Facebook Revenue Continues to Increase

Facebook Revenue Continues to Increase

Facebook’s advertising revenue has increased 63% year-on-year to $6.24 billion in the second quarter of this year. Video is the main driver behind this surge in revenue according to CEO Mark Zuckerberg who says that video is at the heart of Facebook services. For the three months ending in June, Facebook posted $6.44 billion in revenue, a 59% increase on Q2 2015, while profit rocketed by 189% to $2.06 billion year on year. 84% of revenue stream is attributed to mobile up 76% from last year, enhancing the impact that mobile has on the user. The number of daily active users continues to increase, 17%  up in June to 1.13 billion users on average a day. The platforms in which we use to deliver our campaigns are continuously evolving, The Media Angel team keep updated with all current developments to get the best outcomes for our clients. Get in touch  today to discuss the best channels for your marketing...
TV Versus On-line Video Consumption

TV Versus On-line Video Consumption

There has been much discussion recently on the way consumers are viewing video content… Whether via YouTube, on-line or TV channels, bringing to the forefront the question of whether broadcasters need to evolve in line with viewer expectations of video. The following statistics show our consumption of video content *In 2015, 61.6% of all video viewing was on Live TV *14% of video content accessed was on Playback TV. *38.5% of users viewed videos online * 56% of 16-24 year olds consumed videos online *YouTube has reached more 18-34 year olds on mobile alone than any commercial TV channel in the UK and 50% of those aged between 16 and 34 have accessed YouTube on a TV set. * 90% of this age group own smartphones and 60% own tablets. * 41% of this age group said that they would choose YouTube above TV as a source for videos. * 59% of this age group are more likely to find content on what they are interested in by searching on YouTube. * YouTube claim brands should consider pushing 24% of their TV budgets into Youtube in order to reach younger audiences The reason for these increasing video online stats is simply control, convenience and content relevancy. Basically put, viewers can watch what they want, when they want and how they want to….as a platform for advertising, however, it still needs to mature. This said TV remains at the forefront for video viewing and it remains extremely effective as a mass-reach advertising medium. Where Online video advertising does not offer the same mass reach in a single moment from brand...
National Botanic Garden of Wales Have Launched Their Summer Campaign

National Botanic Garden of Wales Have Launched Their Summer Campaign

Their objective was to ensure they attract more families with children over the summer period. With the opening of their Butterfly House (Plas Pilipala) on 1st July they were keen to promote themselves as more than just The National Botanic Garden of Wales, showcasing all they have to offer for the entire family including adventures such as zip wiring, zorbing  and a straw bale maze. We began with their new promotional video created for use online, which does just this with fabulous images of all of their activities including their beautiful gardens and plants….It certainly entices us to go back time and again.  This is all backed up with an impactful mixed media campaign put together including interactive articles, takeovers and inventory online, outdoor advertising. This is all backed up with an impactful mixed media campaign put together including interactive articles, takeovers and inventory online, outdoor advertising with bus, 6 sheets, and a radio sponsorship. With beautifully eye-catching visuals and repeating the key messages promoting all that they have to offer we are sure this will be a successful summer for the National Botanic Gardens Of Wales. Outdoor 6 Sheets: Take a look at the promotional video below in English and Welsh –   Butterfly House – English Version     Plas Pilipala – Welsh Version We love making our clients marketing objectives and goals a successful reality, so make sure you get in touch with us. We’ll help you over deliver on your objectives and together achieve fantastic...

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