Find out more about transport advertising and how it could benefit your business.
1. The transport network is (almost) everywhere
The transport network provides many valuable prospects for gaining outdoor exposure for your business. From Thurso in Scotland, to Penzance, the transport network covers a huge percentage of the UK.
Bus, rail, taxi, airport and underground advertising are all highly visible formats, reaching large numbers of people in many busy locations.
2. Using data to minimise wastage
Using the latest data-tools, we can find the best transport for your demographic, and the locations which will target them best.
With the London Underground, we can pick the best stations for your demographic.
3. Long dwell times
How often do you wait for a bus, train, taxi or a flight?
Advertising on transport networks benefits from long dwell times when people are able to research your product or brand.
A major report into commuters’ spending habits revealed that, across the UK, the typical weekly spend for commuters amounts to £89, rising to £153 a week for commuters in London. Nearly half (43%) of commuters nationally said they made a purchase whilst commuting at least four times a month.
4. Innovation, innovation, innovation
New innovations such as the Elizabeth Line on the London Underground, are at the forefront of advertising, and the transport network provides amazing opportunities for station take-overs, and experiential.
You can even have scented posters!
5. Static and Digital
The transport network offers great static and digital opportunities. We’ve talked more about the opportunities digital offers here, but static gives your great continuous coverage.