The second quarterly results of RAJAR 2018 have been released, and across Welsh radio, with a couple of exceptions the stations haven’t seen many major changes.
Heart South Wales is once again the Number One Commercial Radio Station in Wales with a massive 444,000 listeners every week and an impressive market share of 11.1%. They saw the biggest increase of reach, up 45,000 to 444,000. They also saw their average listener hours increase from 8.6 to 9.7. Heart North Wales also saw an increase in reach, from 142,000 to 155,000.
96.4 FM The Wave had a reach increase of 17,000, up to 135,000. Their average listener hours also increased to 6.7, up from 6.3.
Global claimed four out of the top five commercial radio brands in the UK (Heart, Capital, Smooth and Classic FM). Capital – remains the UK’s number 1 music brand, growing reach to 8.3million weekly listeners across the UK. Global Capital XTRA has a new record of 1,800,000 weekly listeners across the UK, and the Heart brand surges forward with a huge 9.8million weekly listeners, its biggest ever.
Further afield, Global and Absolute recorded increases. The Absolute Radio Network reached a new record of 4,740,000 listeners every week, up 500,000 in a year. Absolute Radio reached 2,540,000 listeners every week, up 370,000 in a year
Perhaps surprisingly the only BBC digital stations to see audiences increase were 1Xtra, Asian Network, World Service and 5 Live Sports Extra. Radio 4 is down 8.3% to 10.5million, Radio 1 is down 3.7% to 9.2million. However, it remains the number one UK station for 15-24 year olds.
Radio 2 is up to a share of 17.9% of the UK listening, up from 17.6% last year. It now reaches 14.9million weekly listeners.
Digital and DAB
And overall digital listening is up year on year, but down slightly this time compared with last quarter. 50.2% of radio listening in the UK is now via digital platforms (up from 48.7% in Q2/17 but down from 50.9% in Q1/18). Digital listening hours grew by 6.4m over the year.
DAB listening now accounts for 36.3% of all radio listening, and 72.3% of digital listening. 9.3% of listening is via online and apps (up by 4%), while there was a drop in listening via digital TV which is down 16% and now accounts for 4.6% of all listening.
Source: RAJAR and Global.
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