The Media Angel in National Finals of Prestigious Marketing Awards

The Media Angel in National Finals of Prestigious Marketing Awards

For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43%  to the Gardens . The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies. The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook. We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio.  We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.” The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel,...
Rajar Q4 2017.  Who are the winners and losers?

Rajar Q4 2017. Who are the winners and losers?

The last quarter of 2017 Rajar results are out, illustrating a North V South success story in Wales. North Wales has had a great performance with Heart North Wales up in reach and listening hours, Smooth North West and Wales has seen it’s reach increase by 13%. Heart South Wales is down in reach and listening hours, although still holds the top spot with a 416,000 reach compared to Capital the next with a reach of 171,000. Unfortunately Smooth South Wales didn’t have a good book, losing 38% of it’s audience and 33% of it’s hours! Dragon Radio Wales has had it’s sixth successful Rajar results with a steady increase in reach up 50% this quarter and 80% up from the last quarter of 2016, with 27,000 listeners. The independent station forerunner this quarter is Swansea Sound. On average its listeners now tune in for 10.7 hours per week, which has helped grow its hours by a whopping 50%. UK Wide Nationally, the Capital network is the second highest reaching network popular with a young and engaged audience. Overall, heart has had a good quarter in total listening hours, with Heart South West increasing it’s weekly audience figure to 391,000, up 6% Digital radio share of listening is up by 1.1% to 49.9%. Commercially, digital share has risen to 51.6% compared to BBC’s 48.3%. This could be down to on-line and app listening as 26% of adults listen to radio via a mobile phone or tablet at least once a month. In summary, Commercial radio continues to fulfil advertisers requirements for consistent performance and ROI. 90% of the population...
RAJAR Q1: 2017 –  What you need to know

RAJAR Q1: 2017 – What you need to know

Rajar releases the recent results for the radio market in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 451,000 listeners despite dropping 36,000 listeners from Q4 2016. Capital North West & Wales gained an impressive 29,000 additional listeners, reaching 192,000 listeners per week, 19%. The Wave is on the comeback after losing 17,000 listeners last quarter, they have regained 7,000 listeners increasing their reach to 26%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 35%. Smooth South Wales has dropped 5.5 listening hours taking their average listening hours to 9. As Heart North Wales takes the top spot with 10.1 hours and Swansea Sound in close second with 9.6 hours. Capital South Wales & Heart South Wales both saw a loss of listeners with 16,000 and 36,000 National The majority of national stations saw weekly reach decline during the first quarter of 2017 – some much more than others – but the radio industry still continues to post healthy listening figures. • Total Global Radio (UK) maintains its lead in the rankings with almost 22.7 million loyal listeners each week – down just 0.3% quarter-on-quarter (QoQ) and up 2.1% year-on-year (YoY). • Global’s Heart Extra performed particularly well, up 20.6% YoY. • LBC Network performed well in the first quarter of the year and managed to grow its weekly reach by 5.5%. Over the year, that...
RAJAR Q4: What you need to know

RAJAR Q4: What you need to know

Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week. Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%. Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3. Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%. National  Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m. Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital. Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000 The top 5 London commercial stations are LBC (1m listeners) Heart (1.362m) Magic (1.723m) Capital (1.730m) Kiss (1.860m) Digital  National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national...
RAJAR

RAJAR

Today RAJAR announced 48.2 million adults, 89% of the adult UK population tuned into their selected radio stations each week in the third quarter of 2016. This is up by approximately 320,000 adults on the same Quarter of last Year (Q3, 2015). The total average number of weekly hours listened to radio for this quarter is 1.038 billion. DIGITAL LISTENING HOURS  In an average week, digital listening accounts for 472 million hours; DAB has a 71% share of digital listening hours, Online 18% and DTV 11%. We have put together a brief overview of the top line stats. Wales Heart South Wales continues to be the number one commercial radio station in Wales with 484,000 listeners (up 24,000 listeners) 25%, tuning in every week. Capital South Wales gained 12,000 additional listeners, reaching 201,000 listeners per week Unfortunately, it wasn’t such a successful Quarter for The Wave, who lost 13,000 listeners, although they still achieve a strong reach of 29% Radio Pembrokeshire continues to achieve the highest weekly reach of any radio station in Wales at 36% Listening hours remain strong for Smooth South Wales with the average person listening for 13.6 hours a week – an increase of over an hour per listener a week. Capital North Wales saw an increase in listeners where Heart North Wales saw a loss of listeners. National  Capital still remains on top as London’s most popular station with 2.01m listeners, whilst Kiss stays in second place with 1.8m people tuning in. Magic has overtaken Heart for third place with 1.8m and LBC 97.3 has fallen behind in 5th place with 991,000 listeners. Digital figures remain consistent – 45.5%...