The third quarter results of RAJAR 2018 have been released, and below we summarise across the Welsh and National results.
The stations with the largest increase in reach are Heart South Wales and Capital SW and Kiss (West). Capital South Wales’s reach was up from 178,000 to 210,000, a large increase of 32,000. Their average listener hours were also up slightly from 7.5 to 7.7. They were one of only two stations that had an increase in reach and listener hours.
Heart South Wales’s saw a large increase in reach from 444,000 to 482,000, an increase of 38,000. However, their average listener hours saw a big drop from 9.7 to 7.5.
Kiss (West) also saw a large increase in reach, they went up from 411,000 to 451,000 but their listener hours were marginally down from 5.1 to 4.9
The stations with the biggest losses in reach were Capital North West and Wales and 96.4 FM The Wave. Capital North West and Wales’s reach was down from 130,000 to 116,000, a large decrease of 14,000. On a positive their average listener hours were up from 5.6 to 7.6. 96.4 FM The Wave’s reach was down from 135,000 to 123,000, a decrease of 12,000. The had no change in their average listener hours.
For two second consecutive quarters, Total Global Radio has experienced no change, holding steady with a weekly reach of 23.7m listeners across 15 national stations.
However, four of Global’s stations recorded declines this quarter: Heart Brand (-1%), Heart Network (-2.1%), LBC Network (-0.5%) and The Arrow, which saw its impressive 24.2% growth in Q2 boomerang by recording the largest quarterly decline of all stations in Q3, at -39%.
The weekly reach of Global’s second highest ranking brand, Capital, was up 0.8% QoQ.
Bauer Radio Total – second in the rankings – gained 459,000 listeners last quarter, up 2.6% QoQ.
Bauer’s Hits Radio Brand once again saw its reach decline, down almost 0.9%; however, Kiss Network, Absolute Radio and Magic Network all made positive gains, up 2.3%, 2.4% and 4.6%, respectively.
BBC Radio 1 grew 3.9% to reach 9.6m listeners, and digital-only BBC 6 Music grew 3%.
Global made its largest quarterly gains with its digital stations, Heart 80s and Heart Extra, which were up 15.9% and 17.6%, respectively.
Like Global, Bauer gained the most ground with its digital stations, with Absolute 80s up 14.7%, Absolute Radio 90s up 11.1%, and Magic Soul up 11.3%.
Source: Rajar, Mediatel
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