Swansea has become the first Welsh city to benefit from free ultrafast wi-fi and phone calls
The free ‘InLinkUK from BT’ service, which already has more than 148,000 subscribers across the UK, has just found its first home in Wales, in the heart of Swansea.
This latest city launch brings exciting new opportunities for brands to target consumers in some of Swansea’s busiest areas.
The first 11 InLinks have been installed in and around Swansea’s city centre and will provide ultrafast wi-fi speeds of up to one gigabit per second (1Gbps), the fastest free public Wi-Fi service available in the UK. The InLinks also provide free phone calls to UK landlines and mobiles, rapid mobile device charging, the BT Phone Book app, as well as easy access to charity helplines.
The first of the fully-accessible InLinks have recently gone live on Princess Way and Castle Street, with further activations expected in the coming weeks.
Since the first InLink was launched in June last year, they have saved people more than £660,000 in free calls, with 50,000 calls being made on average every week across the UK.
Swansea Council leader Cllr Rob Stewart said: “This is great news for the public and local businesses. The exciting addition of the InLinks – with their free high-speed public Wi-Fi to Swansea’s streets matches perfectly our ongoing work to transform the city centre into a vibrant and bustling location for business, leisure and living. We want to increase the number of people working and living in Swansea – and our InLink network will be a big help.”
“Digital ambition is at the forefront of what we plan for our new city centre. The Kingsway will become a thriving digital district as we start to deliver projects that are due to be part-funded by a £1.3bn Swansea Bay City Deal – and plans are progressing well for the city’s 3,500-capacity digital arena.”
Finally, and particular to the roll-out in Wales, BT, InLinkUK and Primesight have worked closely with local stakeholders to ensure that the new InLinks will support both Welsh and English languages, with the screens showcasing dual language community information at launch (with the tablet to follow shortly).
Want to know more about how digital advertising can work for you?
Give our team an email at [email protected]