The Most Complained About TV Shows of 2018

The Most Complained About TV Shows of 2018

Perhaps unsurprisingly, Celebrity Big Brother was the television programme that Ofcom received the most complaints about in 2018. Over the year, they received a total of almost 56,000 complaints about programmes from viewers and listeners. Together, the top ten most complained about television shows prompted more than 47,000 complaints, making up 86% of the year’s total. Channel 5’s Celebrity Big Brother attracted the most complaints in 2018, with 27,602. Most of these were about an allegation of physical abuse made by Roxanne Pallett against Ryan Thomas. Second on the list was an episode of ITV’s Loose Women. This prompted 7,912 complaints, most of which were about an interview with guest Kim Woodburn. ITV reality shows Love Island and The X Factor also featured in the top 10 (ranked 4th and 10th respectively), along with storylines on Coronation Street (5th) and Emmerdale (6th) which prompted hundreds of viewers to get in touch with Ofcom. Good Morning Britain (7th), This Morning (8th), Sky News (3rd) and I’m a Celebrity… Get Me Out of Here (9th) complete the rankings. Ofcom launched 137 investigations into TV and radio programmes in 2018. Of those, 129 were concluded this year. They found the broadcasting rules were broken in 80 cases; 33 cases were found to have not broken the rules; and 16 cases were resolved – which means in those cases Ofcom’s concerns were satisfied by the broadcaster. The top ten in full: Celebrity Big Brother: 27,602Loose Women: 8,002Sky News: 4,251Love Island: 4,192Coronation Street: 1,098Emmerdale: 759Good Morning Britain: 548This Morning: 402I’m a Celebrity…Get Me Out of Here!: 335The X Factor: 286 Sources...
Does TV and internet advertising feed children’s junk food habits?

Does TV and internet advertising feed children’s junk food habits?

“Every hour kids spend online increases chance of buying junk food by a fifth,” reports The Daily Telegraph. A Cancer Research UK survey of almost 2,500 children found those who used the internet or watched commercial television for more than half an hour a day were more likely to ask for, buy or eat junk food (food high in fat, salt and sugar). Researchers found the primary school-age children surveyed spent an average of 16 hours a week on the internet. They found 4 of the 5 most popular websites the children used were commercial sites that display online advertising. That compares to an average of 22 hours of television a week, 12 hours of which was on commercial channels that show adverts. There are currently no UK guidelines on screen time for children. These are expected in 2019. What did the study find? Researchers found links between the amount of time children spent watching TV or on the internet and their likelihood of being overweight, asking for junk food, and buying and eating certain types of junk food. Time spent watching commercial TV or online wasn’t linked to children’s activity levels. Each additional hour children spent watching commercial TV was linked to: a 22% increased chance of children asking for food they’d seen advertiseda 21% increased chance of children buying food they’d seen advertiseda 23% increased chance of them consuming sugary drinksan 18% increased chance of consuming pastriesa 16% increased chance of consuming crisps and sweets Each additional hour children spent online was linked to: a 19% increased chance of children asking for food they’d seen advertiseda 19%...
How are people using media in 2018?

How are people using media in 2018?

Attest’s media consumption report 2018 is a survey of 1,000 people taken in July 2018 to compile a report on the habits of UK consumers. What’s their verdict on some of the biggest platforms? Television  86.8% of Brits report watching more than one hour of television every day, a rise from 82% in 2017. When it comes to streamed and on-demand television, use has risen dramatically since 2017. Women tend to watch more streamed television than men, with 75.7% of female respondents tuning in for at least one hour per day, versus 64.1% of men. Londoners are more likely to tune into Netflix, Amazon Prime or similar for 1-2 hours every day (47.7%) The ITV Hub app ranked as the second most downloaded iPhone app of May 2018. Music Streaming The most popular paid-for music streaming service is Spotify (35.1%). However, Apple Music (27%), Youtube (25.3%) and Amazon Music (19.7%) are close behind. News Media Younger generations seem to be more interested in newspapers than older generations, with 37.7% of those aged over 40 admitting they do not read a printed newspaper on a regular basis, compared to just 23.2% of under 40s. Magazines Digital Media Digital advertising grew at its fastest rate for nine years in 2016. But how are consumers using social media? Source: Attest Media Consumption If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Why does TV work?

Why does TV work?

Here are five reasons why TV advertising is in such good health. 1. Television delivers audience Between 2010 and 2018, adult impacts in the UK have remained remarkably stable – in fact, they’ve actually increased, from 867.4m to 873.6m (BARB). Among the 16-34-year-old demographic, impacts have fallen from 203.5m to 158.1m (BARB). 2. TV commands attention The rise of ad-free, subscription-based television platforms has been taken as proof that advertiser-funded television is on the wane.  But this viewing and these subscriptions are incremental, not substitutional. While 2018 can boast record subscriptions in the UK to Netflix (9.1m) and Amazon Prime (4.8m), the same is true of subscriptions to the three leading pay TV cable and satellite platforms, all of which carry advertiser-funded channels: Sky, Virgin Media, and BT Sport (15.1m). 3. TV dominates spend The spend behind television advertising is reliable and robust. In 2010, advertisers in the U.K. invested £4.1bn in TV advertising. In 2017 – following the great recession of 2008-2010 and its medium-term consequences – the figure had risen to £4.8bn. 4. TV delivers the best efficiency Across every sector and every category, the ROI data indicate that television is the most efficient media available to advertisers. TV delivers the strongest ROI in the short term (£1.73 for every £1 invested), more than radio (£1.61), print (£1.44), online video (£1.21), online display (£0.82), and out-of-home (£0.57). Short-term – for campaigns measured in weeks and up to six months – ROI is holding up. In 2008, TV’s ROI was £1.70, whereas today it’s £1.73. 5. TV is the most effective medium No other medium delivers ROI at...
Love Island tie-up helps boost profits at Superdrug

Love Island tie-up helps boost profits at Superdrug

Superdrug’s tie-up with Love Island has helped drive a 16% profits leap as fans of the hit TV show snapped up bronzer, make-up and hair products.   The high street chain posted pre-tax profits of £92.9 million for 2017. Up from £80.4 million the previous year, with like-for-like sales 2.5% higher. Superdrug, which has continued its sponsorship of Love Island this summer, also said the trend for social media facemask selfies helped skincare sales rise 10%, with sheet-masks and bubble-masks popular products. The group said overall revenues rose 2.3% to £1.2 billion as it bucked wider woes on the high street to open 22 more stores. Taking its total at year-end to 804 across the UK and Ireland. It invested £31 million last year, mainly on the new stores and refurbishments as well as its digital IT capability. Peter Macnab, chief executive of AS Watson health and beauty division in the UK, said: “We are pleased with the company’s performance, and the continued recognition of our colleague’s customer service efforts. Its annual results showed Superdrug’s share of cosmetic sales lifted to 32%. While sales of healthcare and wellbeing products rose 8%. Website sales rose by more than 30% over the year, helped by a new mobile app and better delivery options. Source: https://www.insider.co.uk/company-results-forecasts/love-island-superdrug-profits-soar-12844900   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...