RAJAR Q1: 2017 –  What you need to know

RAJAR Q1: 2017 – What you need to know

Rajar releases the recent results for the radio market in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 451,000 listeners despite dropping 36,000 listeners from Q4 2016. Capital North West & Wales gained an impressive 29,000 additional listeners, reaching 192,000 listeners per week, 19%. The Wave is on the comeback after losing 17,000 listeners last quarter, they have regained 7,000 listeners increasing their reach to 26%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 35%. Smooth South Wales has dropped 5.5 listening hours taking their average listening hours to 9. As Heart North Wales takes the top spot with 10.1 hours and Swansea Sound in close second with 9.6 hours. Capital South Wales & Heart South Wales both saw a loss of listeners with 16,000 and 36,000 National The majority of national stations saw weekly reach decline during the first quarter of 2017 – some much more than others – but the radio industry still continues to post healthy listening figures. • Total Global Radio (UK) maintains its lead in the rankings with almost 22.7 million loyal listeners each week – down just 0.3% quarter-on-quarter (QoQ) and up 2.1% year-on-year (YoY). • Global’s Heart Extra performed particularly well, up 20.6% YoY. • LBC Network performed well in the first quarter of the year and managed to grow its weekly reach by 5.5%. Over the year, that...
RAJAR Q4: What you need to know

RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week. Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%. Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3. Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%. National  Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m. Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital. Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000 The top 5 London commercial stations are LBC (1m listeners) Heart (1.362m) Magic (1.723m) Capital (1.730m) Kiss (1.860m) Digital  National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national...
RAJAR

RAJAR

Today RAJAR announced 48.2 million adults, 89% of the adult UK population tuned into their selected radio stations each week in the third quarter of 2016. This is up by approximately 320,000 adults on the same Quarter of last Year (Q3, 2015). The total average number of weekly hours listened to radio for this quarter is 1.038 billion. DIGITAL LISTENING HOURS  In an average week, digital listening accounts for 472 million hours; DAB has a 71% share of digital listening hours, Online 18% and DTV 11%. We have put together a brief overview of the top line stats. Wales Heart South Wales continues to be the number one commercial radio station in Wales with 484,000 listeners (up 24,000 listeners) 25%, tuning in every week. Capital South Wales gained 12,000 additional listeners, reaching 201,000 listeners per week Unfortunately, it wasn’t such a successful Quarter for The Wave, who lost 13,000 listeners, although they still achieve a strong reach of 29% Radio Pembrokeshire continues to achieve the highest weekly reach of any radio station in Wales at 36% Listening hours remain strong for Smooth South Wales with the average person listening for 13.6 hours a week – an increase of over an hour per listener a week. Capital North Wales saw an increase in listeners where Heart North Wales saw a loss of listeners. National  Capital still remains on top as London’s most popular station with 2.01m listeners, whilst Kiss stays in second place with 1.8m people tuning in. Magic has overtaken Heart for third place with 1.8m and LBC 97.3 has fallen behind in 5th place with 991,000 listeners. Digital figures remain consistent – 45.5%...
New audio measurement introduced by DAX.

New audio measurement introduced by DAX.

‘Groundbreaking’ is the word being used to describe the effective new measurement tool for audio introduced by DAX. The new tool will allow advertisers to measure and track the impact of their advertising on a deeper level. The new ‘Listener ID’ tracking capabilities was announced at the IAB Upfronts last week. Brands are now able to measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS. Agencies and advertisers will now have the ability to profile their audiences based on a range of consumers attributes, while also tracking the user interaction and the journey on their sites to help understand which creative routes are driving traffic for campaigns. “This is hugely significant and a big step forward for the audio market,” said Mike Gordon, chief commercial officer at Global and one of the founders of DAX. “The introduction of ‘listener ID’ means that advertisers will have deeper insights into the behavior of listeners after they are served ads, and how different advertising is performing for their brands. We are going to start rolling this out to clients this week.” ‘Listener ID’ will be introduced to brands advertising on DAX – with regular advertisers including Camelot, CineWorld, Go Compare, Asda and Lyst. If you need help in choosing the right radio stations to use as part of your media mix, we are here to help. Just get in touch with experts from South Wales’s award winning Media Planning and Buying Agency at standout@themediaangel.co.uk or call on 02921 320...
Digital Radio continues to grow year on year

Digital Radio continues to grow year on year

DIGITAL LISTENING HOURS In an average week, digital listening accounts for 473 million hours; DAB has a 71% share of digital listening hours, DTV 11% and Online 18% 48.7 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the second quarter of 2016. This is up by approximately half a million adults on the same Quarter of the previous Year (Q2, 2015). RADIO LISTENING VIA MOBILE PHONE AND TABLET 27% of adults – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 6% year on year. The share of all radio listening via a digital platform now stands at 45.3%. The digital share is comprised of DAB share 32.2%, DTV 5.1% and listening Online or App 8.0%. 39% of 15-24 year olds – claim to listen to the radio via a mobile phone or tablet at least once per month – Up 6% year on year. With digital radio stations offering more choice of listening, the potential for businesses to advertise products to a more targeted audience is enormous. If you are interested in Radio advertising, call one of our team today on 02921 320200 or email...

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