Angel to Apprentice

Angel to Apprentice

The end of August saw our Agency Support Executive, Daniel take to the streets of Cardiff to offer school leavers advice and support ahead of their GCSE results. Showcasing what apprenticeships have to offer and talking about their first-hand experience of undertaking an apprenticeship. Daniel joined the team back in May and since been going from strength to strength. Working closely with our client ACT Training Ltd we saw the great opportunities and benefits of an apprenticeship. Daniel who has a thirst for learning jumped at the idea of doing an apprenticeship. As a team, we discussed what would be best for Daniel and the team. This September Daniel will be undertaking a Level 3 apprenticeship in Social and Digital Marketing. Daniel said, “I’ve always been interested in the world of media and advertising so I’m really grateful for the opportunity to undertake an apprenticeship in social and digital marketing as it’s provided me with the opportunity to turn a long-standing hobby into a career.” He added, “I’m looking forward to learning more about the practical applications of social media for a professional purpose and seeing how I can transform the social media channels of The Media Angel.” As a team, we are very excited to see what Daniel will be learning and how we will put that into practice.   Watch the full interview with Made in Cardiff Tv –...
Facebook Revenue Continues to Increase

Facebook Revenue Continues to Increase

Facebook’s advertising revenue has increased 63% year-on-year to $6.24 billion in the second quarter of this year. Video is the main driver behind this surge in revenue according to CEO Mark Zuckerberg who says that video is at the heart of Facebook services. For the three months ending in June, Facebook posted $6.44 billion in revenue, a 59% increase on Q2 2015, while profit rocketed by 189% to $2.06 billion year on year. 84% of revenue stream is attributed to mobile up 76% from last year, enhancing the impact that mobile has on the user. The number of daily active users continues to increase, 17%  up in June to 1.13 billion users on average a day. The platforms in which we use to deliver our campaigns are continuously evolving, The Media Angel team keep updated with all current developments to get the best outcomes for our clients. Get in touch  today to discuss the best channels for your marketing...
Beyonce Takes Cardiff By Storm

Beyonce Takes Cardiff By Storm

 City Centre shoppers and concert goers alike were stunned to come across international pop sensation Beyonce walking around alongside them. The ‘Crazy In Love’ singer was seen popping into Cardiff’s Park Plaza Hotel on Wednesday night and spotted having a drink with rugby pundit Jonathan Davies.  She was also caught last minute shopping in St David’s 2 shopping centre prior to her Formation tour performance at The Principality Stadium on Thursday 30th June. OK!, we confess, it wasn’t the real Beyonce. It was an awareness campaign for our client ACT Training Limited. We hired a high-profile look-a-like Beyonce to tie in with Queen B’s concert, with the objective to raise awareness amongst young people about the apprenticeship schemes ACT has to offer. Watch the promotional video below. Gemma Shaw, our hired Queen B spent two days in Cardiff, travelling around in an ACT branded taxi and interacting with fans in the City Centre, followed by “Paparazzi” and accompanied by her entourage, drawing large crowds and taking selfies with fans. Hired entourage and promo staff were briefed to engage with the general public, ideally targeting 16 – 24 year olds. As they eagerly waited to have a snap with the look alike pop queen, they were informed of ACT’s key messages. Traineeships, Apprenticeship and Higher Apprenticeships – all offer an opportunity to earn and learn, working towards nationally recognised qualifications, whilst earning a wage, gaining skills and building a rewarding career. ACT works with over 700 employers across Wales who are waiting for young, ambitious candidates. The first orchestrated sighting of “Beyonce” was on Wednesday evening at the Park Plaza...
Brands are losing consumer trust on social media

Brands are losing consumer trust on social media

Recent research conducted by YouGov for the Chartered Institute of Marketing, shows 25% of consumers claimed to have seen a fake online review, increased from 17% when the survey was last conducted in 2014. Also, 21% (up from 14% in 2014) of consumers say they have seen a brand incentivising customers to share positive comments on social media without making it clear to the users, with 16% saying that brands pay someone for promotion without payment being declared. “This has led to consumers querying if what they are seeing is genuine. There is a growing awareness of certain practices out there, brands should be wary,” says CIM CEO Chris Daly. Brands social media platforms are losing trust with consumers. 30% say they have little or no trust in the brand information they view on Facebook, 20% rise since 2014. The increase is matched across Twitter, Instagram, Pinterest and LinkedIn. Brands should be concerned as social media is a key source of information for consumers when making purchase decisions. When questioned by CIM, 62% of people said they now ‘Often’ or ‘occasionally’ use social media when deciding whether to make a purchase. “Consumers are looking for reassurance on social media that the restaurant they have booked for a special occasion or laptop they are thinking of buying is the right choice. “Creating a degree of transparency and honesty will make brands appear authentic and boost loyalty.” – Chris Daly, CEO, CIM The Advertising Standards Authority has undertaken work to engage with, raise awareness of and produce advice and training to marketers. 52% of marketers have little or no understanding of...