What are we loving this week?

What are we loving this week?

How have the BBC been preparing the public for the return of Killing Eve this Saturday?

Using mysterious billboards, radio and social media, the BBC have begun preparing us for the return of epic cat-and-mouse series, Killing Eve.

The series follows assassin, Villanelle (the amazing Jodie Comer), and Eve Polastri (the fantastic Sandra Oh). The campaign, called ‘Public Displays of Obsession’, features messages from the two characters to each other, only accompanied by the hashtag ‘#CRAZY4EVE.’

'Public Displays of Obsession' for Killing Eve

Fans can call Eve’s voicemail 07788 387000 to get almost uncomfortably close to the action…do you dare? And, you may have also heard Villanelle on the radio recently.

Laura Simon, executive creative director at BBC Creative commented:

“The traditional objective of mass media campaigns is to talk directly to the audience. It was great fun to put a fresh spin on this concept and let our Killing Eve characters generate the excitement themselves through Eve and Villanelle’s public displays of obsession.”

Laura Simon

Are you ready for Season 2 of Killing Eve? The first episode of Killing Eve series two will be on BBC One on Saturday, June 8 at 9.15pm.

How can your brand capitalise on popular TV show premiers? Get in touch to find out.

Sources: https://www.thedrum.com/news/2019/06/05/bbc-preps-public-killing-eve-return-with-ominously-obsessive-billboard-banter , https://www.prolificlondon.co.uk/marketing-tech-news/other-media-news/2019/06/killing-eve-billboard-campaign-unsettles-and-teases-0, https://www.expressandstar.com/entertainment/attractions/2019/06/05/mysterious-messages-around-birmingham-mark-upcoming-killing-eve-series/