Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans.
We have put together a brief overview of the top line stats.
Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week.
Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%.
Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%.
Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3.
Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours
Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%.
Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m.
Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital.
Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000
The top 5 London commercial stations are
- LBC (1m listeners)
- Heart (1.362m)
- Magic (1.723m)
- Capital (1.730m)
- Kiss (1.860m)
National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national DAB commercial network broadcasting 19 national commercial stations in March 2016.
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