Today RAJAR announced 48.2 million adults, 89% of the adult UK population tuned into their selected radio stations each week in the third quarter of 2016.
This is up by approximately 320,000 adults on the same Quarter of last Year (Q3, 2015). The total average number of weekly hours listened to radio for this quarter is 1.038 billion.
DIGITAL LISTENING HOURS
In an average week, digital listening accounts for 472 million hours; DAB has a 71% share of digital listening hours, Online 18% and DTV 11%.
We have put together a brief overview of the top line stats.
- Heart South Wales continues to be the number one commercial radio station in Wales with 484,000 listeners (up 24,000 listeners) 25%, tuning in every week.
- Capital South Wales gained 12,000 additional listeners, reaching 201,000 listeners per week
- Unfortunately, it wasn’t such a successful Quarter for The Wave, who lost 13,000 listeners, although they still achieve a strong reach of 29%
- Radio Pembrokeshire continues to achieve the highest weekly reach of any radio station in Wales at 36%
- Listening hours remain strong for Smooth South Wales with the average person listening for 13.6 hours a week – an increase of over an hour per listener a week.
- Capital North Wales saw an increase in listeners where Heart North Wales saw a loss of listeners.
- Capital still remains on top as London’s most popular station with 2.01m listeners, whilst Kiss stays in second place with 1.8m people tuning in. Magic has overtaken Heart for third place with 1.8m and LBC 97.3 has fallen behind in 5th place with 991,000 listeners.
- Digital figures remain consistent – 45.5% of all listening is via digital platforms, with 59% of the population now tuning in digitally every week. The largest proportion of digital listening is via DAB radio with 32.3% of all listening hours.
- In the digital-only station race, Kisstory has knocked Absolute 80s off the top spot. The station has increased listenership by 23% year on year and now has 1.6m listeners. Smooth Extra has also overtaken Planet Rock for third place with 1.07m and 1.06m listeners respectively.
- Chris Moyles has lost 36,000 listeners in London whilst adding 9,000 nationally to his Radio X breakfast show.
- The second quarter for talkRADIO gives the station 80,000 extra listeners – now with 304,000 weekly, compared with 224,000 last quarter.
Other Local Stations
- Channel 103 in Jersey celebrates its highest ever audience – 56,000 people in a TSA of 87,000 listening, giving it 65% reach.
- In Scotland, Clyde 1 has posted a record 660,000 listeners, up from 584,000 a year ago.
The radio industry will be trading from the latest audience figures from Monday 14th November, any bookings made after that time will need to be updated on latest audience figures.
If you have any queries regarding your current radio advertising plans give us a call on 02921 320200.