It’s been another busy week with new and existing client campaigns at the The Media Angel; so busy our Angels had to give the Festival of Marketing a miss in physical presence this year.
Though thanks to the powers of Twitter and the widely used hashtag tool, we are still up to speed with the latest industry news. We acted upon inspirational words from spin doctor, Alistair Campbell who said:
“The greatest risk is not being part of the conversation”.
Here’s what we liked about the Festival of Marketing 2014 in a quick Storify gallery using #FoM14, here’s your best bits…
For those who are not familiar with the event, the Festival of Marketing is an annual two-day celebration of marketing in all its glory. The festival, attracting marketers from all around the globe is a snapshot of what is working well, and not so well in the industry and how brands are finding new ways to embrace the broadly term ‘marketing.’
We particularly loved Javier Sánchez Lamelas, a Vice President of Marketing for Coca-Cola, who noted:
“We fall in love with brands the exact same way we do with people.”