ITV reports drop in ad revenue.

ITV reports drop in ad revenue.

ITV ad revenue dropped in 2016 by 3% to £1.67bn and predicts a drop of 6% for Q1 in 2017. This is the first drop since 2009 following the financial crisis and the economic uncertainty is being blamed for 2016. However, ITV says that it outperformed the advertising market as a whole and predicts it will do the same in 2017. Supermarkets, banking, retail, finance, and food sectors decreased their spend. Entertainment, leisure, cars, cosmetics and household goods continued to spend. Production revenues helped its pre-tax profit rise 4% to £847m. With ITV’s production business continuing to gain in strength, overall revenues rose by 3% to £3.06bn. However, with an audience growth for Video On Demand of 42%, digital advertising demand has contributed to an increase in revenue of 23% to £231m. If you are interested in incorporating TV advertising or any video on demand into your media campaigns, please contact one of our award-winning team members on 02921 320 200 or Standout@themediaangel.co.uk so we can help deliver the results you are looking...
TV Versus On-line Video Consumption

TV Versus On-line Video Consumption

There has been much discussion recently on the way consumers are viewing video content… Whether via YouTube, on-line or TV channels, bringing to the forefront the question of whether broadcasters need to evolve in line with viewer expectations of video. The following statistics show our consumption of video content *In 2015, 61.6% of all video viewing was on Live TV *14% of video content accessed was on Playback TV. *38.5% of users viewed videos online * 56% of 16-24 year olds consumed videos online *YouTube has reached more 18-34 year olds on mobile alone than any commercial TV channel in the UK and 50% of those aged between 16 and 34 have accessed YouTube on a TV set. * 90% of this age group own smartphones and 60% own tablets. * 41% of this age group said that they would choose YouTube above TV as a source for videos. * 59% of this age group are more likely to find content on what they are interested in by searching on YouTube. * YouTube claim brands should consider pushing 24% of their TV budgets into Youtube in order to reach younger audiences The reason for these increasing video online stats is simply control, convenience and content relevancy. Basically put, viewers can watch what they want, when they want and how they want to….as a platform for advertising, however, it still needs to mature. This said TV remains at the forefront for video viewing and it remains extremely effective as a mass-reach advertising medium. Where Online video advertising does not offer the same mass reach in a single moment from brand...
UK adspend has grown to £20.1 billion

UK adspend has grown to £20.1 billion

A recent report by the Advertising Association/Warc Expenditure has shown a rise in UK adspend by 7.5% to £20.1 billion. This is the highest rate since 2010. Cinema adspend saw the greatest rise of 20.8 per cent to reach a record £283 million in 2015. The release of Star Wars: The Force Awakens and Spectre has strengthened this. It is expected to grow further in 2016. The second highest was internet adspend which rose 17.3 per cent to £8.6 billion. Mobile made up 78 per cent of the growth as it increased 61.1 per cent to £2.6 billion. Rapid growth is expected to continue in this sector. TV adspend rose by 7.3 per cent to reach a record £5.3 billion. This was made up of a growth in spot spend of 6.7 per cent to £4.8 billion, and a 20.7 per cent increase in video-on-demand to £175 million. Total TV spend is forecast to rise a further 5.1 per cent in 2016. Radio adspend grew 2.9 per cent to £592 million, and out of home spend rose 3.9 per cent to a record high of £1.1 billion. Despite the fantastic growth in adspend for these platforms, print adspend for national newsbrands dropped 11 per cent to £1.2 billion. However, digital adspend increased by 2.5 per cent to £220 million. Direct mail spend grew 1.4 per cent to £1.9 billion data from the Royal Mail has shown. The ad market is expected to grow again this year with AA/Warc forecasting 5.5 per cent growth for 2016 and for 2017. Are you undecided on the best channels to suit your marketing objectives? Contact our...
Proud finalists at CIM Marketing Excellence Awards

Proud finalists at CIM Marketing Excellence Awards

What a fantastic time we had at the CIM Excellence in Marketing Awards 2016 last Thursday 14 April at the beautiful Grosvenor House Hotel in London. I am so proud to have seen The Media Angel up alongside some amazing brands in the finals. Our ‘Legacies’ campaign with Ty Hafan was nominated with the likes of O2, Direct Line, Camelot, Bupa, PWC UK, Legal and General, Vision Express, Jewson, Visit Britain and Santander as an example of excellence in marketing across the UK. With our Legacies campaign achieving a ROI of over 300% for life limited children at Ty Hafan, we were identified as worthy finalists demonstrating a commitment to marketing innovations within the SME category. All finalists were celebrated for the creativity and originality of their campaigns, paying special respects to the positive impact that great marketing can have on an organisation; much like our Ty Hafan Legacies case study. There were 24 categories rewarding the breadth of marketing excellence across some of the UK’s most respected brands. I couldn’t be more proud of The Media Angel and my team making the finals and representing Wales. Out of around 150 finalists in total, there were only 5 Welsh organisations at this year’s ceremony. To be the only Welsh media planning and buying agency shortlisted in the finals feels like an amazing achievement. Also flying the flag for Wales in the Brand Experience category was our wonderful client Swansea University. Their Making Waves campaign has performed exceptionally well over the past 3 years, increasing in popularity year on year with added thanks to our talented team’s media planning and...
Go Air Trampoline Park has landed in Manchester!

Go Air Trampoline Park has landed in Manchester!

We’ve been extremely busy over the last couple of months, helping Go Air launch Manchester’s biggest trampoline super park. We started working with Go Air early in 2015 with the launch of the first site in Cardiff in October 2016. Manchester is Cardiff’s black-and-yellow sister venue, and we’ve been working hard to implement a high impact launch campaign to a wide audience in this location. With 200 wall to wall trampolines, battle beams, giant air bag and bounce basketball Go Air in Manchester has something for everyone. The park even hosts fitness classes and is available for public birthday parties. Go Air were keen to target all adults including families with children and teenage groups to raise awareness of the park’s opening over the Easter break. The team required our expertise on effectively reaching their audience in the right places at exactly the right time, through the most cost effective means. We put together a targeted campaign that included airtime on popular Manchester radio stations Capital North West and Key 103, along with a Drive Time promotion on Capital to build anticipation and excitement around Manchester’s largest trampoline park. Click here to see Capital North West hosts Rob and Wingman at Go Air Manchester. In order to be precise in reaching families with children we included adverts and a competition in the Manchester edition of the Primary Times which is distributed to Primary schools and families specifically. To ensure we were remaining targeted and producing minimal wastage we took advantage of the precise geo-targeting technologies provided by ITV Player. We ran a campaign delivering impressions to all adults with children...

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