Gifts left in Wills change lives. For Tŷ Hafan they are vital in providing care and support to children with short lives and their families all across South Wales.
Luca Pucella is a happy, energetic seven-year-old with an infectious laugh and wicked sense of humour. He brings lots of colour to the lives of his family and is a popular pupil at his school in Bridgend. But what makes Luca different to other boys his age is that he suffers from a rare, life-limiting condition called ROHHAD syndrome. He is the only person in Wales to suffer from the incurable condition.
We are privileged to help Tŷ Hafan support children such as Luca and his family, with their ‘Write a Will’ campaign to raise donations left in Wills.
Angelo, Luca’s dad, said: “When Luca was first diagnosed we felt very much on our own.
“He has had a host of problems including repeated respiratory arrests. It’s really difficult seeing him in intensive care and Luca has probably been in every bed in the paediatric emergency unit at Heath Hospital.”
The family felt a sense of relief when they were referred to Tŷ Hafan in 2010, and have benefited greatly from the charity’s support.
We helped implement their mixed-media campaign, consisting of ad inserts and editorial in highly circulated press titles, online display ads and printed pharmacy bags across South and West Wales.
The campaign promotes the ‘Write a Will’ offer, running between 11-22 May 2015. A team of solicitors has agreed to write Wills for Tŷ Hafan by making a suggested donation of £50 for a Simple Will, or £75 for Mirror Wills.
This important campaign is very close to our hearts, as it’s our remit at The Media Angel to help charities make a difference through implementing effective and fulfilling campaigns.
We are delighted to be working with a welcoming and life-enriching charity such as Ty Hafan on their legacy campaigns.