Revealed: The world’s most valuable brands

Revealed: The world’s most valuable brands

Amazon bumps Microsoft from third place while Google and Amazon keep their positions at the top. According to the latest BrandZ report of the world’s top 100 brands, those using technology to make people’s lives easier are winning in 2018. Technology and tech-related companies accounted for a staggering 92% of the overall ranking. Tech giants Google and Apple lead the way, with both breaking the $300bn brand value threshold for the first time. Google took first place with a brand value of $302bn, following their 23% rise while Apple is just behind with a value of $301bn after their 28% rise. However, close behind them is Amazon on one of the fastest growths the report has ever seen. After increasing their value by 49% to $208bn this year, they bump Microsoft (which grew 40% to $201bn) into fourth place.                   Peter Walshe, global strategy director for BrandZ, ““Brands are increasingly concentrating on being able to meet consumer needs in interesting ways that gives them a superior advantage over their competitors – particularly when it comes to making people’s lives better and easier with technology.” But some of the fastest-rising brands this year have come from China. Tencent, for example grew by 65% to $179bn, securing a place in the top five for the first time. In context, the speed at which brands need to grow to reach the top 20 has doubled to 40% over the last year. Over the past 12 years, China’s overall brand value has grown by a huge 1,444%. In comparison, the UK has grown by just...
UK’s Top 20 Strongest Brands Revealed

UK’s Top 20 Strongest Brands Revealed

The Top 20 strongest brands in the UK has been voted for and Lego has come out at the top! The Centre for Brand Analysis asked 2,500 consumers to rank each brand for quality, reliability and distinction. Previous winner British Airways fell out of the Top 20 all together as did Google and Amazon. Rising brand names in the top 20 are Gillette in second place, and Apple in third. Marks and Spencer has overtaken John Lewis who is now in 15th place with M&S in seventh. BP, Shell, Disney and Heathrow all re entered the top 20 this year, whilst household brands, Andrex, Coca Cola and Heinz retained a position in the top 10. Top 20 1. Lego 2. Gillette 3 Apple 4. Andrex 5. Coca-cola 6. Disney 7. M & S 8. Boots 9.Heinz 10. BMW 11. Cadbury 12. Rolex 13. BP 14. Shell 15. John Lewis 16. Heathrow 17. Jaguar 18. Kleenex 19. Visa 20. Haagen – Dazs If you need help ensuring your own brand appears amongst the right media platforms so you STAND OUT and get results, contact our award winning team for impartial media planning and buying expertise on standout@themediaangel.co.uk or call us on 02921 320 200 #lovemarketing  ...
RAJAR Q4 what you need to know

RAJAR Q4 what you need to know

The first week in February saw the release of the latest radio listening figures for quarter 4. We have put together a brief summary of the most important points to take away from RAJAR from the last quarter: There were listeners lost across the board in South Wales Although Heart South Wales and Capital South Wales unfortunately lost the most number of listeners this quarter they still remain at the top in terms of weekly reach, still managing to reach 522,000 and 161,000 listeners each week respectively. Despite what you might think, this is definitely positive news…. Especially for advertisers! The good news is that losses in listeners mean losses in premiums. We will still be able to reach huge numbers of the population each week on these stations, but now for an even more affordable cost. At least for the next quarter, advertisers will be able to maximise their budgets on these stations and enjoy a huge frequency of message which will aid generating response. Local listening proved its worth. Local radio stations such as The Wave, Radio Pembrokeshire, Radio Carmarthenshire and Bridge FM remained at the top in terms of percentage listening share last quarter. Radio Pembrokeshire and The Wave had the highest percentage weekly reach of all stations in South Wales (36% and 32% respectively). Bridge FM (28%), Radio Carmarthenshire (25%) and Radio Ceredigion (21%) weren’t far behind. Radio Pembrokeshire also recorded the highest number of hours listened; 10.6 hours on average per listener. The Wave gained 1,000 new listeners this quarter and was the only radio station in South Wales to have increased its weekly reach....
RAJAR Q3: What you need to know!

RAJAR Q3: What you need to know!

Last Thursday we received the most up to date listening figures for radio across the UK; giving us insight into the current listening patterns of radio fans. As an advertiser using radio, or if you are planning to do so, here are some key points to take away from this quarter’s report: Heart South Wales achieved a record weekly listening figure 544,000 – a massive 94,000 increase from Q2 and the highest improving reach than all other stations in Wales for this quarter! Capital South Wales ranks the second most popular station, with 250,000 listeners tuning each week. Capital sees a recovery of around 16,000 listeners! It was discovered that listeners to Smooth South Wales tune in for 11.5 hours on average every week; the highest average of all stations per week Town and Country Broadcasting stations, which include Nation Radio and Hits, Bridge FM, Radio Pembrokeshire enjoyed a steady quarter, with listening hours increasing along with market share. Nation Radio acquired a higher number of male listeners and a large number of ABC1 listeners Radio Pembrokeshire continues to have the largest percentage weekly reach at 38% followed by The Wave at 31%, Heart South Wales at 29% and Bridge FM at 28% Radio Pembrokeshire has the highest listening share in TSA % at 19.6% The Wave was recorded to reach around 148,000 listeners per week; the station has enjoyed a large reach increase of 9,000 listeners compared with last quarter Kiss 101 in BBC Radio Wales transmission area unfortunately recorded the highest loss of listeners, down 77,000 since last quarter Similarly, Capital North West and Wales was down...
The battle between YouTube vs. TV

The battle between YouTube vs. TV

According to a report by Pixability, YouTube viewing is growing at the fastest rate ever, with watch time up 60% year on year globally. There has been much debate over recent years over the battle between YouTube and television and what it means exactly for businesses. Some have branded ‘TV dead’ while others have said it still remains ‘the most effective and powerful medium of all time’ and continue to use it. Global figures found in the YouTube report reveal: Channel subscriptions are up 47% year on year. Top 100 brands, are uploading a new video to YouTube every 18.5 minutes. The average mobile viewing session has increased by 50% to more than 40 mins. The number of advertisers running video ads on YouTube is up by 40%. Top 100 brands media spend is up by 60%. Click here to see more YouTube stats from the Top 100 Global study – http://www.pixability.com/top-100-brands-2015/ Marketing Week recently noted while it seems YouTube is gunning for TV ad spend, in the UK, its success isn’t as rapid as the impressive Global stats above. According to Ofcom, YouTube accounts for just 3.5% of the UK’s total video consumption while TV is 81%. The gap narrows among consumers aged 16-24 – where YouTube accounts for 7.5% of video and TV accounts for 65% – by far. TV advertising continues to grow, with UK revenue hitting a record high of £4.91bn in 2014, up 6% from the previous year, while the number of brands new or returning to TV advertising was more than 800, according to Thinkbox. Make peace, not war and benefit from using...