Which out-of-home advertising format is best for your business?

Which out-of-home advertising format is best for your business?

The out-of-home [OOH] advertising market is full of great formats for your brand, from static to digital, small to large, there’s something for everyone!

Did you know, 98% of the UK population see outdoor advertising each week? This places the weekly reach of outdoor right up there with the likes of television as a high impact advertising format.

Roadside formats

Roadside Advertising - Bus Stop 6 Sheets - The Media Angel

One popular roadside format are static 6 sheets, perhaps better recognised as the adverts on bus shelters. These reach a massive 92% of the UK each week, delivering impacts on major routes into towns, cities and city centres.

48 and 96 sheets are great for high impact and are most often placed in high traffic locations.

48 Sheets - Building brands and amplification - Primesight

Roadside formats are always being improved and the portfolio now includes digital sites, both large and small format, find out more about the capabilities of digital OOH here.

Transport

Rail Digital 6 Sheet - Out of Home Advertising - The Media Angel

Transport advertising on rail, the London Underground and at airports across the UK reach approximately 17% of the UK population every week.

Transport advertising can reach a wide variety of demographics; commuters, families, couples, ABC1s… The Media Angel can index opportunities to find the best for you.

Transport locations have seen increased investment in advertising opportunities over recent years, and some landmark sites have had great OOH advertising sites installed.

The Birmingham Media Eyes — Ocean Outdoor
Birmingham New Street Station Landmark Digital Site

Bus advertising is another popular OOH media platform. There is a plethora of different options, from rears to T-sides, to full wraps! The Media Angel can help select the best bus advertising platform for your brand.

London streets get BUS-y with eye-catching wraps - Global

Retail  

Swansea University - Digital 6 Sheet - St David's 2 Cardiff

Alongside transport sites, retail locations have also seen huge investment into advertising opportunities. Shopping centres have become multi-purpose destinations and many sites are now home to cinemas and food halls as well as retail stores, making them a popular destination.

Opportunities range from digital 6 sheets [as picture above] to larger digital sites which provide amazing impact.

M-Vision | JCDecaux UK

The world of OOH advertising is vast, and choosing the right combination of sites can be difficult. That’s where The Media Angel come in! Our team select the best sites to meet your audience and budget, if you would like to learn more, get in touch today.