ITV build on 2019 growth with rival to Sky Adsmart

ITV build on 2019 growth with rival to Sky Adsmart

ITV’s answer to Sky Adsmart will launch in February 2020, allowing brands to combine ITV’s first-party data with their own, and monitor and optimise campaigns in real-time.

Planet V, announced in November 2019, will allow advertisers more control of their video on demand services.

Kelly Williams, managing director of commercial at ITV, said: “Planet V is a significant step forward for us, meeting the widening demands of advertisers and bringing ITV’s unparalleled combination of mass simultaneous reach and targeted advertising. It will be a continually evolving platform, providing the very best frictionless, data-driven buy, in a premium, brand-safe environment, for our clients.”

This latest development adds to ITV’s growth in 2019, with viewing hours increasing by 13%.

ITV also reached 500m hours of viewer consumption, after meeting its 30m users target two years early. 

ITV’s top shows of 2019 included:

  • Love Island
  • Coronation Street
  • Emmerdale
  • I’m a Celebrity… Get Me Out of Here!
  • The Only Way is Essex
  • and the Rugby World Cup

Want to see your advert alongside some of the biggest TV moments of 2020? Get in touch with our friendly team today.

Sources: https://www.thedrum.com/news/2019/11/12/itv-unveils-addressable-tv-ad-solution-planet-v-sky-adsmart-alternative , https://www.thedrum.com/news/2020/01/10/love-island-pushes-itv-hub-viewing-up-13-500m-hours-2019