11 tips for effective social media use

11 tips for effective social media use

As award-winning marketing consultants, we were asked by Wales Online to put together 11 short tips on the effective use of social media for a business. A strong social media presence is easy to achieve and can cost nothing other than careful planning and execution. Social media is one of the best ways to engage with your target audience and affordably increase your brand visibility. One of the main benefits of using social media for any business is its extremely cost effective nature. Click here and follow these 11 tips. With these, you will be well on your way to seeing that follower count rise.  ...
Proud finalists at CIM Marketing Excellence Awards

Proud finalists at CIM Marketing Excellence Awards

What a fantastic time we had at the CIM Excellence in Marketing Awards 2016 last Thursday 14 April at the beautiful Grosvenor House Hotel in London. I am so proud to have seen The Media Angel up alongside some amazing brands in the finals. Our ‘Legacies’ campaign with Ty Hafan was nominated with the likes of O2, Direct Line, Camelot, Bupa, PWC UK, Legal and General, Vision Express, Jewson, Visit Britain and Santander as an example of excellence in marketing across the UK. With our Legacies campaign achieving a ROI of over 300% for life limited children at Ty Hafan, we were identified as worthy finalists demonstrating a commitment to marketing innovations within the SME category. All finalists were celebrated for the creativity and originality of their campaigns, paying special respects to the positive impact that great marketing can have on an organisation; much like our Ty Hafan Legacies case study. There were 24 categories rewarding the breadth of marketing excellence across some of the UK’s most respected brands. I couldn’t be more proud of The Media Angel and my team making the finals and representing Wales. Out of around 150 finalists in total, there were only 5 Welsh organisations at this year’s ceremony. To be the only Welsh media planning and buying agency shortlisted in the finals feels like an amazing achievement. Also flying the flag for Wales in the Brand Experience category was our wonderful client Swansea University. Their Making Waves campaign has performed exceptionally well over the past 3 years, increasing in popularity year on year with added thanks to our talented team’s media planning and...
14 reasons why TV advertising IS so good

14 reasons why TV advertising IS so good

Considering adding TV to your marketing mix? We’ve put together 14 fantastic reasons, as proven by Thinkbox’s ‘A Year in TV 2015’ study, to help you make your decision:   1. TV ads are the ones that 75% of people say make them laugh, smile and remember   2. On average, every £1 invested in TV advertising returned £1.79 in profit to the advertiser   3. 16–24s are 84% more likely to talk about ads than the average adult   4. TV accounts for 1/3 of campaign-driven sales   5. TV is 40% more efficient at driving long-term response per pound than the next best forms of communication   6. Approximately 90% of total response was generated after a viewer had seen an ad for the first or second time   7. Every week TV reaches 86% of 16-24s   8. The average viewer watched 45 TV ads a day– 6 ads more a day than ten years ago   9. Twitter reaches 19% of the UK population, Facebook reaches 43%. TV’s reach is 94% of the population   10. TV accounts for 58% of all 16-24’s video consumption   11. 87% of TV is watched live   12. In total, the average person in the UK watched
4 hours, 35 minutes a day of video in all its different forms in 2015. This has increased by 15 minutes a day since 2014   13. 54% of households pay for a full TV service in the UK   14. Thinkbox shareholders including Channel 4, ITV, Sky Media, Turner and UKTV, represent over 99% of commercial TV advertising revenue   Do you want to benefit from the...
Why are your neighbours seeing different TV ads to you?

Why are your neighbours seeing different TV ads to you?

Thanks to the super advanced targeting technologies of Sky Adsmart, you and your neighbours could be watching the same TV content but being served different advertising messages in the same ad break. Sky Adsmart revolutionised the TV advertising landscape in 2014 for the first time allowing local businesses and brands to engage with local audiences as they’re watching their favourite television shows. 73% of the 750 businesses to advertise on the platform over the past 2 years had never before advertised on TV. Adsmart provides a unique, affordable and efficient opportunity for businesses to reach their desired audience. Beyond highly specific location targeting, Adsmart lets advertisers choose household type factors, such as the age, gender and affluence of the homeowner. This is welcome news for both the consumer and the advertiser! For consumers, this means that instead of seeing universal (often irrelevant) advertising messages within an ad break, you may now be served with pertinent and targeted TV adverts applicable to your personal situation – which could be completely different to that of your neighbour! You may be a family with two teenage children and a dog, whereas your neighbours are a young couple living in their first home. Your needs as consumers versus theirs will probably be different, and advertising now recognises this! For advertisers, this is also TV advertising implemented in an entirely different way. This is an ingenious platform far more cost effective and efficient at engaging consumers. With this technology you can genuinely reach exactly the right audience, in exactly the right place, at exactly the right time, which ultimately enhances the chances of seeing...
TV campaigns prove to provide the best ROI

TV campaigns prove to provide the best ROI

A study conducted by the RAB presented the industry with momentous proof that TV and radio are by far the most effective mediums for advertising. The study, named ‘The ROI Multiplier’ produced findings to show that for every pound spent on television advertising, brands were receiving returns of £8.70 on average. Radio followed closely behind, with reported revenue returns of £7.70. These figures out-performed all other advertising channels in terms of efficiency, and suggested that brands might want to re-allocate more of their ad budgets to TV and radio to capitalise on these considerable returns. In order to effectively reach audiences on radio, a combination of creative content and optimal frequency are required. Whereas television viewing is sometimes referred to as appointment viewing with audiences intending to sit down and watch shows their entire way through; radio is not often the primary focus of attention. A creative message broadcast regularly and often over several bursts is more effective at feeding into audience listening patterns and influencing their decision making processes. In contrast, outdoor and online advertising was presented as less likely to cut through the large volumes of advertising messages that audiences face every day. Press advertising performed better than expected, with an average of £5.80 being received in returns. This could be explained by the continuing loyal readership base of most press publications. Get in touch with The Media Angel for more information on where best to invest your advertising budget. Send us an email or give us a call on 02921 320 200 and you could potentially unlock millions through incorporating television and radio into your marketing...