RAJAR Q4 what you need to know

RAJAR Q4 what you need to know

The first week in February saw the release of the latest radio listening figures for quarter 4. We have put together a brief summary of the most important points to take away from RAJAR from the last quarter: There were listeners lost across the board in South Wales Although Heart South Wales and Capital South Wales unfortunately lost the most number of listeners this quarter they still remain at the top in terms of weekly reach, still managing to reach 522,000 and 161,000 listeners each week respectively. Despite what you might think, this is definitely positive news…. Especially for advertisers! The good news is that losses in listeners mean losses in premiums. We will still be able to reach huge numbers of the population each week on these stations, but now for an even more affordable cost. At least for the next quarter, advertisers will be able to maximise their budgets on these stations and enjoy a huge frequency of message which will aid generating response. Local listening proved its worth. Local radio stations such as The Wave, Radio Pembrokeshire, Radio Carmarthenshire and Bridge FM remained at the top in terms of percentage listening share last quarter. Radio Pembrokeshire and The Wave had the highest percentage weekly reach of all stations in South Wales (36% and 32% respectively). Bridge FM (28%), Radio Carmarthenshire (25%) and Radio Ceredigion (21%) weren’t far behind. Radio Pembrokeshire also recorded the highest number of hours listened; 10.6 hours on average per listener. The Wave gained 1,000 new listeners this quarter and was the only radio station in South Wales to have increased its weekly reach....
RAJAR Q3: What you need to know!

RAJAR Q3: What you need to know!

Last Thursday we received the most up to date listening figures for radio across the UK; giving us insight into the current listening patterns of radio fans. As an advertiser using radio, or if you are planning to do so, here are some key points to take away from this quarter’s report: Heart South Wales achieved a record weekly listening figure 544,000 – a massive 94,000 increase from Q2 and the highest improving reach than all other stations in Wales for this quarter! Capital South Wales ranks the second most popular station, with 250,000 listeners tuning each week. Capital sees a recovery of around 16,000 listeners! It was discovered that listeners to Smooth South Wales tune in for 11.5 hours on average every week; the highest average of all stations per week Town and Country Broadcasting stations, which include Nation Radio and Hits, Bridge FM, Radio Pembrokeshire enjoyed a steady quarter, with listening hours increasing along with market share. Nation Radio acquired a higher number of male listeners and a large number of ABC1 listeners Radio Pembrokeshire continues to have the largest percentage weekly reach at 38% followed by The Wave at 31%, Heart South Wales at 29% and Bridge FM at 28% Radio Pembrokeshire has the highest listening share in TSA % at 19.6% The Wave was recorded to reach around 148,000 listeners per week; the station has enjoyed a large reach increase of 9,000 listeners compared with last quarter Kiss 101 in BBC Radio Wales transmission area unfortunately recorded the highest loss of listeners, down 77,000 since last quarter Similarly, Capital North West and Wales was down...
The battle between YouTube vs. TV

The battle between YouTube vs. TV

According to a report by Pixability, YouTube viewing is growing at the fastest rate ever, with watch time up 60% year on year globally. There has been much debate over recent years over the battle between YouTube and television and what it means exactly for businesses. Some have branded ‘TV dead’ while others have said it still remains ‘the most effective and powerful medium of all time’ and continue to use it. Global figures found in the YouTube report reveal: Channel subscriptions are up 47% year on year. Top 100 brands, are uploading a new video to YouTube every 18.5 minutes. The average mobile viewing session has increased by 50% to more than 40 mins. The number of advertisers running video ads on YouTube is up by 40%. Top 100 brands media spend is up by 60%. Click here to see more YouTube stats from the Top 100 Global study – http://www.pixability.com/top-100-brands-2015/ Marketing Week recently noted while it seems YouTube is gunning for TV ad spend, in the UK, its success isn’t as rapid as the impressive Global stats above. According to Ofcom, YouTube accounts for just 3.5% of the UK’s total video consumption while TV is 81%. The gap narrows among consumers aged 16-24 – where YouTube accounts for 7.5% of video and TV accounts for 65% – by far. TV advertising continues to grow, with UK revenue hitting a record high of £4.91bn in 2014, up 6% from the previous year, while the number of brands new or returning to TV advertising was more than 800, according to Thinkbox. Make peace, not war and benefit from using...
Tips and Stats from Facebook’s Boost your Business Cardiff Event

Tips and Stats from Facebook’s Boost your Business Cardiff Event

We went along to the Facebook’s Boost your Business Summer Tour at the National Museum of Wales in Cardiff. If you couldn’t make it, here are some of our essential stats and top tips. We listened to talks from the panel which included Facebook’s Olly Sewell, Manager of the SMB Partner Management in EMEA, Jules White from The Last Hurdle,  Justin Schwartz from the social media agency behind Rachel Organics. Did you know… 25m people use Facebook on mobile in the UK every day. People visit Facebook on average 14 times per day via mobile. Facebook attracts 4bn video views every day. At least 50% of users watch one video per day. The future is sight, sound and motion. Instagram marketing solutions will launch from this September. 10 top tips when using Facebook advertising: Use the power of short videos to captivate your audience. With all your messaging, think about what your customers want to hear and see more so than what you want them. Set your objectives to gain meaningful results, such as website clicks, video views, events, and increase in sales. Focus on gaining real numbers, it’s not always just about likes and shares. The best kind of content is ‘real’ content and that really works. Think as the end user. When advertising you need to balance relevance and quality of ads with your bidding strategy and budget. Schedule offers when your audience needs them. Consider seasonality, e.g. Valentine’s Day or Christmas. You need to think carefully about when other like-minded businesses will all be trying to advertise at the same time. Don’t under estimate the worth of your audience. It...
TV advertising reach remains high

TV advertising reach remains high

According to the latest figures collated by Thinkbox and the BARB, television advertising remains one of the most sure fire ways to get your message in front of large audiences. Figures for this May found that around 68% of TV viewing was commercial, with this accounting for 67% of all TV viewing on a television set. People are also watching commercial television for slightly longer compared with last year, demonstrating that the medium remains a strong and perpetual part of popular culture. The weekly reach of television continues to be extremely high at 94% with this latest update in figures. The report also found women to be the target audience most connected with television advertising messages, with commercial channels reaching on average 95% of women each week. There has never been a better time to advertise on television and reach these impressive audience figures. Get in touch with The Media Angel for more information about how to take advantage of the power of television advertising. Advertising on television doesn’t always require huge investment and can be far more cost effective than you might think. Give us a call on 02921 320 200 or drop us an email for advice on the best platform and channels for your brand, campaign objectives and...

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