We can’t believe it’s 2019 already!
What are some trends we expect to see this year?
1. Authenticity is everything
The world is beginning to sort the fake influencers from credible, authentic sources. Influencers aren’t going anywhere, but brands that continue to do well will be the ones who work with influencers to ensure trustworthy outputs.
2. Voice is growing
There are now over 45,000 skills on Alexa, an indication of how voice is continuing to grow. Brands will move from gimmicks to finding ways of adding real value through voice. By 2020, it’s predicted that every major brand will have a voice strategy in their marketing plans.
3. Are chatbots the answer for customer service?
Chatbots are a form of software that acts as a bridge between customer and customer service agents. They are already used extensively on Facebook for tasks ranging from providing weather reports to automating customer support functions. Their effectiveness in 2019 is likely to improve.
4. Gen Z are growing up
Gen Z (people born between the mid-1990s and early 2000s) are getting older, meaning they are entering the workforce and beginning to possess buying power. This generation is seeking authenticity and socially responsible businesses.
5. Rebuilding trust in social media
While social media platforms continue to grow, consumer confidence is shaky. Users are wary of information they find on social media and younger users are not tolerant of marketing which appears un-authentic.
So, are you ready for 2019?
If you’re ready to get your 2019 marketing plan into action, then give our team a call on 02921 320 200 or email at [email protected]