Integrating TV Advertising with DOOH

Integrating TV Advertising with DOOH

When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone. TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind. DOOH is more likely to engage people who are active, such as commuters, shoppers, and socialisers. Their engagement with the ad in this active state will thus make it more likely that the brand becomes inescapable; it’s marketing message engrained. From a planning point of view the integration of DOOH and TV is flexible in deadline cut off allowing changes to marketing messages and reaction to the current market place. DOOH advertising is fast and responsive, with campaign amendments often made hourly. This affords brands the agility to optimise their advertising activity, boost campaign efficiency, and obtain last-minute deals. What’s more, campaign efficiency can be increased by integrating the targeting capabilities of TV and DOOH advertising. TV ads allow for demographic targeting, as they can be placed on niche interest channels or programming watched by a brand’s target audience. DOOH ads can be targeted in terms of location (for example, advertising outside a retail outlet to attract more customers) and time (for example, advertising by lunchtime to target commuters). Indeed, DOOH ads will serve as a perfect supplement to TV ads because they are not as easily avoided as TV ads, and will reach a wider audience. Finally, integration heightens online response. Indeed, 74% of UK adults claim...
ITV reports drop in ad revenue.

ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016. However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017. Supermarkets, banking, retail, finance, and food sectors decreased their spend. Entertainment, leisure, cars, cosmetics and household goods continued to spend. Production revenues helped its pre-tax profit rise 4% to £847m. With ITV’s production business continuing to gain in strength, overall revenues rose by 3% to £3.06bn. However, with an audience growth for Video On Demand of 42%, digital advertising demand has contributed to an increase in revenue of 23% to £231m. If you are interested in incorporating TV advertising or any video on demand into your media campaigns, please contact one of our award-winning team members on 02921 320 200 or Standout@themediaangel.co.uk so we can help deliver the results you are looking...
The Best Adverts Of Super Bowl 2017

The Best Adverts Of Super Bowl 2017

The Super Bowl is one of the biggest sporting events in the world with over 160,000,000 people tuning in to watch the final. With such a strong audience, it is no wonder that it’s one of the advertising’s biggest day of the year. Below we have selected our top 5 adverts that aired last night during the Super Bowl.   Honda, Yearbooks   Mr. Clean, Cleaner of Your Dreams   Audi   T-Mobile’s #UnlimitedMoves   Lifewtr’s Inspiration Drops...
Which TV Ads the public chose as their favourite in 2016?

Which TV Ads the public chose as their favourite in 2016?

Which TV Ads did the public choose as their most favourite of 2016? Answered by Adwatch, who has charted the year’s 20 best-recalled TV brands, the ten most memorable individual ads and the ten best-liked commercials. The favourite advert of 2016 is McVitie’s “Kittens”.   The highest recalled advert of 2016 is “Epic squads” for Moneysupermarket.com.   The best overall recalled advertising for an entire year is for  DFS.   DFS’s high recollection is attributed in part to it’s Team GB sponsorship, and it’s focus on the DFS history, quality, British craftsmanship, 15-year guarantees and handmade-to-order sofas.     So it appears that animals, brand mascots and celebrities work best for recollection and popularity.   Best Recalled Brands Rank Last year Brand Points* Mentions* TV adspend £m** Total adspend £m** 1 3 DFS 151 27 42.56 66.33 2 2 Aldi 112 20 41.97 68.88 3 1 Sky TV 104 16 90.40 188.67 4 6 Argos 84 17 32.05 38.96 5 11 Oak Furniture Land 81 10 22.34 22.70 6 13= Tesco 76 8 32.47 61.05 7 4 McDonald’s 70 13 47.52 77.36 8 5 Comparethemarket.com 66 7 26.23 30.79 9 18 Lidl 61 12 41.03 72.17 10 – Amazon 57 8 42.72 64.07 11 – Philadelphia 47 6 5.81 6.89 12 20= Walkers 46 5 20.56 20.85 13 – Gocompare.com 45 5 17.81 21.05 14= 13= BT 37 8 57.71 132.02 14= 10 Morrisons 37 10 26.00 51.68 16 – Cadbury 34 4 15.42 24.12 17= 8= Asda 32 7 33.58 67.18 17= – B&Q 32 4 15.04 24.30 17= – Müller 32 4 21.76 24.76 20= 8= Iceland...
UK Adspend looking positive despite Brexit gloom

UK Adspend looking positive despite Brexit gloom

Adspend in the UK is forecast to grow for the eighth successive year in 2017, with predicted growth up from 5.8% to 7.2%, according to the latest figures from the WPP media agency group. Upgraded growth forecasted for Group M this year – up from 6.3% to 7.2% for 2016. Traditional media advertising spend is predicted to fall from -1.1% to -2.6% for 2016 and from +0.5% to -1.4% in 2017 TV ad spend is expected to be down 0.1% this year and up 1.0% in 2017. A growth in cinema advertising is expected by 1% in 2016 and by 3.4% in 2017 following a huge increase of 21.5% in 2015. Pure-play digital ad market share has risen to 52% this year and is predicted to grow up to 55% next year. A 15% rise in digital display demand is likely for next year, with paid search accelerating and remaining the largest driver of growth. Are you undecided on the best channels to suit your marketing objectives? Contact our friendly team on 02921 320 200 or email info@themediaangel.co.uk for award-winning media planning and buying...

Pin It on Pinterest