Love Island tie-up helps boost profits at Superdrug

Love Island tie-up helps boost profits at Superdrug

Superdrug’s tie-up with Love Island has helped drive a 16% profits leap as fans of the hit TV show snapped up bronzer, make-up and hair products.   The high street chain posted pre-tax profits of £92.9 million for 2017. Up from £80.4 million the previous year, with like-for-like sales 2.5% higher. Superdrug, which has continued its sponsorship of Love Island this summer, also said the trend for social media facemask selfies helped skincare sales rise 10%, with sheet-masks and bubble-masks popular products. The group said overall revenues rose 2.3% to £1.2 billion as it bucked wider woes on the high street to open 22 more stores. Taking its total at year-end to 804 across the UK and Ireland. It invested £31 million last year, mainly on the new stores and refurbishments as well as its digital IT capability. Peter Macnab, chief executive of AS Watson health and beauty division in the UK, said: “We are pleased with the company’s performance, and the continued recognition of our colleague’s customer service efforts. Its annual results showed Superdrug’s share of cosmetic sales lifted to 32%. While sales of healthcare and wellbeing products rose 8%. Website sales rose by more than 30% over the year, helped by a new mobile app and better delivery options. Source: https://www.insider.co.uk/company-results-forecasts/love-island-superdrug-profits-soar-12844900   If you want to make sure your using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at...
Is a pre-watershed junk food advert ban going to work?

Is a pre-watershed junk food advert ban going to work?

ITV’s chief executive, Carolyn McCall, has criticised plans for a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed. McCall went on to say that TV was being singled out, while other platforms didn’t have the same watershed. However, the restriction is supported by celebrities such as Jamie Oliver, a range of charities and MPs. While McCall acknowledged the UK-wide obesity problem, she said that the issue is getting people to see junk food as part of a diet, not all of it. She also referenced the recent sugar tax, adding that ITV would “try very,very hard” to encourage manufacturers to reformulate products which include sugar, fat and salt. The idea has also been criticised by the Advertising Association. They say evidence suggests that advertising has only a small impact on dietary behaviour, and other steps would be much more effective in tackling obesity. Opposition to the sugar tax The sugar tax that was introduced in April this year was met with differing actions by manufacturers. Tesco brought 85% of its own-brand soft drinks below the 5g tax threshold, while Britvic had managed to bring down 94% of its drinks. Meanwhile, AG Barr, owner of iconic Scottish drink Irn Bru, faced stiff opposition from customers when it published plans to bring sugar levels down to 4.7g per 100ml. An online petition “Hands Off our Irn Bru” has now been signed by 50,000 people. The dilemma facing manufacturers was that a major recipe overhaul would lose them more customers than a higher price. Coca-Cola, for example, said they had no plans to reduce the...
Integrating TV Advertising with DOOH

Integrating TV Advertising with DOOH

When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone. TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind. DOOH is more likely to engage people who are active, such as commuters, shoppers, and socialisers. Their engagement with the ad in this active state will thus make it more likely that the brand becomes inescapable; it’s marketing message engrained. From a planning point of view the integration of DOOH and TV is flexible in deadline cut off allowing changes to marketing messages and reaction to the current market place. DOOH advertising is fast and responsive, with campaign amendments often made hourly. This affords brands the agility to optimise their advertising activity, boost campaign efficiency, and obtain last-minute deals. What’s more, campaign efficiency can be increased by integrating the targeting capabilities of TV and DOOH advertising. TV ads allow for demographic targeting, as they can be placed on niche interest channels or programming watched by a brand’s target audience. DOOH ads can be targeted in terms of location (for example, advertising outside a retail outlet to attract more customers) and time (for example, advertising by lunchtime to target commuters). Indeed, DOOH ads will serve as a perfect supplement to TV ads because they are not as easily avoided as TV ads, and will reach a wider audience. Finally, integration heightens online response. Indeed, 74% of UK adults claim...
ITV reports drop in ad revenue.

ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016. However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017. Supermarkets, banking, retail, finance, and food sectors decreased their spend. Entertainment, leisure, cars, cosmetics and household goods continued to spend. Production revenues helped its pre-tax profit rise 4% to £847m. With ITV’s production business continuing to gain in strength, overall revenues rose by 3% to £3.06bn. However, with an audience growth for Video On Demand of 42%, digital advertising demand has contributed to an increase in revenue of 23% to £231m. If you are interested in incorporating TV advertising or any video on demand into your media campaigns, please contact one of our award-winning team members on 02921 320 200 or Standout@themediaangel.co.uk so we can help deliver the results you are looking...
The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...