60 years ago ITV launched on the black and white fuzzy screen and so did the the first TV ad promoting Gibbs SR toothpaste. Since then, we’ve laughed, cried and recalled countless effective ads that have become some of the Nation’s most cherished.
Cadbury’s ‘Gorilla’, first aired in 2007 has been named the public’s favourite ad of all time in poll responded by 1,000 people by researchers TNS.
While over 1,500 Marketing Magazine reader’s voted Guinness’ ‘Surfer’ as the top ad, leading with 20% share of votes. This goes to show that one ad is simply not everyone’s most loved.
Amongst the list were ads new and old, including brands such as Compare the Market, PG Tips, John Lewis, Yellow Pages, Walkers and Honda.
The diamond anniversary of TV advertising in the UK also marks a cornerstone in the way adverts have changed over the past 60 years.
Commenting on the changing formula, Marketing Week noted that emotional engagement and multichannel content have replaced product-driven ads. Advancements in video-on-demand technology such as online services such as ITV Player and All4 play a key role in the changing formula, as well as social media networks, Twitter and Facebook.
See our video giving several reasons why you should choose to use TV advertising:
For more information on why TV is one of the most effective forms of advertising of all time, get in touch with us at The Media Angel on 02921 320 200 or [email protected]