Global has launched the first networked breakfast show on commercial radio in England, Scotland and Wales with the syndication of Capital Breakfast.
Roman Kemp, Vick Hope and Sonny Jay have replaced almost a dozen local breakfast shows on Capital-branded radio stations supported by a national advertising campaign which kicked off on Saturday night.
Roman, Vick and Sonny are now broadcasting to Birmingham, Liverpool, Manchester, Lancashire, East Midlands, North East, North West & Wales, Scotland, South Wales, Yorkshire and the South Coast (Brighton and Southampton). Capital Cymru retains its local breakfast show.
The show will provide local news, weather and travel information inserted from each region.
What do people make of the changes?
This is an historic day for commercial radio in the UK as, after years of lobbying for rules to be relaxed, Global become the first group to offer a networked commercial breakfast show across Great Britain.
In 2007, Connect FM moved out of Kettering to share with Lite FM in Peterborough, kick-starting the trend of co-location. RadioToday predict the practice of big name breakfast shows shared across a number of stations will become the norm in the coming years, just as co-location is now expected.
Global has already confirmed Heart Breakfast will go networked in the coming months, followed by Smooth before the year is out.
No other group has indicated any plans to network breakfast on a major scale, but Bauer currently syndicates breakfast on Greatest Hits Radio on FM in Liverpool and West Midlands.
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